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Different Ways to Add Video in WordPress

Pasting the video URL directly on WordPress Page or website

• Find a video you want to paste on.
• Copy the URL to your clipboard
• Paste the copied URL in the blog post or relevant position as an src attribute of < video > tag where you want the video to show.
• The video will be automatically embedded in that post.

Block Method

• To add a new block, Click on the “+” icon. Select the block which is associated with your video hosting service provider which in this case is VdoCipher.

• Enter the video ID, video title, and update the player width and height settings. Finally, embed.

Embedding using Video Block editor

This scenario is applicable in cases when WordPress does not have the block for the hosting provider your videos are hosted on.

• To add a new block, click the + icon.
• Select the video block.
• You can either directly upload the video, select from the media library or via URL.

HTML Block Method

Another method to embed video on WordPress is through embed codes (HTML scripts).

• Copy the embed code from the video.
• On the page editor, click on the + icon to add a new block.
• Select ‘Custom HTML’ block to open the block.
• Paste the embed code in the block.

Embedding using classic editor

• Copy the embed code from your video.
• Go to the classic editor and select the tab ‘Text, near the Visual editing area.
• Paste the embed code where you want the video to show.
• To see visual changes, click on the ‘Visual’ tab.

Using Video Player Plugin

Embedding through video player plugins is one of the best ways to embed videos in WordPress. In this blog, we have already covered the secure VdoCipher WordPress plugin to embed videos. Plugins typically display your videos, blogs, website, and other platforms. Embedding via custom video player plugins gives additional functionalities like customization, adding captions, playlists, and more.

WordPress Video Format and Recommended Settings

The recommended settings to ensure the best possible compatibility with WordPress editor blocks (except Video or VideoPress block) are:

• Resolution – 1920×1080 (1080p)
• Max Resolution – 3840×2160 (4K)
• Format – H.264 (if the uploaded plays only in the Video block or shared via VideoPress links, H.265 or VP9 codecs can be uploaded)
• Bitrate – 8mbps for 1080p30, 12mbps for 1080p60
• Audio – AAC minimum 160kbps

WordPress Supported Video formats

• avi
• .mpg
• .mp4, .m4v (MPEG-4)
• .mov (QuickTime)
• .ogv (Ogg)
• .vtt (upload by inserting a Video block only)
• .wmv (Windows Media Video)
• .3gp (3GPP)
• .3g2 (3GPP2)

Best Practices for Using Video in WordPress

• Video file compression – a website’s page load time slows down due to large video files. There are a number of ways to compress video and reduce file size without impacting the video quality.
• Adding transcripts and captions – Applying captions and transcripts to your videos not only increases the accessibility but also boosts video SEO. The content becomes more searchable and readable in the eyes of Google. In simple words, captions and transcripts increase traffic and user engagement with higher SEO value.
• Video Metadata – The text data associated with a video is Metadata. Search engines cannot directly crawl videos, but instead rely on the texts like video description, video titles, and tags to make it searchable.
• Video Schema Markup – Video schema markup is a piece of code that you add to your website and tells search engines how you have structured the video. It helps in making your video appear with rich results in the SERPs. The code includes a thumbnail URL, description, and upload time.
• CDN-based content delivery – Videos served via CDN suffer minimum latency and buffering. CDN is actually a group of servers that are geographically distributed across the world. The media files are temporarily stored or cached on the servers and whenever a user makes a playback request, the video is delivered from the nearest CDN server. This way the content delivery is fast and interrupted.
• Video sitemaps – a video’s sitemap includes the additional information of the video hosted on your page. It helps search engines easily find your videos. There are a number of videos in WordPress plugins to automatically create video sitemap.
• Optimize video thumbnail – a relevant, eye-catchy, and high-resolution thumbnail improves the click-through rate.

VdoCipher WordPress Video Player Plugin

VdoCipher offers highly secure DRM-encrypted video hosting along with a range of features to protect your videos from video piracy and illegal downloads. It includes Google Widevine and Apple FairPlay DRM encryption, secure offline downloads in apps, and dynamic watermarking. The DRM encryption technology we use to protect your premium videos ensures that no downloader or plugin can download your videos. Only authorized users have access to the video content along with a layer of security features.

Along with this, our VdoCipher WordPress Video Hosting Plugin provides the most secure and customizable online video player which comes with DRM content protection, Dynamic watermarking, multi-bitrate adaptive streaming, video player themes, easy integrations, and much more.

Using our plugin, you can easily embed videos in WordPress. The plugin has seamless integration with popular WordPress membership plugins like MemberPress, WP eMember, and, Restrict Content Pro. Coming to Learning Management Systems (LMS), the video player plugin works perfectly with the most popular WordPress LMS plugins such as LearnDash, LifterLMS, WPCourseWare, Sensei, and LearnPress.

How to Integrate Vdocipher WordPress Plugin in Simple Steps

• Create an account on VdoCipher and log in.
• In the Security & Config section seen on the left side of the dashboard, navigate to the API Keys section. Add API Key.

• The key must be kept confidential and is used to authorize the plugin to play videos from the dashboard.
• Go to your WordPress dashboard. On the ‘Add Plugins’ page, search for ‘VdoCipher’.

• Click on ‘Install Now’
• Click on the link “Activate”. On the top of the page, you will see a message.

• “Click here to configure VdoCipher”

• On the next page, enter the API Secret Key. On entering the Secret Key, you would be shown the status ‘Ready’.

• On your VdoCipher dashboard, you can start video upload and import. On successful video upload, the video ID is displayed.

‘Of all the websites using WordPress, nearly 64% use Version 6 – W3Tech’

Default Video Security in WordPress

When it comes to videos, WordPress does not have any default security measures in place. Videos hosted on WordPress are downloadable using software and plugins. Unless you use a video player plugin with strong encryption technology like DRM as offered by VdoCipher, videos of WordPress lack strong security protocols.

How VdoCipher Plugin Secures Videos in WordPress

DRM encryption

DRM protects videos from illegal downloads, unauthorized access, and sharing using Google Widevine and Apple FairPlay technology. The video file is converted into an encrypted format and decrypted at the player’s device via a private decryption key. The encryption methods used by other video hosting providers have a partial key exchange mechanism using AES128 and RTMPe. The key can be hacked, making them vulnerable to piracy.

Dynamic Watermarking

In this technique, digital information like user ID, email, and organization name embed into the video stream which cannot be altered or removed. The watermark is dynamic as the information changes with time. The dynamic watermarking feature we offer includes customizable text, color, transparency, and more.

Secure offline download in SDK

VdoCipher Android SDK lets you securely download the videos to your local storage device for offline playback. It also includes APIs to download media files to local storage, monitor download progress, and Fetch available download options for a video in your dashboard.

Screen capture block in Android & iOS Native app

Our native SDK integration blocks screen capture at the hardware level and discourages screen capture. It is a very helpful feature for securing your videos against piracy.

Multi-level user access

Often multiple users need access to the same video content but with different access rights. Some people have editor-level access while some are restricted as viewers. VdoCipher multi-users have four different roles, editor, uploader, OTP creator, and viewer.

Geo-Restrictions

Often you wish to restrict or limit access to your content for some regions or countries. It can be due to different pricing models, audience and market size, legal restrictions, availability of regional content, and much more. You may even need to blacklist or whitelist specific countries. Through our API guide, you can easily configure the IP and country restrictions.

OTP-based authentication

To play videos, VdoCipher uses a unique embed code based on a short-lived access token, OTP. In every session, it ensures video authentication so that only logged-in paid users can access the premium content.

Multiple file format support

Based on the browser or device type, the file format varies. On one device, a video may be low quality while comparatively better on another device. The video file into converted into various formats so that the best video resolution is served on every device.

App-based security by Google SafetyNet

With Google’s SafetyNet integration, playback on emulators is by default blocked, protecting against replay attacks and application tampering. Also, SafetyNet blocks duplicate apps by allowing playback on only the apps published by you and not modified APKs.

Creating Video Sitemap in WordPress

Firstly, a sitemap is a file with a structured listing of all the web pages of your website. Sitemaps help search engines crawl your site more efficiently and accurately. Search engines can understand your site content, changes you made to existing pages, or added new pages through sitemap, making indexing faster.

The video sitemap lists all the video content available on your website. Video sitemaps contain information like video publish date, duration, thumbnail image, video embed code, and description. This provides accurate information to the search engines and improves the video search results ranking.

A point worth noting here is that search engines like Google still index your video content and rank it but video sitemaps make the process of discovering your video much faster than waiting for the search engine to find it naturally.

Important Tags for a Video Sitemap

<loc> – URL of the webpage having the video
<video:video> – Parent tag or video container with the following sub-tags
<video:title> – video title
<video:description> – video content description
<video:thumbnail_loc> – URL pointing to the video thumbnail image file
<video:content_loc> – URL of the video file
<video:duration> – Video duration in seconds
<video:player_loc> – URL of the video’s player page
<video:publication_date> – Video publish date
<video:tag> – Specifies several tags under one category. Max permitted tag count is 32.

Sample Video Sitemap

Video sitemap are manually added or using sitemap generator tool. When using WordPress, there are several plugins that help in creating video sitemaps for your website. Popular video sitemap plugins for WordPress are All in One SEO (AIOSEO) and Yoast Video SEO.

FAQs

How to customize the video player in WordPress?

Many plugins for hosting videos on wordpress have customizable options. One such plugin is from VdoCipher which allows theme change, custom controls, subtitles, and customizable colors to match your website’s tone.

Can I improve the performance of my videos hosted on WordPress?

Compressing the video file size without affecting the video quality, CDN content delivery, and choosing a professional video hosting platform like VdoCipher that has an uptime of 99.99%.

What video formats does WordPress support?

WordPress supports a variety of video formats, including but not limited to MP4, WebM, and Ogg. The most straightforward method to add videos is by uploading the video file directly to your website using the Video block. This allows for direct playback on the site. WordPress can also embed videos from popular services like YouTube, Facebook, Instagram, and more, where videos from these services will embed automatically by simply placing a link to the video in your post or page.

Are there any specific settings recommended for uploading videos to WordPress?

When uploading videos to WordPress, it’s recommended to use a resolution of 1920×1080 (1080p) for optimal viewing on most devices, with a maximum resolution of 3840×2160 (4k) supported by the player. The video should be encoded in the H.264 format for wide compatibility. It’s advisable to have a bit rate of 8mbps for 1080p30 and 12mbps for 1080p60, with audio in AAC at a minimum of 160kbps. Ensure the video is optimized for fast start/web optimized playback and consider using video compression tools for adjusting the video before uploading if it doesn’t meet these specifications.

Jyoti

Jyoti began her career as a software engineer in HCL with UNHCR as a client. She started evolving her technical and documentation writing skills to become a full-time Content Marketer at VdoCipher.

The post Videos in WordPress Guide & Best WordPress Video Format appeared first on VdoCipher Blog.

Importance of Video in Sales

To affirm the importance of video in sales, we went through some recent statistics and studies by Google, Wyzowl, and Lemonlight related to video marketing and found the statistics pretty relatable. According to a 2023 report by Wyzowl, 91% of businesses use video prospecting as a marketing tool, marking an all-time high. This underscores the significance of video in boosting engagement and conversion rates.

To illustrate, 82% of marketers have produced video content in the last three years, with 93% intending to continue using video in their future strategies. A compelling 90% of respondents enjoy watching video content from brands online. Furthermore, 84% of marketers acknowledge that video content has helped generate leads, and 85% agree it’s effective in grabbing attention online.

Video content also significantly enhances brand trust and credibility. For instance, 94% of video marketers affirm that video has improved user understanding of their product or service. Remarkably, viewers retain 95% of a message conveyed via video, contributing substantially to brand recall and trust​.

Moreover, the role of video in improving SEO is significant. 86% of marketers have observed increased traffic to their website owing to video content, and 83% have seen increased dwell time on their site, which can boost search engine rankings​.

The video also bolsters customer retention. More than half of shoppers confirm that online video has guided their brand or product choice, and 93% find it helpful for post-purchase instructions. This indicates that video can not only attract but also retain customers by enhancing their post-purchase experience.

Other Advantages

• Boosts Mail Conversion. Studies show that adding the word ‘video’ to the email subject line can boost open rates by 19%, increase click-throughs by 65%, and reduce unsubscribes by 26%. To further enhance your email outreach success and improve open rates, consider using an email verification platform like Voila Norbert.
• Makes Complex Topics easier to understand. Over 90% of people watched an explainer video to learn more about a product or service.
• Helps Accelerate Deal Cycles and Saving Time. 62% of viewers watch a business-related video all the way through if it’s less than 60 seconds.

Types of Sales Videos

Sales videos are a powerful tool for engaging prospects and customers, with several types available to suit different goals and stages of the sales cycle. There are multiple ways of categorizing the types of sales video depending on the mode of communication, mode of recording, and utility basis. Let us discuss these three categorizations and what subdivisions that fall under each category.

Types of Communication

One-way video or Asynchronous video

One-way or asynchronous videos are pre-recorded messages by single or multiple people that can be sent to prospects at any time. They’re great for introductions, building relationships, and video prospecting. For instance, a sales rep might record a webcam video introducing themselves and explaining how they can help the prospect. This type of video gives time to the receiver to choose any time convenient for viewing.

Multi-way or Synchronous Video

Synchronous videos involve real-time interaction or two-way interaction, such as live product demos or video calls. They allow for immediate feedback and questions, making them ideal for in-depth discussions or complex topics where doubt clearance or feedback is important for a complete overview.

Types of Recording

Camera Captured

Camera-captured videos are those recorded using a camera, typically featuring a person(s) speaking directly to the audience. This could be a sales rep introducing themselves, explaining a product, or delivering a sales pitch.

Screen Capture

Screen capture videos, also known as screencasts, are recordings of a computer screen. They are particularly useful for demonstrating software or online services, as they allow the viewer to see exactly what the user sees. For example, a sales rep might use a screen capture video to walk a prospect through a software demo, showing them exactly how to use each feature.

Camera + Screen Capture

Camera + screen capture videos combine the personal touch of camera-captured videos with the practical demonstration capabilities of screen capture videos. In these videos, the viewer can see both the speaker and their screen. For instance, a sales rep might use a camera + screen capture video to walk a prospect through a complex software setup process, explaining each step as they go.

Types of Utility

Product Demos

Product demo videos showcase a product’s features and benefits. They can be used to walk prospects through a particular feature, convince unsure prospects to commit to a longer call or eliminate the need for multiple live demos to speed up the deal.

Testimonials

Testimonial videos feature satisfied customers sharing their positive experiences with a product or service. They build trust and credibility, making them a powerful tool in the sales process.

Sales Pitches

Sales pitch videos are direct appeals to prospects, explaining why they should choose a product or service.

Training Videos

Training videos are used post-sale to assist customers in using a product or service. They can help reduce churn and upsell accounts by enhancing the customer experience.

Personalized Videos

Personalized videos are tailored to individual prospects and enterprise clients. They can be used at any stage of the sales cycle to build relationships and demonstrate an understanding of the prospect’s needs.

Webcam Video (a.k.a. Selfie Video)

Webcam videos are a simple and personal way to connect with prospects. They’re great for introductions, building relationships, and video prospecting. A sales rep might record a quick webcam video message as a pre-meeting reminder, for instance.

Screen Share Video

Screen share videos allow sales reps to show and tell, making them ideal for explanations or product walkthroughs. They can be used to highlight areas where the seller can help, or demonstrate a product.

Video Playlist

A video playlist is a collection of videos, such as explainer videos, micro demos, or other product-based videos.

FAQ Videos

FAQ videos, or “80% videos,” aim to answer the top four to six questions a sales rep gets asked 80% of the time. They can be sent pre-discovery to get ahead of common questions, saving time and pre-qualifying leads.

Using Video for Sales Prospecting

Video for sales prospecting is a modern approach to reaching potential clients. It involves creating personalized video content to capture the attention of prospects, explanation of products, build relationships and ultimately converting them into customers. This approach saves time and streamlines the sales process for saving deal time. Such videos can be used to approach, connect and deliver personalized pitches to the prospecting client.

Approach:

It can be done via email, LinkedIn, and sales engagement platforms. You can start by identifying your target audience and their needs. For emails and similar modes of communication, include the word “video” in the subject line, so that the end user can know about the inner content.

Connect:

The video should be short, clear, concise, and visually synchronous with the prospect’s needs. For the same, create a script that addresses these needs and highlights the benefits of your product or service. During Voiceover, use a professional and friendly tone, showing real people in the video, and use visual aids, such as graphics or animations, to explain complex concepts or UI-based demonstration.

Personalization:

Browse LinkedIn and related social media of prospects and their company to gather information such as their name, role, technical know-how, and pain point of the industry. Use this information to create a personalized video that addresses their specific needs, problems, and interests.

Sales Video Tools

Current video trends suggest that video creation and management require several enhancements. These enhancements can be easily found as features of various video tools available in the market. For sales videos, four kinds of tools are mainly required, recording, editing, hosting, and interactive elements. They are used to create videos, record or screen capture, handle cloud storage and delivery, and also to add interactive support alongside the video.

Video Editing Software

Video editing software is a tool used to manipulate and arrange video shots, audio, essential graphics, and transitions. Many platforms like Canva and InVideo also provide video templates that can be used for creating professional-looking videos as per the sales message. Though such templates miss the granularity and features of major video editing tools but can provide inspiration on current UI/UX trends and also about the flow a video could have. These tools contain advance features like color correction, transition, encoding, frame adjustment, sound editing, frame cropping, trimming, re-sequencing, cross dissolving, cut-aways, and special effects that can enhance the quality of your sales videos. Examples include Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, Adobe After Effects, Lightworks, Freemake, and many more.

Screen Recording Tools

Screen recording tools are used to capture the display content of a browser tab, application, and also the complete computer or mobile device. These are useful while creating product demos, tutorials, and walkthroughs by making the viewer learn by examples. Some popular screen recording tools include Dubb, Debut by NCH Software, and Loom. These tools often come with features that allow you to annotate your recordings, add voiceover through speaker and mic, and other integration and sharing options.

Video Hosting Platforms

Video hosting platforms are services that store and distribute video content. They provide a platform for businesses and creators to upload and share their sales videos with their target audience. They also provide features like CDN, adaptive bitrate streaming, CMAF streaming, DRM, secure player, and other easy integration support. Some popular video hosting platforms include YouTube, VdoCipher (Secure Video Hosting), and AWS.

Interactive Video Platforms

Interactive video platforms provide tools for creating videos that can engage viewers by allowing them to interact with the content. This could involve providing CTAs to learn more, live quizzes, chat boxes, or navigating options to browse through different sections of the video. Some well-known examples of such platforms are Wirewax, Wevideo, Rapt Media, and HapYak.

How to Choose the Right Sales Video Tools

Choosing the right sales video tools is a crucial step in enhancing your sales strategy. The right tools can streamline your process, increase engagement, and ultimately drive more sales. Here’s how to make the right choice:

Understanding Your Requirements

Before you start exploring different tools, it’s essential to understand your specific needs. To illustrate, look at the following questions you need to ask.

• Are you looking to create simple explainer videos, or do you need advanced editing capabilities?
• Do you need to record your screen for product demos?
• Do you need a platform to host your videos, or will you be using a third-party site like YouTube or AWS?
• If security is essential to protect your videos from Piracy, then you need to have a secure video hosting solution like VdoCipher.

Once you’ve defined your requirements, you can start looking for tools that meet those needs.

Comparing Features and Pricing of Sales Video Tools

Once you’ve identified your needs, start comparing different tools based on their features and pricing. Some tools may offer advanced features that you don’t need, so don’t be swayed by flashy extras. Instead, focus on the features that will directly benefit your sales process. Below is an example of picking up the tools required with their necessary features. Similarly, you can make use of Google Sheets to prepare a comparison table for the internal review process.

Finally, consider how well each tool will integrate with your existing systems. If you’re already using certain software for sales or marketing, it’s beneficial to choose video tools that can integrate with these systems. This will allow for a smoother workflow and better data tracking.

• Check compatibility and integration with the CMS you are using.
• For OS based tools, check the installation package and guide for the OS
• If multi-device compatibility is required, check for the same
• If automation is required, check the necessary API and SDK support you need.
• Many solutions also provide plugins for easier integration with other platforms.

Creating Sales Videos

Creating compelling sales videos is a powerful way to engage potential customers and drive sales. Here’s a step-by-step guide on how to create effective sales videos.

Choosing a Template or Building Your Own

Start by deciding whether to use a pre-made template or create your own. Templates can save time and ensure a professional look, but creating your own allows for more customization. Many tools like Canva, Premier Pro, InVideo, and others have libraries of video templates that can either be free or paid.

Scripting

A well-written script is crucial. It should be concise, engaging, and focused on the customer’s needs. Use a problem-solution approach, where you identify a problem your target audience faces and present your product as the solution. Start by outlining the main points you want to cover, then flesh out each point with more detail. Remember to include a clear call to action at the end. AI-based solutions like ChatGPT, Grammarly, etc can also be helpful while writing a script.

Customizing Text Overlays

Text overlays can reinforce your message and make your video accessible to those who watch without sound. Keep the text concise, easy to read, and ensure it complements the video content.

Adding Effects and Animations

Effects and animations can make your video more engaging. Use them to highlight important points, but avoid overuse as it can distract from the message.

Adding Captions with Multiple Languages

Adding captions in multiple languages can expand your global or local reach. It also improves accessibility for viewers who are deaf or hard of hearing. If your target audience includes speakers of different languages, consider adding captions in those languages.

Lighting

Good lighting is essential for a professional-looking video. Natural light is ideal, but if it’s not available, use a softbox, ring light or diffused lighting to avoid harsh shadows.

Adding Audio

Choose audio that matches the tone of your video. It could be a voiceover, background music, sound effects, or consider incorporating AI voice for a sophisticated and engaging auditory experience. Ensure the audio quality is high, and the volume is balanced.

Choosing Location

The location should align with your brand and the video’s purpose. It could be a quiet office, a bustling factory floor, or a serene outdoor setting.

Preparing Video Thumbnail

The thumbnail is the first thing viewers see, so it should be compelling. It could be a key moment from the video, a text overlay, or an image that represents the content. Ensure it’s high resolution and consider using faces, bold colors, and concise text.

Tracking your Sales Video for Optimization

Tracking your sales videos involves monitoring various metrics to understand the effectiveness of your video content and making necessary adjustments to improve performance. Research shows that videos are watched by 78% of people every week, and some case studies have shown an 80% uplift in landing page conversions when the video is used. Here are some key areas to focus on:

Email Response Rates

Getting an email response is the biggest barrier in sales prospecting, with an average cold email campaign seeing less than a 1% response rate. However, using video can significantly improve these numbers. According to a study by Vidyard, personalized video messages can improve click-through rates by 8 times and reply rates by 4 times. Additionally, adding the word ‘video’ to the email subject line can boost open rates by 19%, increase click-throughs by 65%, and reduce unsubscribes by 26%.

Tracking Clicks of Videos with CTA

Clicks on your video’s call-to-action (CTA) can provide valuable insights into your audience’s engagement levels. UTM parameters and other link-tracking mechanisms can be used to exactly determine the clicks. A high click-through rate suggests that your video content is compelling and your CTA is persuasive. It is to be noted that placing CTAs over the video is a feature that is available only through specific video players solutions like VdoCipher, plugins, and CMS.

Meetings Booked Rates

The meeting’s booked rate is another crucial metric to track. It measures the number of meetings or sales appointments booked as a result of watching your sales videos. For Ads and Email campaigns, exact booking rates for particular campaigns can be measured by using link tracking of booking urls. For websites, landing pages, and blogs, the overall impact can be measured and compared with previous periods.

Video Views and Watch Time

Video view engagement measures how viewers interact with your video content. Key metrics include view count and watch time. For instance, YouTube counts a view when a viewer watches your video for 30 seconds but usually analytics count a view irrespective of timing. On the other hand, Watch time is the total amount of time people have watched your video, which can help you understand if your content resonates with your audience.

Best Practices for Video Sales Calls

Here are some best practices to ensure your video sales calls are effective and engaging.

Preparing for the Call

Preparation is key for a successful video sales call. Start by researching your prospect to understand their needs and challenges. Use tools like LinkedIn or company websites to gather information. Prepare a clear agenda and share it with your prospect ahead of time. Test your technology, including your camera, microphone, and internet connection, to ensure a smooth call. If two way communication is required, familiarize yourself with the features of your video conferencing tool, such as screen sharing or virtual whiteboarding, which can enhance your presentation.

Maintaining Professionalism on Video

Professionalism is just as important in a video call as it is in person. Dress appropriately, maintain eye contact by looking at the camera, and ensure your background is neat and distraction-free. Be mindful of your body language and facial expressions, as these are amplified on video. Also, remember to mute yourself when not speaking to minimize background noise.

Use of Engaging Visuals

Visual aids can make your presentation more engaging and help to explain complex concepts. Use slides, graphics, or live product demos to support your points. Tools like Zoom or Microsoft Teams allow you to share your screen or use a virtual whiteboard. Remember to keep your visuals simple and clear, and always explain what’s on the screen for those who might have a slow internet connection or visual impairments.

Following Up Post-Call

After the call, send a follow-up email summarizing the key points discussed and next steps. This not only shows your professionalism but also helps to keep the prospect engaged. Consider using a CRM tool to track your follow-ups and ensure no prospect falls through the cracks. If possible, share a recording of the call for those who couldn’t attend or want to revisit the discussion.

Future Trends in Video for Sales

The future of video for sales is promising and dynamic, with several trends poised to redefine the landscape. These include live video selling, the use of AI and machine learning, and interactive and immersive video experiences.

Live Video Selling

Live video selling is becoming increasingly popular, particularly in the e-commerce space. It provides a platform for real-time interaction between sellers and buyers, allowing for instant feedback and engagement. This trend is expected to grow as more businesses recognize the value of personal interaction in the digital sales process.

Use of AI and Machine Learning in Video Sales

AI and machine learning are revolutionizing video sales by providing personalized content, predictive analytics, and automated processes. For instance, Gong, an AI-based sales platform, uses machine learning to analyze sales calls and meetings, providing insights to improve sales performance. AI is also being used to automate video editing and production, making it easier for businesses to create high-quality sales videos. AI Tools like Synthesia can even create your personalized sales avatar that can deliver the complete pitch with human-like touch.

Interactive and Immersive Video Experiences

Interactive and immersive video experiences are becoming increasingly popular in the sales industry. These experiences, often powered by technologies like virtual and augmented reality, allow customers to engage with products in a more meaningful way. For example, businesses are using interactive videos to allow customers to explore products from different angles, customize product features, or virtually try on clothes or accessories. According to Deloitte, younger generations are weaving TV, gaming, and user-generated content into a tapestry of entertainment, community, and meaning, indicating a shift towards more immersive digital experiences. With the launch of devices like Apple Vision Pro, the trend seems to grow.

FAQs

Who Should be Trained on Using Video for Sales?

Everyone involved in the sales process should be trained on using video for sales. This includes:

• Sales Representatives: They are the primary users of video in sales as they interact directly with potential customers. They need to understand how to use video effectively to communicate the value of the product or service they are selling.
• Sales Managers need to understand how to use video in sales to train their teams, provide feedback, and monitor performance.
• Marketing Team: They often collaborate with the sales team to create video content that can be used in sales. They need to understand what kind of video content works best in sales scenarios.
• Customer Service Representatives: They can use video to provide post-sales support and maintain relationships with customers.

Who Needs to Be Involved in Video Platform Selection?

The selection of a video platform should involve several key stakeholders:

• Sales Team: They will be the primary users of the platform, so their input on usability and features is crucial.
• IT Department: They will need to ensure that the platform is secure, integrates well with other systems in use, and can be supported effectively.
• Marketing Team: They may use the platform for creating video content and should have input on its features and capabilities.
• Senior Management: They will need to approve the budget and should understand the strategic benefits of the chosen platform.

Where Do You Start with the Video?

Starting with a video involves a few key steps:

• Define Your Goals: Understand what you want to achieve with your videos. This could be increasing brand awareness, generating leads, or providing customer support.
• Know Your Audience: Understand who your target audience is and what type of content they would find valuable.
• Choose the Right Platform: Based on your goals and audience, choose the right platform to host and share your videos.
• Create Quality Content: Invest in creating high-quality videos that effectively communicate your message.
• Measure and Optimize: Track the performance of your videos and use the insights to optimize future content.

How Many Sales Videos Should You Send Per Week?

The number of sales videos you should send per week depends on your sales strategy and the preferences of your prospects. However, a good practice is to aim for setting up around five strong sales meetings per week, which could involve sending out personalized sales videos to these prospects. Remember, the focus should be on quality over quantity. It’s better to send a few well-crafted, personalized videos that resonate with your prospects than to bombard them with a high volume of generic videos.

Vishal Sharma

My expertise focuses on DRM encryption, CDN technologies, and streamlining marketing campaigns to drive engagement and growth. At VdoCipher, I’ve significantly enhanced digital experiences and contributed to in-depth technical discussions in the eLearning, Media, and Security sectors, showcasing a commitment to innovation and excellence in the digital landscape.

The post Video for sales tools and techniques to boost your sales drive appeared first on VdoCipher Blog.

As a new way to share multimedia files, Napster, in 1999, released a peer-to-peer file-sharing system to share music files among community peers. This allowed users to share their owned music files with their friends and peers over the internet with no license cost. In December 1999, Napster got sued by several music recording companies and lost the case due to DMCA compliance ruling. This mode of file sharing didn’t stop even after many such rulings against P2P file-sharing networks like The Pirate Bay and Kickass Torrents. Also, this mode of file sharing poses too many challenges for original content creators due to the scope of piracy. By 2020, messenger apps like Telegram have also become a huge network for sharing pirated content due to their sleazy compliance policies.

To control the revenue loss to video, music, and other digital content creators, DMCA, ​​or Digital Millennium Copyright Act, was enacted in 1998. This act criminalizes the production and dissemination of software, devices, technology, or services intended to circumvent measures that control access to copyrighted works. This law also criminalizes the act of circumventing access control, whether or not there is actual infringement of copyright itself. Also, with the enactment of DMCA, piracy protection technologies like DRM, which include licensing agreements and encryption of copyrighted content, came for the safeguard before a leak.

Types of Video Sharing

Cloud-based Video Sync and Sharing Services

Since the start of cloud-based file storing infrastructure, sync and share features were introduced for better communication between clients across the globe using the Internet as a medium to connect. These cloud-based services implement file transfers by updating files from a dedicated sharing directory over the cloud on each requesting user’s networked devices. The current sharing mechanism also uses Content Distribution Networks like CloudFront to store copies of original content in various locations across the globe. This is done to improve the transfer speed and efficiency of the final distribution network. This way, the end user gets the copy from the nearest location server reducing the load over the main servers and also acts as a cached backup.

P2P Video Sharing Services

As already mentioned through the example of Napster, this kind of sharing is based on the peer-to-peer (P2P) application architecture. The shared files on the client computers are indexed on directory servers and get distributed using the uplink and downlink network of peers. These directory servers can often be found filled with an index of thousands of pirated videos from various media and eLearning providers. The most popular and current protocol for P2P sharing is BitTorrent.

What is Private Video Sharing?

As discussed with the need, any video content that the creator is likely to protect can be categorized as private video content, and the method to share the same securely is called private video sharing. Such a secure sharing mechanism is developed by implementing different layers of access control, encryption, and secure decryption during the playback. Uploading a multimedia file over an unsecured network or sharing the same with a known user cannot be considered private video sharing. Using an unsecured network automatically provides unauthorized access to the network provider for making an illegal copy of the same. Also, using basic encryption techniques fail due to the nature of their private key revealing hacks. Once the key is revealed through the network or system stats, making a copy of the stream is fairly easy.

For these vulnerabilities, the private video-sharing implementation allows a specific group of people or individuals to share videos in a private manner securely and make part(s) publicly available. It serves the security aspect and allows collaboration with a team on a project or sharing content with a select group of friends or family members. In order to share a video privately, the user must have the necessary permissions and must invite the specific individuals or groups they want to share the video with. Private video sharing is typically done through a platform or service that completely implements encryption, key management, and access control.

Need of Sharing Private Video

Since the inception of cloud-based and P2P file sharing, creators and distributors have always tried their best to secure private video content from any trespassers. Moreover, it is not always a case that people want to secure a video; it might be created to become just viral content getting freely distributed over social media. Not only video content (UGC) that mostly flourishes on social media, many businesses have a serious need for public distribution. There are many examples from the Edtech industry, like that of Unacademy, who started their educational video-providing services from social media platforms like YouTube. This move is generally utilized to get a wider reach among the target audience, and once a need is established, the set of users is forced to buy a subscription from their own platforms. Not only as a starting move but such tactics also get used as a parallel freemium. The likes of Netflix regularly release cut outs and other freemium content on YouTube, keeping the main purpose of acquiring wider reach among the target audience.

Keeping the above examples and marketing tactics in mind, the content that any creator is likely to protect can be categorized as Private Video Content. The reasons to protect can be argued but mostly falls under two heads of having monetary value or secrecy. In case of having monetary value, the leakage will eventually be a revenue loss, and in the case of secrecy, it could be a pretty complex one. It can be private moments of a family, a geometry learning technique, an online video course, a secret podcast, or any video content that needs authorization before access.

Why do eLearning and Media Platforms use Private Video Sharing?

In general, there are several reasons, like those listed below ones, why eLearning and media platforms may use private video sharing.

• To protect the revenue or business – Most eLearning and Media Platforms produce premium content for their audience as a product having monetary value. This product has various modes of purchase, be it a subscription or pay-per-view basis, and the ultimate goal is the sale. A leaked video, in usual cases, eventually affects sales.

• Protecting sensitive or proprietary information – eLearning platforms and media companies often have content that is sensitive or proprietary, and they may want to restrict access to this content to a specific group of people or individuals. Private video sharing allows them to do this in a secure and controlled way.

• To ensure compliance with regulations – Some industries have strict regulations like SOC 2 Compliance regarding the sharing of certain types of information. Private video sharing can help eLearning and media platforms comply with these regulations by ensuring that only the appropriate people have access to the content.

• Provide a more personalized learning experience – Private video sharing can allow eLearning platforms to tailor their content to specific groups of learners, such as students in a particular course or employees in a particular department. This can help to create a more personalized and effective learning experience.

• To facilitate collaboration – Media companies and eLearning platforms may use private video sharing to facilitate collaboration between team members or partners in a secure and controlled environment.

Features required for Private Video Sharing

Private video sharing does not only means assigning roles to different users for accessing your video content, there are several other features that make up for private video sharing as,

• Access control – Any platform having private sharing requirements should have controls in place to ensure that only the intended recipients have access to the video. This may include features such as user authentication, password protection, and role-based access controls. This comes basically integrated with the platform on which the video is getting served. IP and other access controls can also be placed to broaden the scope.

• Security against Piracy – This may include features such as DRM licensing, encryption, secure data storage, dynamic key exchange management, hardware-level protection during playback, and compliance with data protection policies.

• Dynamic Watermarking – There are many end users who try to violate their authority of playback by screen recording. To deter these attempts, a customizable watermark containing the dynamic information of request users like IP and email becomes a very useful feature.

• Video management – Any hosting or private video sharing platform should have a dashboard and other UI components to upload, organize, and manage their private videos. This may include features such as video tagging, playlist creation, chapters and video editing tools.

• Video playback – The platform should offer high-quality video playback, with options for adjusting the playback speed, adaptive bitrate streaming, adding multi language captions, and enabling/disabling other player controls and features.

• Analytics and reporting – Private video sharing platforms should offer analytics and reporting tools to help video creators understand how their videos are getting played back. This can be helpful for tracking the effectiveness of training programs or marketing campaigns.

• APIs, SDKs and Plugins – Integration is a major component due to different types of backend and front end structure. This requires easy availability of APIs, SDKs and Plugins for all major CMS, LMS and languages with proper documentation.

How to Upload a Private Video Securely

Earlier options to upload a private video for sharing purposes were made possible through the use of a secure file transfer protocol. You can use a secure file transfer protocol like SFTP (Secure File Transfer Protocol) or FTP over SSL (FTPS) to upload your video. These protocols encrypt the data being transferred, making it difficult for anyone to intercept the data. Coupling the secure protocol with the use of the virtual private network (VPN) for sharing creates a secure, encrypted connection between your device and the internet, which can help protect your data from being intercepted while it is being transferred. This is especially useful if you upload the video from a public WiFi network.

It is very important to start the protection mechanism with the storage of the media file itself. Be it local or cloud storage, a basic layer of security in the form of encryption must be applied. For non-commercial use, services like Google Drive and Dropbox offer end-to-end encryption, which means that your file is encrypted while it is being transferred and while it is stored on the server. This makes it difficult for anyone to access the contents of your file without the proper decryption key.

For commercial purposes, it is important to remember that using basic security protocols and encryption techniques fails due to the nature of their private key-revealing hacks. Once the key is revealed through the network or system stats, making a copy of the stream is fairly easy. This is why it is advised to use a secure file hosting service provider with multi-DRM licensing, encrypted storage, and hardware-supported secure key exchange for your video files. Also, it is fairly easy to avail the upload, embed, and secure playback features through,

• Dashboard – using the web client
• API – for automated or tech-savvy purposes
• Plugin – for CMS and LMS
• SDK – for easy integration

Setting up a video management system of your own with DRM licensing and encryption requires setting up transcoding, CDN, and various other technical processes. These processes are so complicated that it has been observed that only large companies like Netflix, Amazon Prime, Hulu, and similar are able to implement an in-house DRM setup for private video sharing on their platform.

Secure Video Streaming for end-to-end Privacy

As discussed earlier, it is not only the upload part that is important for maintaining the security of your private videos but also the playback or streaming part. If the private key of encrypted video gets leaked through the network or other vulnerabilities, it can be easily decrypted and made copies of. Secure video streaming is important for ensuring the privacy and security of video content. When the video is transmitted over the internet, it can potentially be intercepted by unauthorized parties. This can lead to unauthorized access and distribution of the video, which can have serious consequences depending on the nature of the content. For example, if the video contains sensitive information or is of monetizable value, such as personal, learning, or media data, its unauthorized release could result in identity theft or financial loss.

Secure video streaming helps to prevent these types of incidents by encrypting the video as it is transmitted from the sender to the recipient. This ensures that only the intended recipient can access and view the video, as the encryption makes it difficult for anyone else to intercept and decode the video. There are several technologies and protocols that can be used to secure video streaming, including DRM, Play Integrity, Dynamic watermarking, Secure Sockets Layer (SSL), and Transport Layer Security (TLS). These technologies and protocols provide a secure connection between the sender and recipient and can be used to protect the video as it is transmitted over the internet. Check out our play integrity api documentation to know more.

In addition to encryption, secure video streaming also includes other security measures, such as authentication, IP restrictions, and access control via video distribution platforms. This can help to prevent unauthorized access to the video, even if someone is able to intercept the transmission.

VdoCipher – Private Video Sharing Platform with Security

VdoCipher is a secure video hosting and streaming platform that provides a range of features and technologies to help with private video sharing. Some of the ways in which VdoCipher can help with private video sharing include:

• Multi-DRM Encryption: VdoCipher uses advanced encryption technologies to secure video content as it is transmitted from the sender to the recipient. Google Widevine and Apple Fairplay are used as DRM license providers to provide hardware-level security. This helps to prevent unauthorized access and distribution of the video.

• Dynamic Watermarking: VdoCipher offers the option to add a watermark to the video, which can help to deter unauthorized copying and distribution of the video as dynamic details like IP and email of the end user will get exposed.

• Illegal App protection: As an added layer of protection, VdoCipher also protects unauthorized playback on rooted and illegal apps discarded via Play Store.

• Stream protection: VdoCipher uses AWS CloudFront and other distribution infrastructure to protect against streaming attacks, such as DDoS attacks, which can help ensure the video’s continued availability and security.

• APIs, SDKs, and Plugins: You can integrate and automate your workflow for upload and embed via our APIs and SDKs. The video plugin by VdoCipher supports WordPress, Moodle, and other CMSs and LMSs.

• Geo-Restrictions: For blacklisting or whitelisting specific countries

• Smart HTML5 Video Player: dynamic controls with multi-lingual subtitle support, change playback speed, theme options, and many other customization options

FAQs

How can someone privately share a premium video?

It is always better to use a secure video hosting platform like VdoCipher, which has a multi-DRM licensing and encryption system integrated with a scalable video infrastructure.

Is private video hosting available on YouTube?

No, YouTube does not provide any private video hosting services. For basic video hosting without security, you can use Google Cloud Storage, and for personal purposes, Google Drive is available.

How do I share a large video file privately?

It is important to note that even large cloud infrastructure like AWS and Google has a limit of 5TB for single object storage. For larger files than this limit, a file needs to be broken into chunks before uploading. For private video sharing, using a secure video hosting service like VdoCipher with DRM and AWS infrastructure scalability is recommended.

Vishal Sharma

My expertise focuses on DRM encryption, CDN technologies, and streamlining marketing campaigns to drive engagement and growth. At VdoCipher, I’ve significantly enhanced digital experiences and contributed to in-depth technical discussions in the eLearning, Media, and Security sectors, showcasing a commitment to innovation and excellence in the digital landscape.

The post Sharing Private Video Securely with Encrypted Upload and Streaming appeared first on VdoCipher Blog.

Corporate Video Hosting Services

Undoubtedly, video is an essential part of any marketing strategy. After all, it’s one of the most engaging and visually stimulating mediums available. But what about corporate video? Is it worth the investment?

The answer is a resounding yes! Corporate videos can help your business in several ways, from boosting brand awareness to increasing leads and sales. Here are just a few advantages of corporate video services:

Increase Brand Awareness

One of the main goals of any marketing campaign is to increase brand awareness. Video is the best way to achieve it. When done right, corporate videos can introduce your brand to a whole new audience and help you stand out from the competition.

Boost Engagement

People love watching videos. Video content is more engaging than any other type of content out there. So, if you want to boost engagement with your target audience, corporate video is the way to go.

Increase Leads and Sales

The aim or goal of any business is to increase leads and sales. Luckily, a corporate video can help you do just that. Thanks to its ability to increase brand awareness and engagement, a corporate video can ultimately lead to more conversions and sales.

Improve SEO

Another significant benefit of corporate video is that it can help improve your SEO. Thanks to the power of video SEO, your corporate videos can rank high in search engine results, making it easily possible for potential customers to find your business online. Getting advice from a reputable digital marketing company like Dagmar Marketing in Jacksonville also plays a huge part in improving your site’s overall SEO.

Enhance Your Website

Your website is often probably the first impression potential customers have of your business. So, it’s important to ensure it’s as strong as possible. Luckily, adding corporate videos to your website can help do just that. Not only will videos make your site more visually appealing, but they’ll also help improve user experience.

	Corporate	Personal	VdoCipher
Scalability	Required	Depends
multi-DRM	Required	Depends
HD playback	Required	Depends
Watermark	Required	Depends
APIs & SDKs	Required	Depends
Plugins	Required	Depends
Device Compatibility	Required	Depends
Dashboard	Required	Depends
Support	Required	Depends

Corporate video services can include a wide range of video production and delivery services businesses may need to promote their products or services or communicate with their employees. Video services can also include corporate event videography, product demonstration videos, corporate training videos, human resources videos, etc. There’s no doubt that corporate video services can benefit your business. So, if you’re looking to take your marketing to the next level, it’s time to invest in corporate video.

HD Video Hosting Services Benefits

HD videos are becoming increasingly popular as people realize the importance of having high-quality videos. These high-quality and high-bitrate videos offer a higher level of detail and clarity than standard definition videos, making them ideal for viewing on high-definition televisions and monitors. High Definition videos are less likely to suffer from compression artifacts than SD videos, making them suitable for viewing on computers and mobile devices.

HD video hosting services are online platforms that allow users to upload and share high-definition videos. Usually, these services come with a range of features, such as streaming videos in HD quality, Adaptive bitrate streaming, CDN, creating and sharing video playlists, and embedding videos on websites and blogs. Many HD video hosting services also offer paid plans that include additional features, such as increased storage space and the ability to remove advertisements.

There are many benefits to using an HD video hosting service. One of the significant benefits is that you can provide high-quality video content to your viewers. It can help improve customer satisfaction and loyalty. Additionally, HD video can help to improve your search engine optimization (SEO) efforts. Finally, HD video can help increase the conversion rates of your website or blog.

Corporate HD Video Hosting Service Must-have Features

• HD Video Distribution through Internet
• Efficient Management of Large HD Video Files
• Multimedia Content Management
• Seamless Integration with Enterprise Systems
• High-speed Downloading
• Compression for HD Video as per your requirement
• Multiple video formats support
• Multiple streaming options with secure streaming
• Transcoding to any video format
• Dynamic Watermarking
• Video synchronization
• Analytics or Video statistics
• Customer Support 24/7

Need for Encrypted Video Services

The need for encrypted video services has become apparent to many companies in response to the rise in cybercrime and the increasingly sophisticated attacks on systems and data. Video encryption encodes a video signal using a secret key known only to authorized parties. Encrypted video can be decrypted only by authorized parties with a private key. By encrypting video data, companies can ensure that their confidential information remains safe and secure, even if the video files are intercepted by an unauthorized third party.

There are many benefits to using encrypted video services, including the following:

• Enhanced security – Encryption helps to protect against data breaches, video piracy, and cyber-attacks by making it difficult for unauthorized individuals to access confidential information. The best encryption technology available to prevent illegal downloads of a Video is DRM or Digital Rights Management.
• Improved compliance – Many industries are subject to strict regulations regarding protecting confidential information. Encryption can help companies to meet these requirements and avoid hefty fines.
• Improved customer satisfaction – In today’s digital world, customers are increasingly concerned about the security of their personal information. Companies can provide their customers with peace of mind and improve customer satisfaction levels by using encrypted video services.
• Increased efficiency – Encrypted video services can help companies save time and increase efficiency by reducing the need to monitor and protect confidential information constantly.
• Improved competitiveness – Companies that provide their customers with enhanced security and privacy protection often have a competitive advantage.

How to Select an Encrypted Video Service Provider

Many companies offer encrypted video services, and the features and benefits can vary significantly. Companies need to consider their specific needs before selecting a provider carefully.

When selecting an encrypted video service provider, several factors should be considered, including:

• Licensing Partnership – Advanced Encryption technologies like DRM require you to be a license partner with Google and Apple for protection across devices and browsers.
• The provider’s reputation – It is important to select a provider that has a good reputation in the industry and a proven track record of providing high-quality services.
• The provider’s experience – It is also important to select a provider that has extensive experience in providing encrypted video services. This will help to ensure that the provider is able to meet the specific needs of the company.
• Customer service – The provider’s customer service should be excellent, and the provider should be able to provide prompt and efficient responses to any queries or concerns.
• Pricing – The provider’s pricing should be competitive, and the company should be able to get value for money.
• Security measures – The provider should have robust security measures in place to protect the company’s information from unauthorized access.

Best HD Video Service providers for Corporate

VdoCipher – Secure Video Services

In the corporate world, online video security is absolutely essential. With the vast majority of businesses now relying on the internet for communication, collaboration, and marketing, the potential for data piracy is vast. A single data breach may cost a company millions of dollars and damage its reputation beyond repair. That’s why online video security is so important.

By encrypting corporate video communications, businesses can protect themselves from the threat of data breaches and cyber-attacks. Video encryption ensures that only authorized users can view corporate videos and that all data is safe and secure.

VdoCipher, a secure video hosting provider, has been helping e-learning, media websites, and apps protect their premium videos using Hollywood Grade DRM protection, Dynamic watermarking, video chapters and more. Serving over 2000 businesses across 40+ Countries, the videos streamed via VdoCipher cannot be downloaded using any downloader, plugin, or hack. This way, businesses boost their revenue and protect their video content from unauthorized access and video piracy. Additionally, VdoCipher video security includes the below features:

• Illegal video download prevention via Drm Encryption
• Dynamic Watermarking
• Amazon AWS Server + CDN
• Secure offline downloads on Android
• Geo and IP-based restrictions
• Screen Capture Blocking
• Smart HTML5 Video Player
• APIs, SDKs, and plugins for WordPress, Moodle, and more

Google Cloud Storage

Google Cloud Storage is a cloud-based video service that helps businesses manage and store their video content. Companies can upload, store, and share their video content securely and efficiently with Google Cloud Storage. It offers a variety of features and tools that businesses can use to manage their video content, including:

Accessible storage: Google Cloud Storage offers businesses a reliable place to store their video content. With Google Cloud Storage, businesses can easily upload and store their video content and access it from anywhere.

Flexible access: Google Cloud Storage allows businesses to access their video content from any device, anywhere in the world. Businesses can also share their video content with others and collaborate on projects using the Google Cloud Storage platform.

Scalability: Google Cloud Storage offers businesses the ability to scale their video content storage needs as their business grows. Companies can add and remove video content as needed with Google Cloud Storage without worrying about capacity or scalability issues.

Amazon Web Services (AWS)

Amazon Web Services (AWS) provides various services to help businesses stream video to their audiences. AWS offers multiple video streaming services, including Amazon Kinesis Video Streams, Amazon Elastic Transcoder, Amazon CloudFront, and Amazon Simple Storage Service (S3). Each Amazon service has its own set of features and pricing.

Amazon Kinesis Video Streams is a managed service that makes it easy to stream video to AWS for storage and processing. AWS Elastic Transcoder is a media transcoding service that helps businesses convert video into different formats for different devices. AWS CloudFront is a content delivery network (CDN) assisting businesses in delivering video content to viewers with low latency. Amazon S3 is an object storage service to help enterprises store and retrieve video files.

Note: VdoCipher uses AWS infrastructure coupled with DRM licensing from Google and Apple to provide the most secure video streaming across devices.

IBM Cloud Video

IBM Cloud Video provides a cloud-based platform for businesses and organizations to stream live and on-demand video. The platform is designed to be scalable and customizable and offers a variety of features, including content management, security, and analytics. The service provides many features, including video transcoding, live streaming, content management, and player customization. IBM Cloud Video also provides APIs that allow developers to integrate the service with third-party applications and platforms.

• HD live broadcasting
• Multi-CDNs
• Video Distribution and Workflow
• Mobile compatible player

Vimeo Livestream

Vimeo Livestream is a live video streaming platform enabling users to stream live video content to their audiences. It provides users with various features and tools to help them create and manage their live streams, including the ability to create and schedule live events, embed live streams on their website or blog, and monitor live stream analytics.

There are many ways that corporates can use Vimeo Livestream. One way is to use it as a live event platform to showcase product launches, conferences, or other corporate events. Additionally, Vimeo Livestream can be used as a training and development tool for employees. It can also be used as a marketing tool to reach new and existing customers.

FAQs

How to provide Video Hosting Services?

You need to set up file storage with playback and place a layer before and after storage for security and privacy adherence. These mainly include encoding, transcoding, encryption, key management, and multi-bitrate support with CDN.

What Corporate Video Hosting Service is the best?

If you are looking for a complete hosting solution that also integrates global distribution via CDN, DRM, and other advanced necessities, then do a search for secure video hosting and pick the best provider, like VdoCipher.

Can Corporate Video Hosting Services protect against illegal downloads?

The most advanced way to protect your videos against piracy is to use a multi-DRM encryption system during upload and playback of your videos. This also protects screen capture on many devices and browsers. Google Widevine and Apple Fairplay are the most necessary license providers for multi-DRM support.

Vishal Sharma

My expertise focuses on DRM encryption, CDN technologies, and streamlining marketing campaigns to drive engagement and growth. At VdoCipher, I’ve significantly enhanced digital experiences and contributed to in-depth technical discussions in the eLearning, Media, and Security sectors, showcasing a commitment to innovation and excellence in the digital landscape.

The post Corporate Video Hosting Services with Support & HD Video Streaming appeared first on VdoCipher Blog.

Even when we talk about video production, let us look at some stats about production being in-house or outsourced. Nearly 76% of video production companies started investing in video production in the past few years. Out Of that 76%, nearly 45% handle production internally, whereas 28% hire a video production company, and 23% hire freelance for the same. This means that more than the majority depends on the external production of videos. This is when video production is not considered a technical or coding task.  When we talk about video delivery, i.e., about hosting and playback, it gets more skewed. Most of the creators looking to scale up need to go through various video service providers’ feature lists. This is because of the difficulty and bandwidth consumption during future migration. As a rule of thumb, go with the advanced security and integration-providing options.

Need for Video Service Providers

Video service providers are important because they offer a platform for hosting and streaming videos. This can be a great way to promote your business or brand, and it can also be a great way to connect with potential customers or clients. They also provide you with a way to reach a larger audience with your video content.

Video service providers are increasingly important for hosting and streaming video content. As the demand for video content continues to grow, so does the need for efficient and reliable video hosting and streaming services. Video service providers offer a variety of benefits that make them an essential part of the video content ecosystem.

Video service providers can offer scalable and reliable hosting solutions to accommodate the ever-growing demand for video content. They can also provide efficient streaming solutions that can help deliver video content to viewers without interruptions or delays. They can offer various benefits that can help improve the quality of video content and make it more accessible to viewers.

There are a lot of video service providers out there, and it can be hard to know which one to choose. Here are a few things to keep in mind when choosing a hosting and streaming provider for your videos:

• Ensure the provider has a good reputation and is known for providing high-quality service.
• Find out what kind of support the provider offers if you have any video problems.
• Ensure the provider offers the features you need, such as video transcoding, hosting, encryption, watermarking, and streaming.
• Make sure the provider offers a competitive price.

Global streaming market size year-wise projection – Source (Statista)

Types of Video Services

Hosting Video Service

There are a lot of different options for hosting video services. One can use a traditional web hosting service, a cloud-based service, or even a dedicated server. Each option has its own advantages and disadvantages, so you’ll need to decide which one is right for you.

Traditional web hosting services and Cloud-based services are typically the most affordable option with scalable storage, bandwidth and more cloud features like transcoding and encryption. Dedicated servers are the most expensive option, but they offer the best performance and support.

Streaming Video Service

Video streaming services are becoming more and more popular as Internet speeds and data caps continue to increase. This is especially true for live video streaming, which allows users to watch events as they happen in real-time. There are a number of different video streaming services available, each with its own strengths and weaknesses.

Netflix is one of the most popular video streaming services. It offers a huge selection of movies and TV shows, including many exclusive original titles. Netflix is available on a wide variety of devices, including TVs, game consoles, and mobile devices. Hulu is another popular video streaming service. It offers a smaller selection of movies and TV shows than Netflix, but it does have some exclusive original content.

Secure Video Service

There are a number of reasons to consider using a secure video service. In today’s world, data security is more important than ever. With the increase in cyberattacks, it’s crucial to make sure that your video content is protected. A secure video service will encrypt your video content, making it much more difficult for hackers to access. Additionally, secure video services will often offer additional features such as password protection and watermarking. This can further protect your video content and ensure that only authorized users can view it.

Best Video Service Providers

VdoCipher

VdoCipher, a secure video hosting platform, offers Hollywood grade DRM protection to protect your premium video content from online video piracy. Digital Rights Management (DRM) is a technology that helps content creators and distributors protect their copyrighted works from unauthorized use. When applied to video streaming, DRM can help prevent piracy and ensure that only authorized users can view the content. DRM can also help content providers control who can view their content and when. For example, a content provider could allow only users in a specific geographic region to view a particular video.

Using Google Widevine and Apple FairPlay DRM encryption, VdoCipher secures your videos from unauthorized access, illegal downloads or sharing. Internet plugins or software cannot bypass the security layer to download the videos streamed through VdoCipher.

• DRM Encrypted video streaming
• Dynamic watermarking with logo/image/viewer details
• Offline secure playback for app
• AWS powered server and CDN infrastructure
• Smart HTML5 video player (adaptive bitrate playback and multi-language subtitles support)
• OTP-based playback
• Easy to integrate APIs and SDKs
• VdoCipher WordPress plugin

YouTube

There are many video sharing websites on the Internet, but YouTube is the most popular. People watch billions of videos on YouTube every day and upload hundreds of thousands of new videos. YouTube is a great way to watch videos on any topic you can imagine. Whether you’re interested in music, news, sports, or gaming, you’ll find videos to watch on YouTube. You can also find helpful how-to videos, product reviews, etc.

YouTube is more than just a video sharing website – it’s a community. You can interact with other users by liking, commenting, and subscribing to their channels. You can also start your own channel and build up a following. Whether you’re just looking to watch a few videos or you want to become a YouTube star, YouTube is the place to be.

There are a few different ways that YouTube monetizes its content. The first is through advertising. YouTube sells advertising space on its platform to companies who want to reach the site’s vast audience. These ads can appear in several different forms, including pre-roll ads that play before a video, mid-roll ads that appear in the middle of a video, or overlay ads that appear on the bottom of the screen.

YouTube also allows content creators to join its Partner Program, which gives them a share of the revenue generated from ads that run on their videos. To be eligible for the Partner Program, creators must have a certain number of subscribers and watch hours.

Finally, YouTube allows content creators to sell merchandise through its Merchandise shelf feature. This will enable creators to promote and sell products directly to their fans through their YouTube channels.

Dailymotion

If you’re interested in video blogging or “vlogging,” you should check out Dailymotion. It’s one of the most popular video sharing websites globally and offers an excellent platform to share video content. Primarily owned by Vivendi, Dailymotion is a video-sharing technology platform.

Dailymotion is available in 18 languages and 35 localized versions featuring local home pages and local content. It offers several tools to help you promote your videos and grow your audience. For example, you can use the “Featured Videos” section to showcase your best content and the “Suggested Videos” section to promote your videos to a broader audience.

On Dailymotion, most videos are served with in-stream advertisements – ads that appear before, during, or after videos. Enabling video monetization allows you to share in the revenue these advertisements generate when served on your videos. The more views your videos get, the more income you earn.

Wix Video

Wix video is a cloud-based video platform that enables users to create and share videos. It offers a variety of features, including the ability to create and share videos, embed videos on websites, and share videos on social media. Wix Video lets you upload or stream videos of the highest quality from YouTube, Facebook, DailyMotion, etc. You can create your video channels like films, courses, portfolios and more and display them in a beautiful video gallery. Individual videos are available for purchase or rent, and whole channels can be made accessible to subscribers only.

SproutVideo

SproutVideo is a hosting and video sharing platform that makes it easy to upload, embed, and manage your videos. You can use SproutVideo to create and share video blogs or vlogs with your audience. SproutVideo is a powerful yet easy to use online video platform that helps businesses and individuals alike to showcase their videos in the best light.

First, sign up for a free account. Then, upload your video files to your account. Once the videos are uploaded, you can share them on your blog or website by embedding them in your posts.SproutVideo provides a simple, user-friendly interface that makes it easy to manage your videos.

You can track your video views, share videos with social media, etc. Plus, SproutVideo offers valuable features like video analytics and password protection to help you get the most out of your video. You can customize your video player, embed your videos on your website or blog, and even use SproutVideo to create and manage your own video channel.

Ways to secure digital video assets

As video becomes increasingly digitized, it becomes more vulnerable to security threats. Digital video assets can be subject to unauthorized access, alteration, or destruction. Thus, it is important to implement security measures to protect digital video assets. Security measures can include encryption, access control, and dynamic watermarking.

There are many ways to secure online video assets:

Use a secure hosting platform

Many secure hosting platforms are available that can help you protect your video assets. When choosing a secure hosting platform, there are several factors, such as the type of data being stored, the level of security required, and the budget. However, the most important thing to remember is that no matter what security measures are in place, there is always a risk that video data can be breached. The best way to protect against this is to back up premium data regularly and keep confidential information safe. Be sure to choose a platform that offers robust security features and can meet your specific needs.

Encrypt your videos

Video encryption is a process of encoding a video signal so that it cannot be decoded without a key. This key is typically only known to the sender and receiver of the encrypted video. Video encryption can be used to protect both streaming and downloaded video content. Digital Rights Management (DRM) encryption is a security measure that is often used to protect video content. When a video is encrypted with DRM, it can only be played back on authorized devices with the necessary decryption key. This prevents unauthorized users from accessing and copying the video content. Encrypting your videos is a great way to protect them from being accessed by unauthorized individuals.

Use a watermark

Watermarking your videos is a great way to deter unauthorized individuals from using or sharing your videos. Video watermarking is the process of adding a watermark to a video to protect it from unauthorized use. The watermark can be a logo, a company name, or any other image or text. The watermark is usually added to the video during the encoding process, and it is typically embedded in the video in such a way that it is difficult to remove.

There are many reasons why a company might want to watermark its videos. Watermarks can deter copyright infringement since they show that the video is copyrighted material. They can also help to track down unauthorized copies of the video since the watermark can be used to identify the source. Watermarks can also be used to prevent tampering or modification of the video since any changes to the watermark will be immediately apparent.

Several different methods can be used to watermark a video. The most common way is to embed the watermark in the video itself. This can be done by adding the watermark to the video’s metadata or adding it to the video’s pixels. Another method is to add the watermark to the video’s audio track. This is usually done by adding a short, silent audio section to the beginning or end of the video, which contains the watermark.

Use access controls

Setting up access controls is a great way to ensure that only authorized individuals have access to your videos. There are many different ways to set up access controls, so be sure to choose the method that best meets your needs. For example, access can be limited to certain people at certain times, or access can be denied altogether to certain areas. Additionally, video footage can be password protected so that only authorized personnel can view it.

Keep your videos private

One of the best ways to protect your videos is to keep them private. If you do not want your videos to be seen by the general public, set them to private when uploading them to your secure hosting platform.

FAQs

Why is a Secure Video Streaming Platform Important?

A secure video streaming platform is important for many reasons. It helps protect user data from being accessed by unauthorized parties, ensures that only authorized users can access the video content, and helps prevent video content from being tampered with or altered. A secure video streaming platform also helps to ensure that video content is delivered in a timely and reliable manner.

What are the benefits of DRM in Video Streaming?

DRM can provide many benefits to content creators and distributors. It can help prevent piracy, ensure that only authorized users can view the content, and track how it is used. These benefits can help content providers improve the customer experience and better understand the content they provide.

What are the benefits of video streaming?

Video streaming has many benefits, including watching videos without having to download them first, watching videos on a variety of devices, and watching videos in real-time.

Vishal Sharma

My expertise focuses on DRM encryption, CDN technologies, and streamlining marketing campaigns to drive engagement and growth. At VdoCipher, I’ve significantly enhanced digital experiences and contributed to in-depth technical discussions in the eLearning, Media, and Security sectors, showcasing a commitment to innovation and excellence in the digital landscape.

The post Best Video Service for Hosting Streaming and Security of Video Assets appeared first on VdoCipher Blog.

According to Statista, by 2027, the revenue in the VOD segment is expected to have an annual growth rate (CAGR 2022-2027) of 10.72%, resulting in a projected market volume of US$157.90bn.

What is VOD or Video on Demand platform?

It’s not that VOD is a new era term; it has been around for many years, but it has only become widely available in recent years. This is attributed to the advancements in broadband technology. In the early days of VOD, users had to wait for the entire video to download before they could watch it. Depending on the file size and the user’s connection speed, this could take minutes or even hours. Now, with broadband speeds much faster than they used to be earlier, users can start watching a video immediately after selecting it. This has become possible through adaptive streaming, which allows the video to be played back at a quality matched to the user’s internet connection speed.

Due to advancements in network speed, bandwidth availability and video compression standards and accelerating user demand, video streaming over the Internet (Video On Demand) has quickly risen to become a mainstream reality application over the past two decades. The markets where once “traditional” (free-to-air, cable, satellite) television was dominating, i.e. linear audiovisual media services, nowadays see strong growth of various video-on-demand (VoD) services, i.e. nonlinear audiovisual media services, including both Paid-for VoD like Netflix/Amazon Prime and Advertised-financed VoD like YouTube.

Note: Linear audiovisual media services are Television broadcasts delivered by a media service provider at a scheduled time and watched simultaneously by viewers. On the other side, nonlinear audiovisual media services include users’ selected catalogue offered by the media service providers to watch at their convenience.

Types of VOD Streaming Services

There are three types of VOD Streaming Services, namely, by subscription system, also known as subscription video-on-demand (SVOD); by the per-watch system, or transactional video-on-demand (TVOD), and advertisement-based system, or commonly mentioned as ad-based video-on-demand (AVOD).

Subscription On Demand (SVOD) – For a recurring daily, weekly, or monthly rate., subscribers may have unlimited streaming to a licensed catalogue of content for the duration of their active subscription term. The subscription period may be as short as one month or as long as one year. SVOD is somewhat similar to traditional television packages. The users are free to consume any content they wish at the same monthly price. They also do not have any obligation to prolong the subscription. Netflix and Amazon Prime are some SVOD platforms.

Transactional video on demand (TVOD) – TVOD is just the reverse of SVOD, also known as the Pay-Per-View (PPV) model and offers two options in its pay-per-view scheme. Firstly, the audience can purchase the package to have permanent access to the content, known as Electronic Sell Through (EST). Secondly, the users can pay the fee and download the content for a limited time; download to Rent (DTR).

Advertising-based Video On Demand(AVOD) – AVOD is nearly free, but the users need to consume the advertisements as the cost of production fees and hosting. Businesses pay to have their ad played before a video is watched. This is a way for companies to generate revenue from advertising by reaching a large audience with their message and potentially generating leads or sales from viewers interested in what they have to offer. Examples are YouTube and Hulu.

In 2021, the Video Streaming (SVoD) segment in the Video-on-Demand market worldwide generated the highest number of users at a value of approximately 1.1 billion users. According to the Statista Digital Market Outlook estimates, the Video Downloads (EST) segment generated the least number of users at 705.9 million.

The need for security as VOD Streaming Services

Video streaming is currently ruling traditional multimedia through services like Netflix, Amazon Prime and Hulu, providing millions of users worldwide with paid subscriptions to watch VOD content. Also, we have seen a rise in the number of services illegally sharing premium video content on the web for free. This has given ground for the market of illegal downloads and content distribution regardless of ethical or legal involvements.

When people choose to watch pirated shows and movies rather than a VOD platform, the platform ultimately loses revenue, affecting the content creators and their production processes. According to Statista, the global online T.V. and movie industry expects to witness a 51.6 billion U.S. dollars loss due to video piracy in 2022. The same market sector suffered a revenue loss of nearly 37 billion U.S. dollars in 2018.

Video Piracy even leads to security threats. Pirated content may contain malware, trojans, and viruses. Here, piracy harms content creators and owners and risks the consumers benefitting from it. The various reasons contributing to video piracy are credentials sharing, using tools for content downloading, simulcasting, trial fraud and more.

Securing VOD platforms against piracy in the near future seems challenging owing to the widespread reach of pirated content and difficulty detecting video pirates. Despite this, using certain measures and adopting new technologies and strategies can discourage, prevent and minimize piracy.

Use of DRM encryption service for VOD platforms

Digital Rights Management (DRM) is used by content creators and distributors to restrict the way in which their content is used, transferred, and stored by users. DRM workflow begins with content encryption. When a user clicks play, the video player sends a key access request to the license server. The server determines whether the video player and device are authorized before giving a response containing a decryption key. After completing the authentication process, the player decrypts the video and starts video playback. This all happens instantaneously.

The main DRM technology systems used are Google Widevine and Apple Fairplay to support the most popular browsers.

Apple FairPlay – Apple’s FairPlay DRM system protects music and other content purchased from the iTunes Store. FairPlay combines digital rights management (DRM) and encryption to prevent unauthorized copying and playback of iTunes Store content. FairPlay is built into the iTunes software and is used by the iTunes Store to encode music, videos, and other content.

When you purchase music, movies, or other content from the iTunes Store, the content is encoded using FairPlay. This encoded content is played on authorized devices like your iPad, Apple Watch, Apple T.V. and personal computers. To play FairPlay-protected content on your iPod, you must first authorize your iPod with your iTunes Store account. Once your iPod is authorized, you can sync your FairPlay-protected content to it.

Google Widevine DRM – Google’s Widevine DRM is a leading platform for delivering protected premium video content at best possible quality to the most number of devices and browsers. It has two versions to secure video media: Widevine Modular and Classic.

• Widevine Classic – The earlier version of Widevine to support old Android versions (up to Android 5.1), supporting .wmv format.
• Widevine Modular – The latest current version of Widevine with support for MPEG-DASH, CMAF, HLS, and ABR video formats, including Common Encryption (CENC).

Other Security features apart from DRM used by VOD

Dynamic Watermarking – Similar to watermarking, viewer-based dynamic watermarks contain user information like user_id and I.P. When visible, it has been found to be a deterrent factor in video piracy. Such watermarks also act as a unique identifier for accessing users. They are also helpful in preventing screen capture or screen camera recording. Examples include visible string with text and numbers that keeps floating over the screen during Live sports telecast. VdoCipher provides a viewer-based dynamic visible form of a watermark.

Domain Restriction/Authentication – Many a time, VODs don’t want their videos to be played on other specific domain names. For the same, they need to restrict any incoming request to your videos from that domain. VOD Streaming Services providers usually do provide mechanisms to restrict single or multiple domains.

Offline Encrypted Downloads – There are needs when VODs need to provide a way to download videos. This often happens on mobile devices like Android having a low bandwidth supply. Thus to provide a continuous and bandwidth-saving experience to the user, offline downloads are a viable option. However, this also brings the risk of illegal and unauthorized distribution of the video content. To prevent this, Vdocipher uses Encryption and time-expiration techniques. You can specify the time duration of validity for which the offline download license would be available for playback. Beyond the duration, the license would expire, and the downloaded file would be no longer accessible.

Geo Restriction – Geo restriction is another kind of restriction for video security. These restrictions are used to restrict playback on a particular set of I.P.s or Geo locations. Geo restriction ensures that all requests coming from a defined set are blocked.

How can VOD prevent Screen Recording?

If you are a VOD platform user, you may have encountered a situation when you try taking a screenshot or screen recording, and all you get is a black screen. You may still be able to see captions but not the content. Here, the screen capture prevention mechanism depends on the DRM security level for various devices and machines.

Platforms like Hulu and Netflix employ multiple DRM systems because users access video content through the app and many different browsers and operating systems. VOD platforms use DRM to prevent content piracy. Without these restrictions, there are chances of some users creating copies of copyrighted content for unauthorized redistribution, selling or pirating through other platforms.

VdoCipher secure video DRM encryption is similar to that of Netflix and protects your premium content from online piracy. For screen capture, the web browser communicates with the video players with EME invoking DRM. When a screenshot command is passed, it’s overridden through DRM secure playback. It results in black recordings or screenshots. The capabilities of EME using HTML5 player invokes the underlying DRM encryption for secure video streaming.

How can a VOD platform implement Video DRM with ease?

Different video content is distributed over the OTT platforms, such as movies, T.V. series, anime, original content, etc. Distributing different audiovisual contents over VOD and other platforms is subject to copyright and related rights. The majority of OTT content is not at all encrypted. DRM enables content owners and creators to manage usage rights over their content. The usage rights are a set of privileges the consumers can practice on digital content. Examples include a copy permit, pay-per-view, a one-month rental, etc. Like VOD, e-learning platforms require their content to be distributed only among the authorized consumer. This is easily possible with a DRM encryption layer provided by DRM platforms like VdoCipher for secure video hosting.

VdoCipher offers Hollywood Grade DRM Encrypted video streaming and a secure hosting platform to protect premium video content for OTT and VOD platforms, Elearning platforms and more. VdoCipher also provides a whole set of features like,

• Illegal Download Prevention and Screen Capture Blocking through multi-DRM support.
• IP and Geo-based whitelisting and blacklisting with Widevine DRM
• AWS Infrastructure for scalability and the best uptime
• CDN for fast and across the globe delivery
• Backend Licensing & Authentication
• Multiple Quality Bitrates
• Analytics & Usage Reports
• CMS Plugins for WordPress etc
• API and SDKs

FAQs

Who launched the first Video on Demand service?

Kingston Communications, in 1998, became the first UK company to launch a fully commercial VOD Streaming Services and integrate broadcast TV and Internet access via a single set-top box using IP delivery over ADSL.

What is ADSL (Asymmetric Digital Subscriber Line)?

It is a digital subscriber line technology for fast data transmission on existing copper wire telephone lines to homes and businesses at a high bandwidth. Unlike regular dial-up copper telephone line service, ADSL provides continuously available, always-on broadband connections. ADSL is asymmetric as it uses most channels to transmit downstream to the user and only a tiny part for uploading information from the user.

What are the benefits of using VOD Streaming Services?

VOD Streaming Services offer a convenient way to watch videos on demand. They also provide a variety of content that can be accessed from a variety of devices.

What are the benefits of SVOD?

SVOD services offer a convenient way to watch your favourite shows and movies without buying or renting individual titles. They also often include a wide variety of content, from classic films and T.V. shows to new releases and original programming.

Vishal Sharma

My expertise focuses on DRM encryption, CDN technologies, and streamlining marketing campaigns to drive engagement and growth. At VdoCipher, I’ve significantly enhanced digital experiences and contributed to in-depth technical discussions in the eLearning, Media, and Security sectors, showcasing a commitment to innovation and excellence in the digital landscape.

The post VOD Streaming Services Provider with secure Video on Demand Solutions appeared first on VdoCipher Blog.