It’s a dynamic playground where popular platforms like Netflix, Disney+, and HBO Max compete for your screen time, while social media giants like YouTube, Facebook Live, and Twitch keep us endlessly entertained. Meanwhile, E-Learning pioneers like Coursera, Udemy, and Khan Academy are schooling millions with their engaging video lessons.

For viewers, it’s all about finding the perfect mix of entertainment and education. For businesses, it’s about staying ahead in the race to deliver fresh, engaging content that clicks with audiences.

In this comprehensive analysis, we’ll unravel the stats and trends for VOD/OTT streaming platforms, social media platforms and e-learning platforms that are redefining streaming basis subscriber growth, content consumption habits, device preferences, and the emerging trends.

Without further ado, let’s get started.

VOD & OTT Streaming Stats

Subscriber Counts:

Additionally, more on this:

• Though Amazon Prime Video has around 220 million subscribers, it’s unclear how many actively use Prime Video due to its inclusion in Amazon Prime. 

• Together with Hulu and ESPN+, Disney as a platform reaches a combined total of 224.7 million. 

• Google Play Movies & TV/ Vudu VOD platform subscriber metrics are unclear because both of these operate as a rental/purchase service rather than a subscription-based platform.

Content Consumption and Trends:

1. Netflix: Still a leading service, Netflix remains a top service with originals like Bridgerton and Stranger Things, plus popular licensed shows like Seinfeld. Offering plans from $7 to $23 a month, it boasts a catalog of over 5,500 titles. (SlashFilm)​​ (Entertainment Tonight)​

2. Amazon Prime Video: With over 18,000 movies and nearly 2,000 TV shows, Prime Video is a leading streaming service, attracting viewers with its originals, licensed titles, and exclusive rentals. (SlashFilm)​

3. Disney+: Thrives with its Disney legacy content, Star Wars, and Marvel franchises. It features around 7,000 TV episodes and 500 films, appealing to nostalgia-driven viewers. (TV Guide)​​ (SlashFilm)​

4. HBO Max: Offers over 10,000 hours of content, combining Warner Bros., DC, and CNN. Its impressive library of originals and hit shows, like Succession and Euphoria, keeps users engaged. (Entertainment Tonight)​​ (SlashFilm)​

5. Hulu: Leads in up-to-date TV content with next-day access to current episodes. It offers over 68,000 hours of programming, including reality shows, live TV, and on-demand movies.​ (TV Guide)​​ (SlashFilm)​

6. Peacock: The NBC Universal platform attracts users with its mix of originals and licensed content like The Office. Its library of 15,000 hours focuses heavily on comedy and crime dramas​. (Entertainment Tonight)​​ (SlashFilm)​

7. Apple TV+: Despite a smaller catalog than competitors, Apple TV+ distinguishes itself through high-quality, exclusive originals like Ted Lasso and The Morning Show. (SlashFilm)​

8. Crunchyroll: This platform has a vast library of over 1,200 anime titles, offering both subtitled and dubbed versions. 

9. Paramount+: Paramount+ attracts Star Trek and Yellowstone fans with CBS Sports, Showtime add-ons, reality shows, and live TV. (Entertainment Tonight)​
10. Search for Religious Information: 30% of U.S. adults go online to search for church live streaming or information about religion, indicating a strong interest in digital religious content.

Device Preferences:

1. Smart TVs lead as the top streaming devices, used by 74.5% of households. Streaming sticks follow at 64%, while gaming consoles have gained popularity, reaching 43.5%.
2. In Asia, mobile phones have surpassed desktops as the preferred streaming devices, with 45% streaming via mobile. Big screens, like TVs, account for 43%, while desktops are used by just 7%. (Comparitech)​
3. Millennials and Gen Z are known to shift their subscription patterns and are more likely to cancel and resubscribe based on specific content​.
4. Binge-watching is highest among the 30 to 44-year-old age group, at 70%, and this preference shapes their device usage​. (Exploding Topics)​
5. Ad-supported services are gaining traction, as nearly 57% of consumers express interest in them for their cost-saving potential​. (Comparitech)​

Emerging Trends

1. Subscription Fatigue: Due to rising SVOD prices, over 50% of consumers have switched to cheaper, ad-supported versions. The shift to AVOD is growing, with ad-supported streaming projected to reach $81.2 billion in 2024.
2. AI in Streaming: AI enhances viewing hours by up to 80% through personalized recommendations. Studios using AI for content creation and prediction see up to a 12% increase in viewership. (Axinom)​ (Muvi One)​
3. Short-form Video: Short-form videos are gaining popularity, with Netflix offering series under 15 minutes per episode, catering to younger and busy audiences. (Exploding Topics)​
4. Niche and Non-English Content: Demand for niche platforms and non-English originals is rising, as seen with Dark and Money Heist. Local-language content appeals broadly.. (Exploding Topics)​​ (Muvi One)​
5. 5G and Immersive Content: The rollout of 5G will enable faster download speeds and latency-free streaming, supporting 4K and 8K videos. AR/VR content and spatial streaming will offer immersive experiences, particularly for sports and concerts.​ (Muvi One)​
6. Live Sports and Docuseries: Live sports streaming draws viewers, with Netflix set to stream a tennis match in 2024. Docuseries like Tiger King gained 64 million viewers in its first month, showing a strong demand for this content. (Exploding Topics)​​ (Fast Company)​

E-Learning Video Courses Streaming Stats

User Count:

Content Consumption and Trends:

1. Coursera: Technology (data science, computer science) and business courses account for 56% of enrollments, with 77% of users leveraging the platform for career skills.​ (BitDegree)​​ (Online Courseing)​

2. Udemy: Web development, IT certification prep, and marketing lead among the 200,000+ courses, and business-focused courses saw a 70% pandemic-driven growth​. (Thinkific)​

3. edX: Computer science, business management, and engineering are high-demand subjects, with STEM enrollments up 28% thanks to professional certificates.​ (Online Courseing)​

4. Khan Academy: Math makes up 55% of views in K-12 and SAT prep, while mobile learners account for 40% of traffic amidst a 60% pandemic-driven usage boost​. (BitDegree)​

5. LinkedIn Learning: Business analytics and leadership development lead among 16,000+ courses, with 80% of learners using it for career advancement​. (skillfrontier.io)​

6. MasterClass: Creative arts, business leadership, and cooking lessons are most popular, while self-care and wellness course consumption jumped 80%​.

7. Skillshare: Photography, graphic design, and writing are highly viewed, with user-generated courses in creative hobbies accounting for 40% of enrollments​. (Thinkific)​

8. Pluralsight: Cloud computing, cybersecurity, and software development are trending, with 55% of businesses using the platform to close tech skill gaps​. (skillfrontier.io)​

9. FutureLearn: Healthcare, language, and digital skills courses are popular, and business/management enrollments surged by 30% for workforce upskilling.​ (Thinkific)​

10. Treehouse: Web development and programming remain top subjects, and shorter courses (under 30 minutes) saw a 45% increase in consumption.​ (Thinkific)​

11. Teachable: Content marketing, business branding, and freelancing are popular, with 68% of platform content creation and consumption driven by solo entrepreneurs​. (Thinkific)​

12. Thinkific: Business skills, fitness, and health courses dominate enrollments, and fitness coaching classes saw a 50% post-2020 increase​. (Thinkific)​

13. Codecademy: Python, web development, and data science courses are most popular, while backend programming languages are up 30% in interest.​ (Thinkific)​​ (Online Courseing)​

14. Simplilearn: Data science, project management, and IT security are in demand, while certification programs represent 60% of new enrollments​.

15. OpenLearn: Languages, health, and social sciences attract significant interest, with social sciences courses up by 50% due to rising student demand.​ (Thinkific)​

16. Udacity: Machine learning, data science, and robotics are the most popular, and its skill-focused nanodegree courses boast up to 80% retention.​ (Online Courseing)​

Device Preferences:

When it comes to streaming educational content, different devices cater to diverse preferences and learning habits. 

Mobile Devices:

• Growth Trend: Mobile devices are increasingly popular for e-learning. In 2023, about 68% of online course content was consumed on mobile devices like smartphones and tablets.​ (Comparitech)​

• Regional Influence: In regions like Asia and Latin America, mobile streaming accounts for nearly 45% of educational content consumption.​ (Comparitech)​

• K-12: Approximately 40% of Khan Academy users stream content through mobile apps, leveraging offline downloads for flexible learning.​ (BitDegree)​

Desktops/Laptops:

• Desktops or laptops remain the primary devices for detailed and technical learning. Over 70% of e-learning content is accessed via these devices, particularly for coding or intensive coursework​. (Online Courseing)​​ (skillfrontier.io)​

• Udemy: Around 80% of Udemy users prefer desktops for interactive and longer courses due to the better user experience​. (Thinkific)​

Tablets:

• Tablets offer a middle ground between desktop and mobile devices, attracting around 20% of users, particularly for video lessons and creative content like design or writing.​ (Thinkific)​

• Coursera: Tablets represent 10-15% of Coursera’s device preferences due to the flexibility of switching between multiple devices.​ (BitDegree)​

Smart TVs:

• Streaming on Smart TVs is gaining traction, especially for professionally produced video courses. MasterClass and LinkedIn Learning reported a 30% growth in TV-based viewing in 2023.​ (Thinkific)​​ (skillfrontier.io)​

• Mobile & Desktop: While learners primarily access courses through desktop computers, mobile access remains crucial, particularly in regions with higher smartphone adoption like Asia and Africa.​ (BitDegree)​

Emerging Trends

Emerging trends in educational content streaming reflect how advancements in technology and changing consumer behaviors shape the e-learning landscape. Here are some emerging trends with numbers:

Short-Form Content:

• Micro-Learning: The need for quick, digestible content is on the rise, with 55% of learners preferring short-form video lessons under 10 minutes.​ (Exploding Topics)​
• Increased Retention: Platforms adopting bite-sized videos (2-5 minutes) have reported up to 80% improved engagement​. (Axinom)​

Mobile-First Learning:

• Mobile Usage: Mobile-first strategies are becoming prevalent as mobile device usage exceeds 68% for streaming educational content.​ (Comparitech)​

• Regional Uptake: In Asia and Latin America, mobile-based course consumption has surpassed desktop by up to 20%.​ (Comparitech)​

Interactive and Gamified Learning:

• Gamification Impact: Interactive courses using quizzes and gamified elements increase student retention by over 35% compared to static content​. (Fast Company)​

• Immersive Experiences: AR/VR technology is projected to grow by over 20% in educational use due to its engaging, immersive learning experiences.​ (Muvi One)​

Live and Social Learning:

• Live Streaming: Live lessons and real-time feedback drive increased participation, with platforms like LinkedIn Learning noting a 60% rise in live video engagement​. (Axinom)​

• Community Learning: Collaborative platforms with active student communities, such as Skillshare and MasterClass, have seen a 40% increase in shared learning experiences​. (Thinkific)​

Adaptive Learning and AI:

• Personalization: AI-powered recommendation engines have increased student satisfaction by 20% through curated, personalized course suggestions​. (Muvi One)​

• Adaptive Paths: Platforms using adaptive learning paths tailored to individual progress have reduced course dropout rates by 18%.​ (Axinom)​

Social Media Platform Streaming Stats

User Count:

Content Consumption and Trends

1. YouTube: Gaming, music, and educational videos remain the most popular, contributing to over 1 billion hours of video watched daily. YouTube Shorts have driven a 30% increase in engagement since their launch​. (Brian Vander Waal)​​ (The Tech Edvocate)​

2. Twitch: Gaming is the primary driver, accounting for 80% of live streams, with non-gaming content (like Just Chatting) seeing a 20% annual growth. Average concurrent viewership is around 2.5 million.​ (UpJourney)​

3. Facebook: Live streaming content and video posts (including Watch) garner 1 billion daily views, with a noticeable 30% growth in video consumption. (Transizion)​​ (Upskillwise)​

4. Instagram: Reels are now the primary engagement format, making up more than 20% of time spent on the platform.​ (Brian Vander Waal)​​ (The Tech Edvocate)​

5. TikTok: Short-form videos drive an average of over 850 minutes of monthly usage per user, with dance challenges, memes, and educational clips being among the most viral content​. (Thinkific)​​ (Brian Vander Waal)​

6. Snapchat: Visual messaging and Stories dominate, with 75% of Gen Z active daily. Spotlight, Snapchat’s short-form content feature, grew by 40% in 2023​. (Transizion)​

7. Twitter:  Twitter Spaces (audio) and video tweets receive 10x the engagement of text posts, while sports, news, and entertainment videos are top performers​. (Upskillwise)​

8. Dailymotion: News, entertainment, and sports videos lead content views, with the platform reporting 300 million monthly visitors across Europe and Asia​. (Brian Vander Waal)​

Device Preferences

Mobile Devices:

• Growth Trend: Mobile device usage is dominant on platforms like Instagram and TikTok, with over 95% of Instagram users and nearly 100% of TikTok’s 1 billion users accessing the platforms via smartphones.​ (Brian Vander Waal)​​ (Thinkific)​
• YouTube: More than 70% of YouTube’s global watch time comes from mobile devices​. (The Tech Edvocate)​
• Facebook: Facebook sees over 80% of its active users accessing content on mobile devices, especially for short videos and Facebook Live.​ (Transizion)​

Desktops/Laptops:

• Dominant Device: Desktops and laptops remain key for detailed and interactive streaming, especially on platforms like Twitch and Twitter, where they account for 60% and 40% of viewership, respectively​. (UpJourney)​​ (Upskillwise)​
• Twitch: Desktop streaming is crucial due to the need for interactivity in gaming content, representing around 60% of total Twitch viewership​. (UpJourney)​

Tablets:

• Balanced Preference: Tablets offer a mix of portability and screen size, making them attractive for platforms like YouTube, where tablet usage contributes to nearly 15% of total mobile watch time.​ (The Tech Edvocate)​
• Amazon Live: Tablets provide a flexible browsing experience, helping shoppers stream product demos interactively​. (UpJourney)​

Smart TVs:

• Emerging Trend: Connected TVs are gaining traction, with YouTube reporting over 20% of watch time coming from smart TVs, particularly for long-form and professionally produced content.​ (Transizion)​
• Facebook Watch: Facebook’s episodic series and curated videos attract increasing TV-based viewing through smart TV apps and streaming devices​. (Upskillwise)​

Emerging Trends

When it comes to emerging trends in streaming content, different behaviors and technological shifts are shaping the landscape:

1. Short-Form Video: Platforms like TikTok and YouTube Shorts are leading a surge in short-form video consumption. TikTok’s rapid growth to over 1 billion users is driving this trend, and YouTube Shorts have seen a 30% rise in engagement​. (Thinkific)​​ (Brian Vander Waal)​
2. Live Streaming: Real-time interaction via platforms like Twitch and Instagram Live is gaining popularity, particularly in gaming and influencer marketing. Twitch saw a significant increase in non-gaming live streams, while Facebook Live videos received twice the engagement of standard posts​. (Transizion)​​ (UpJourney)​
3. Connected TV: Smart TVs are gaining traction for streaming, with YouTube reporting a 20% watch time increase from connected TVs. Professional content, like YouTube’s original series and longer form shows, benefit from TV-based viewing.​ (Transizion)​​ (The Tech Edvocate)​
4. E-Commerce Integration: Social platforms like Amazon Live and Instagram Shopping are blending content and commerce, making it easier for users to shop directly from live streams or videos.​ (UpJourney)​
5. Augmented Reality (AR) and Virtual Reality (VR): AR filters and VR experiences are being incorporated into streaming, especially on Snapchat and Instagram, providing users with immersive and interactive content.​ (Brian Vander Waal)​​ (Transizion)​

Conclusion

The streaming revolution is in full swing as VOD and OTT platforms continue to gain massive followings with ever-diversifying content preferences. Social media streaming remains a creative place where influencers, gamers, and content creators reach millions instantly. Meanwhile, E-learning services like Coursera and Khan Academy are transforming online education with dynamic video courses. These shifts indicate major changes, with content creators adopting new strategies to attract viewers, businesses using data to compete, and consumers enjoying a wide spectrum of entertainment and educational content.

Akash Kandari

Hi, I am Akash, an engineer turned marketer. I talk about SaaS products, video tech, and product marketing. When not working I enjoy my time watching anime, learning something new and hanging out with friends & family.

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