The unforeseen pandemic led to a global disruption to school and college education, affecting nearly 1.6 billion students worldwide. As a result, education has changed drastically, seeing a remarkable shift from traditional in-class to online learning as students move towards eLearning video platforms.

Update 2022:

• The eLearning market is expected to grow at a 14.22%(CAGR) during 2022 –2027
• Interactive eLearning or gamification is expected to reach $1.8B by 2023
• The US market is growing as per the expectation of reaching $72.41B between 2020 and 2024
• The LMS market alone will grow to $29B by 2026

To better understand the ever-increasing eLearning sector, we put together a list of key statistics related to online learning. We have kept some statistics in descriptive form and the others in tabular form as per the nature of that data. So, let’s have a look.

• With the education and corporate sector adopting flexible learning technologies, the overall global eLearning market is expected to reach $350 Billion by 2022. The international ed-tech investments have already crossed US$18.66 billion in 2019. -Forbes
• The United States is the leading country in the Global eLearning Industry.
• With hundreds of online colleges, courses, and online learning platforms, The United States is the undisputed leader in the online education market. Many education institutes in the U.S are focusing on Augmented Reality Learning. Other significant markets are India and China. Hindi has seen remarkable growth in the past couple of years.
• Mobile learning could possibly reach $80.1 billion by 2027.
• Amid the global Covid-19 crisis, the market for mobile learning rose to US$22.4 Billion. It is estimated to reach US$80.1 Billion by 2027, a CAGR of 20% growth in 2020-2027. -GlobeNewswire
• Corporate eLearning may see a boost of over 250% between 2017 to 2026.
• Corporate eLearning offers businesses and organizations the latest skills and online tools for recruiting training, sales training, learning new technology, workshops, and more. It has numerous benefits for organizations having scattered employees across the continent. In 2017, the corporate E-Learning market was valued at $14.23 billion. It is expected to hit $50 billion in 2026 at a CAGR of 15% -Business Wire
• Until 2025, The massive open online course (MOOC) market is projected to grow at an annual rate of 32.09%.
• MOOCs are online open learning courses that are in the form of lectures, videos, reading material, quizzes, forums of discussion, and more. According to eLearning industry statistics, the MOOC market is currently valued at $5.16 billion, and by 2025, it could be worth $25.33 billion -eLearning Industry
• 93% of global companies planned to adopt online learning in 2020.
• According to Finances Online Statistics, 93% of companies across the globe say they were willing to embrace online learning. Interestingly, around 90% of companies used online learning to be a source of skill development and learning tools -Finances Online

Popular Website Centric Ed-tech platforms statistics

Data as per July’2021

• For nearly 50% of the video platforms, India contributes as a major traffic country.
• Nearly 35% of the major platforms are focused on Digital Skills development and 25% of the platforms are found to be multidisciplinary.
• Overall positive growth in Alexa is more than thrice of negative growth in Alexa during the last 90 days period i.e. between April-July’2021.

Major YouTube Centric platforms eLearning Statistics

Data as per July’2021

• Doubtnut has uploaded the highest video content on YouTube and the same can be attributed to its highest growth of Video views in the last 30 days.
• Same as web-centric platforms, nearly 35% of the major platforms are uploading content on Digital Skills development.
• Creators in the Test Preparation category and specifically from India are gaining subscribers and views rapidly like that of wifistudy, Study IQ and Examपुर.
• Most Views/Uploads comes from Arts & Creativity uploaders having near to 1million views per upload like Masterclass followed by Multidisciplinary, Language Skills, K-12 and Digital Skills category.

Popular App Centric Ed-tech platforms eLearning Statistics

Data as per July’2021

• Duolingo, a Language Skills development app, is among the most downloaded apps in the Education category with more than 100 million downloads.
• Khan Academy, BYJU’s & Unacademy can be seen working on App, Website, & YouTube as they are managing to attain a position in 10 major eLearning platforms.
• Multidisciplinary courses providing Apps have a greater share than Coding skills focussed Apps on the Play store.

Education vs other categories Apps on Play store

Data Source: Vdocipher

Top Education category performing Apps – Globally

Data as per July’2021

Major Category Wise Overall Grossers

Multidisciplinary

K-12

Digital Skills

Arts & Creativity

Language Skills

Test Preparation

Growing Online Education Brands’ and Creators YouTube statistics in India

• Unacademy India with its sister channels like Unacademy JEE and Unacademy NEET are among the Top 10 Indian brands channels on YouTube as per their views gained per month during the July 2020-June 2021.
• Before grossing 53 million views in June 2021, Doubtnut grossed 11.5 million views in May 2021 which is near to a 400% M.O.M. growth.
• With continuous shuffling, BYJU’S is still among the top 20 rank holder brands in India during July 2020-June 2021.
• Edureka! gained nearly 7.26 million views in June 2021.
• Study IQ education grossed more than 60 million views on YouTube during June 2021.
• WifiStudy is averaging more than 40 million views every month during the July 2020-June 2021.
• Examपुर is making good growth with May 2021 seeing a whopping 270 million views on their YouTube channel.
• Top subscribers holding channels in the Education category on YouTube, uploads content around pre-school teaching. Examples include Cocomelon, Pinkfong Baby Shark, ChuChu TV, Little Baby Bum, and Infobells.

eLearning & Online Learning Piracy Statistics

• 52% of users watch illegally downloaded or streamed videos.
• More than 60% of people are aware of piracy while downloading or streaming copyrighted videos.
• Majority of websites that allow piracy distribution are hosted in America and Europe.
• Telegram has emerged as a host to most of the pirated content distributed via the App.
• Nearly 25% of global Internet usage is for online piracy.
• Free hosting websites get majorly used for downloading pirated content.
• The revenue losses expected in 2022 are more than $20B in the Online Learning industry.
• A report by MUSO, a piracy analytics company, shared a report in 2018 showing the percentage of Top countries in illegal downloads.
  

  Country	Billion visits
  United States	21.88%
  Russia	18.22%
  India	12.07%
  France	9.24%
  Turkey	9.24%
  Ukraine	7.71%
  Indonesia	7.65%
  United Kingdom	7.24%
  Germany	6.74%

FAQs:

How big is the eLearning industry?

According to Global market insights, the eLearning market will surpass USD 375 billion by 2026.

What are the benefits of eLearning for companies?

Standardized training, use eLearning to train new hires fast, boost productivity and performance by offering training to employees. It is scalable for any number of employees, time-flexible, cost-saving and allows global collaborations.

How many people are using mobile eLearning?

In 2020, the mobile learning market has risen to $22.5 billion. By 2027, it is projected to reach $80.1 billion.

What is the retention rate from eLearning?

The Research Institute of America has found that online courses increase the retention rate from anything between 25% to 60%. The contributing factors are engaging multimedia content, self-paced learning and more control over the study material.

Which countries offer the best infrastructure for eLearning?

Preply, a digital learning platform published a global study on the technical infrastructure and accessibility for eLearning. This is based on access to computers, education expenditure, broadband and mobile internet speed, education expenditure & more. Denmark tops the list, followed by the United States, Hungary and the United Kingdom.

Vishal Sharma

My expertise focuses on DRM encryption, CDN technologies, and streamlining marketing campaigns to drive engagement and growth. At VdoCipher, I’ve significantly enhanced digital experiences and contributed to in-depth technical discussions in the eLearning, Media, and Security sectors, showcasing a commitment to innovation and excellence in the digital landscape.

The post 50+ Online & eLearning Statistics Of Course Apps Websites [2023] appeared first on VdoCipher Blog.

Using this WordPress membership plugin would help you in deciding what content to provide to which category of learner. Control of access to content eventually determines that you are able to monetize your content. We discuss how to implement Per user restriction on login time and preventing unauthorized access so that one paid member has maximum restrictions from sharing their access credentials.  We have given the links to plugins at the end.

The biggest utility of membership plugins is to protect content in a Learning Management system. For suggestions on free LMS plugins to use in WordPress check this blog on Free WordPress LMS.

Specific case of protection for video membership site is also written in brief at end. Overall aim of the article is to ensure that maximum revenues from your content reaches you while you are able to continuously grow your subscriber base. 

WordPress Membership plugin is one of the most popular free membership plugins. This is the wizard page in the plugin, and guides you about how to set up your eLearning site.

WP eMember

WordPress eMember is a plugin that helps you manage memberships to your content. eMember offers various customizations – including integration with WordPress so that any account created for eMember would automatically make a corresponding WordPress account. You may make multiple membership levels depending on the level of access decided for the user. For example for a basic trial access to the site you may give users free access to a certain amount of content, or for a limited period of time. For this a free membership may be created. 

Selective content protection and access

To protect content you can use two methods

• Enabling custom protection and access through dashboard
• Using shortcodes

Custom Protection

• To enable general protection, go to the “WP eMember” button on the WordPress sidebar, and in the drop down menu go to “Membership Level” button.
• From here go to the “Manage Content Protection” tab. Click on “Custom Posts” to see all the posts that make up your content. To protect some or all of these posts, select them and click on the “General Protection” option in the drop down menu at the top of the page. General Protection restricts access to all the posts that you select (you can select all posts or pick specific posts for protection). 
• After access restriction, the next step is to grant access according to the membership levels. For this go to the same drop down menu as the General Protection option, and select each membership levels. The resulting files will be files that are restricted from access.
• You can select the files for which you want to grant access , and after selecting, click the “Grant Access” button. You can make various membership levels, each differentiated by the number of pages that access is granted to.

Using shortcodes

Alternatively, partial content protection may be implemented using this wordpress membership plugin. For this you can make use of shortcodes to grant partial access to pages. Suppose you have two membership levels, Membership Regular and Membership Lite. You might wish to grant access to only the Membership Regular users, having level id 4. For this you can use the shortcode:

“[emember_protected for=4]”

“[/emember_protected]”

Suppose that level id 3 corresponds to Membership Lite. You can grant access to a section to both Membership Regular and Lite users. To do that you can enclose it in this shortcode:

“[emember_protected for=3-4]”

Note that membership levels to which access is to be granted are added using the dashes. Without specifying the membership ids, ie “[emember_protected]” – content is limited to logged in users only, including free registered users.

General eMember settings

WP eMember offers multiple options using which you can customize membership experience of users. These include the option to:

• Decide if you wish to grant free memberships
• Offer attractive login page – so that a popup appears rather than redirecting to a login page

Limited muliple logins To Your WordPress Membership Plugin

• Limiting number of IPs used from a membership per day, so as to discourage password sharing
• Disabling simultaneous login, again to discourage password sharing

Encouraging Membership Renewals

eMember also has features that encourage memberships renewals upon expiry. These include

• Triggering auto expiry email notifications shortly before account expiry date
• Allowing expired memberships to move to free membership status, to protect continuity
• Generating special renewal membership links.

Besides this, eMember offers options for integration into wordpress, so that logging in to eMember would automatically log you into wordpress. The very large number of customization options that WP eMember offers makes it one of the most useful WordPress membership plugin.

Drip Content

You can structure access to your learners so that the release of course material is done periodically. This method of releasing course material, called drip content management, limits the amount of information accessible at once to the user. This prevents your learners from being overwhelmed by the magnitude of the course. The auto-upgrade feature in this WordPress membership plugin allows for dripped content management, although this entails making multiple courses.

Auto-upgrade feature

According to this feature, using WP eMember you may upgrade a member taking Module 1 of your course to Module 2 automatically after a thirty day period (or a 7-day period, according to how you wish to structure your course). So, if there are say 5 modules to one course, each module to be accessed 30 days from the previous module, you may time the auto upgrade feature so that

Module 1 -> 2: 30 days from start of course
Module 2 -> 3: 60 days from start of course
Module 3 -> 4: 90 days from start of course
Module 4 -> 5: 120 days from start of course

Pros and Cons of Drip Content Management

There is a debate regarding the merits of drip content management policy – a negative of this approach is that it dictates that learners follow the particular pace with which you have structured the course. The other side of the coin is that you are ensuring that you do not overwhelm your learners with too much information.

Prevent Concurrent Login plugin with WordPress Membership Plugin

A major concern for eLearning site managers is the possibility that their content may be shared by multiple users using a single login. Password sharing is a problem that eMember does address, through the previously mentioned settings of limiting number of IPs and the option to disable concurrent login.

In case the WordPress membership plugin that you use does not have the option to prevent simultaneous logins, a plugin that that specifically prevents concurrent login is the “Prevent Concurrent Login” plugin. This is a plugin that you only need to activate, and store in the Must Use category of plugins, for it to run silently in the background. It then by default prevent access to your membership system from multiple systems at the same time. You may use this plugin with any wordpress membership plugin, including the widely used WordPress Membership 2 plugin, and Wishlist Member, both of which rival WP eMember in popularity.

Video Membership site with eMember

For many premium video businesses like elearning & media , the necessity to protect video content from piracy by so many free downloaders, plugins , hacks is a must. Most of video streaming providers like youtube, vimeo, or self hosting doesnot allow for any protection. To restrict the access of your video content to only only your subscribers on wordpress, VdoCipher has come up with a secure video streaming solution based on encryption and watermarking.

The plugin enables you to use a custom short code. You can use the plugin and the shortcode with any wordpress membership plugin. Also as explained in the eMember section protection code, you can design your course to allow free registered access to trial learners and paid membership for the video. For this you only need to place the VdoCipher shortcode inside the sectional protection shortcode.

Links:

WordPress page for the e-member plugin

Prevent concurrent Login plugin

VdoCipher secure video streaming account signup, 5 GB Free Trial

Siddhant Jain

CEO, VdoCipher. Writes about video tech, ed tech and media tech.

www.vdocipher.com/

The post WP eMember as WordPress Membership Plugin: User Management Tutorial appeared first on VdoCipher Blog.