CDN distributes the content over its various servers across the globe. The media file remains cached or temporarily stored on that CDN for other user requests in the same geographical region. The next time when a user requests the same content, the video file is served from the CDN, minimizing buffering, latency, and overwhelmed request burdens on the origin server. CDNs have freed host origins from the burden of distributing every content to the visitor from the website. The content is uninterruptedly served via CDN even when the servers go down, or the network is congested.

What is Video CDN or Video Content Delivery Network?

The streaming and delivery of a video stream require a considerable amount of resource utilization. This is attributed to video quality, video resolution, and higher bitrates of video streams, requiring more information to reach the users. Owing to the high performance and speed of distributing content without disruption to end-users, most websites now serve video content through CDNs. A video CDN is specially designed to support the smooth delivery of VOD platform and OTT platform content. For example, Netflix, YouTube, Disney+, Amazon Prime, Dailymotion, they all use CDN. Most CDNs cache web content like web pages, CSS style sheets, images alongside video content.

Some video CDNs are built exclusively for video streaming. One such example is Open Connect, Netflix’s own distributed network. Content Delivery Networks or geographically distributed servers sit between the origin servers and the video players or clients to deliver a smooth viewing experience. In simple terms Video CDN can be considered as on demand distribution of a video file from nearby distribution centers which stores a copy for fastest delivery.

Understanding Video CDN terminologies through Analogies

Let’s understand some key aspects of a Video CDN and liken them to everyday situations:

• Global Distribution Network – Like a Chain of Grocery Stores: Think of the internet as a large city and your VOD website as a central warehouse that distributes goods (video content). A CDN is like having multiple grocery stores (CDN servers) spread throughout the city (the world). When a customer (user) needs groceries (video content), they go to the nearest store (CDN server) rather than the central warehouse, reducing travel time and ensuring faster service​.
• Caching – Library Book Reserves: Caching on a CDN is akin to how libraries work with popular books. Imagine a book that’s frequently checked out. Instead of ordering it from a central library every time, local branches keep copies on hand. Similarly, CDNs store copies of popular web content on local servers. When someone requests this content, it’s quickly delivered from the nearest server, rather than fetching it from the main server every time​.
• Dynamic Content Delivery – Personalized Shopping Experience: Delivering dynamic content through a CDN is like a personalized shopping experience. Imagine walking into a store where the sales staff knows your preferences and quickly brings you items that suit your taste. CDNs do something similar for dynamic web content (like user-specific data or live updates), optimizing the route and maintaining secure connections to deliver this personalized content efficiently​.
• Edge Computing – Local Decision Making: Modern CDNs are capable of edge computing, which is similar to having local managers in stores making decisions on the spot, rather than waiting for instructions from the central headquarters. This local decision-making speeds up the process and tailors the service to the immediate needs of the customers (users).

In essence, a CDN like Amazon CloudFront operates like a well-oiled, distributed network of resources, ensuring efficient, secure, and personalized delivery of web content to users around the globe, much like a network of local stores providing goods quickly, securely, and as per the local demands.

Why use Video CDN Streaming?

Let’s say someone made a video and uploaded it on a website or social video platform. The video became a sensation, and viewers from across the globe are requesting playback simultaneously. Or say a website hosting videos has high traffic and experiences surges at times. What will happen to the origin server when thousands of requests hit the website? Obviously, at some point, the server will struggle to cater to the bulk requests made at the same time. Some viewers may want to play the start of the video, while some may play the latter video segments.

Not only the origin server has the complete video file will get clogged up, but also the time it will take to cater to global demand will increase heavily. This is because of the difference in distance the origin and request. Although data travels at speed of time but such bulk requests from far away distance will start creating buffering zones. Some packets of video file get sent and there is a wait, and then the next one gets received. This latency is what the end user making a playback request will feel.

The end-user will face several playback problems like video buffering, latency, website crashing, poor video quality, etc. When video streaming platforms merge with CDNs, the video content gets delivered in an uninterrupted and smooth manner.

Benefits of CDN in Video Streaming

Minimizes Latency and Buffering time

Buffering time and latency are directly related to how close the video content is to the viewer. CDN improves the performance by delivering content from the nearest server irrespective of device, location, or network usage. As a result, the video renders quickly, reducing any delays and ensuring the user remains engaged.

Reduces load on the origin server

Serving content from the CDN servers reduces the origin server being overwhelmed with stream requests. In addition, CDNs act as load balancers and prevent traffic congestion by alternating the request flow from origin servers to CDN servers.

Website Security

Denial-of-service attacks (DDoS) and web-based attacks are becoming very common. It becomes challenging to distinguish bad traffic from genuine traffic to prevent attacks on websites and web applications. Advanced Content delivery networks mitigate a wide range of attacks, including DDoS, without affecting the delivery and content availability. CDNs act as virtual fencing guards outside the core network infrastructure.

Reduces Bandwidth costs

Deploying Video CDN reduces the website operating cost as most of the content is cached and served via CDN. The origin server does not have to serve the content again and again. Higher the data transfer, the higher the video bandwidth consumption and cost. Because the CDN works in front of the origin server, less content is transferred from the origin server, reducing bandwidth cost.

Video CDN Technology and object caching process

When a user requests a stream, the video is not delivered to the user’s device as a continuous file. The stream is, in fact, broken up into many smaller segments and further into bits. These bits get transferred from an online server, collected as segments, and then the user’s video player puts the loaded segment in the correct order.

This happens at the front end where the playback is requested, but as we already discussed, the online server here needs to be a CDN located nearest to the user.

Similar to playback, when a stream gets uploaded to a cloud CDN, each Video file gets uploaded in a stream on bits. These bits get distributed and cached by the CDN servers in strategically chosen locations across the globe. When a user makes a streaming request, the CDN caches the video segments as soon as they arrive from the origin server. Next time for the same stream request, the CDN serves those segments from the cache. This is faster as the media files are cached close to the clients and mitigate data packet losses.

Some CDNs start making copies of the video file as soon as it gets uploaded on the network, and others wait for a request from the nearest location and then make a copy. Also, these locations are Internet exchange points (IXPs) which are primary locations where different Internet service providers connect in order to provide each other access to traffic originating on their different networks. Through these high-speed connections and highly interconnected locations, a Video CDN provider is able to reduce time and cost with high-speed data delivery.

Role of AI in Enhancing Video CDN

The role of AI and Machine Learning (ML) in enhancing Video Content Delivery Networks (CDNs) is significant. AI and ML, two closely related technologies, are playing pivotal roles in improving CDN performance and efficiency. CDNs, which cache data in strategically placed data centers globally, utilize AI and ML to make intelligent routing decisions for content delivery, thereby improving server response times. These technologies enable network operators to identify traffic patterns and respond proactively to traffic demands, ensuring improved content performance. ML algorithms, trained on network data, can effectively make real-time routing decisions, reducing the occurrence of issues like HTTP errors or cache miss rates. This approach helps in managing increasingly complex networks effectively, enhancing user experiences, and unlocking new revenue streams. AI and ML-backed CDNs promise better performance at a more affordable cost, leading to excitement among industry leaders about their potential to deliver superior network performance and content delivery.

Impact of using a CDN vs not

The impact of using a Content Delivery Network (CDN) on website performance can be significant, as demonstrated by various metrics from real-world tests:

WEB

• GTmetrix Tool Analysis: A website’s performance rating improved from a B (85%) to an A (100%) after implementing a CDN. The Largest Contentful Paint (LCP), which measures the time taken for the largest content element on the page to load, improved from 1.6 seconds to 0.381 seconds, making it at least four times faster.
• WebPageTest Tool Results: Testing from three different locations (Virginia, London, and Singapore) showed improvements in First Contentful Paint (FCP) and Largest Contentful Paint (LCP) across all locations. For instance, in London, the FCP improved by five times (from 1.585 seconds to 0.390 seconds) and LCP by three times (from 2.585 seconds to 0.751 seconds)​.
• UPTrends CDN Performance Check: This test focused on the total time to load a page before and after using a CDN from multiple global cities. The results showed dramatic improvements. For example, in New York, the loading time decreased from 386 milliseconds to 60 milliseconds, and in Toronto, it went from 590 milliseconds to 11 milliseconds. These results indicate significantly faster loading times globally with the use of a CDN​.

Video

• LiteBreeze Case Study: By moving video storage to cloud storage and delivering video using a CDN, significant improvements were observed. These included enhanced streaming performance, increased storage capability, and reduced load on the application server. Additionally, by channeling uploads through the CDN and moving heavy tasks to background workers for asynchronous execution, both the speed and user experience were improved. The ability to handle higher traffic volumes was also enhanced by scaling horizontally.
• Study on Live Video Streaming: Research on live video streaming quality of service (QoS) suggests that high bandwidth is crucial for maintaining QoS. CDNs, by being positioned closer to the user area, reduce access time compared to scenarios without CDN usage. The study also compared popular live streaming formats like HLS (HTTP Live Streaming) and RTMP (Real Time Messaging Protocol) with and without CDN. It concluded that live video streaming with CDN exhibited better performance than without CDN.
• Disney Streaming Metrics: Disney Streaming emphasizes limited rebuffering, quick video start times, minimal playback failures, and consistent high-bit-rate experiences. Their approach involves using a range of metrics to track and improve CDN performance. These metrics help in assessing the reliability and consistency of CDN services across different geographic regions.

These statistics and case studies highlight the considerable benefits of using a CDN in enhancing website performance, especially in terms of loading times, which is crucial for user experience and SEO rankings.

Netflix Video CDN case study

The Netflix CDN (Content Delivery Network) and cloud architecture case study provides a comprehensive view of how the company has leveraged cloud services and developed its own CDN system to optimize content delivery globally. Here’s an updated overview:

• Migration to AWS: In early 2016, Netflix completed its migration to AWS (Amazon Web Services), marking a significant transition from relying on private servers to using cloud storage and computing. This shift was a clear indicator of the growing importance and reliance on cloud services for large-scale digital enterprises​.
• Microserver Infrastructure: Netflix’s infrastructure is divided into multiple microservers. Each of these servers has a relatively lower capacity and is dedicated to managing a single aspect of the service. This setup allows for the independent operation of each service component, contributing to the robustness and efficiency of the overall system​.
• Development of Netlix’s own OpenConnect CDN: As Netflix’s traffic and volume grew, third-party CDN providers couldn’t keep up with the demand. In response, Netflix designed its own CDN called OpenConnect. This system involves installing Netflix’s CDN appliances in data centers of local ISPs. OpenConnect uses algorithms to calculate local content popularity and intelligently distribute content, thereby maximizing offload efficiency and reducing upstream demand. This approach has significantly reduced buffer times for viewers and improved overall streaming quality.

This case study showcases Netflix’s strategic approach to technology infrastructure, emphasizing the importance of cloud services and the development of a proprietary CDN to maintain its position as a leading content provider on a global scale.

Live Streaming on Video CDN

In live streaming, video, audio or other media data gets streamed over the internet in real-time. The content in live streaming works without first being recorded and stored. There are five steps involved in live stream content creation and consumption by the end-user. The steps are video capture, segmentation, compression and encoding, content distribution and CDN caching, decoding and playback.

In live streaming, CDN caches the video segments as they get created in real-time. These segments get uploaded and are saved as copy of the original live stream. This copy will get further copied to various CDN servers located across the world. Thereafter, the video stream gets served from the CDN cache, not the origin server. But is there a waiting time between the live stream being cached and its delivery? If CDN efficiently caches each video segment, it becomes closer to being live rather than streamed directly from the origin server. Being closer to the user, serving CDN from live stream cuts down the round-trip time (RTT) to and fro the origin server. Also, CDN reduces latency, buffering and origin server overloading.

Also, if there is a disruption of user’s local network and the stream gets stuck, the user can resume quickly from nearest CDN server.

Best Video CDN for Video Hosting

Akamai

Akamai Video CDN is the name given to the set of CDN products released by Akamai Technologies, which combine a group of CDN servers and CDN servers that can deliver video and media. Originally launched in the United States and Canada in the 1990s, the CDN products became available in other regions during the 2000s. Akamai was one of the oldest CDN providers of the market, with over 250K servers in 135 countries.

Akamai Adaptive Media Delivery offers a consistent, high-quality viewing experience and is optimized for Adaptive Bitrate (ABR) Streaming. Built on Akamai’s Intelligent Edge Platform, the solution delivers HTTP-based live and on-demand streaming media. Akamai Adaptive Media Delivery supports HLS, HDS, MSS, MPEG-DASH and CMAF music and video formats. The other Akamai media solutions include Media Services Live, NetStorage and Cloud Wrapper.

VdoCipher Video CDN

With AWS-powered servers, Video DRM  & CloudFront CDN infrastructure Vdocipher ensures video piracy protection with smooth video playback across 6 continents. Such an infrastructure can securely deliver your video content with reduced latency & high transfer speed via 275+ global points of presence (PoPs). This makes VdoCipher one of the best Secure Video CDN providers.

You can upload your video content and reuse the CDN-based encrypted version of your video through many modes. Even integrations are supported by a web interface as well as via API for technical and bulk usage. Also, your processed videos will automatically have adaptive bitrate streaming for different bandwidth support.

Note: DRM encryption for Videos is currently the best available technology to safeguard your videos from piracy. This technology is encouraged by both Apple & Google.

CloudFront

Amazon CloudFront is a Content Delivery Network managed by Amazon Web Services. The Amazon CloudFront offers multiple offers for media streaming, both live events and pre-recorded media files. For on-demand streaming, one can use multi-bitrate adaptive streaming in HDS, HLS, MPEG-DASH formats.

CloudFront is easy to use for video production with AWS Media Services like AWS Elemental MediaConvert and AWS Elemental MediaPackage. For Live streaming, CloudFront is optimized to handle high request volumes with ultra-low latency streams. AWS CloudFront uses a low latency origin server, AWS Elemental MediaStore, for live streaming. AWS Elemental MediaLive and AWS Elemental MediaConnect for video encoding and transcoding.

Cloudflare

Cloudflare CDN delivers high-quality video content across the globe with shorter video startup times and reduced buffering. Cloudflare’s CDN spans over 100 countries covering over 250 cities. For videos, Cloudfare offers performance and security services with SSL / TLS 1.3 Encryption, Cache Configuration, high-quality HTTP streaming, Live broadcast using Stream Player or any HLS/DASH player such as Shaka player. Other key features include Bandwidth Alliance partnerships to lower or eliminate data egress costs, Adaptive Bitrate (ABR) encoded video support, Integrated WAF and rate-limiting.

Tata Communications – Bitgravity

In 2011, Tata Communications acquired US-based Content Delivery Network provider, BitGravity. The acquisition of BitGravity, the first CDN to offer video on demand and live streams on the internet, enhanced Tata Communications global CDN offering. In 2008, Tata Communications invested $11.5 million in BitGravity and bagged clients like NDTV, Quick Heal and more. Tata Communications CDN supports Content Ingestion, Adaptive Bitrate, Video Transcoding, Transmuxing and video content distribution. Their Video CDN service delivers high-quality videos with fast start-up and reduced buffering across multiple devices.

Azure-Akamai

In 2019, Akamai integrated Akamai’s content delivery network (CDN) capabilities with Microsoft Azure Media Services and Blob Storage. For media organizations, the integration makes cloud-based video processing to playback easy and cost-effective. Through Azure Media Services, Akamai enhances the delivery of on-demand and live streaming with lower latencies and more media workflow integration choices. Microsoft Azure, Azure Media Services and Azure Storage with Akamai’s Edge mitigate the cost and maximize performance for content providers.

Verizon CDN (Edgecast)

Following the acquisition of Yahoo!/Verizon Media by Apollo Global, Verizon’s serverless and Content Delivery Network (CDN) services, has been rebranded as Edgecast. Edgecast offers CDN, streaming delivery services, Edge computing and serverless computing.

Coming to Verizon Web Acceleration, the content delivery network (CDN) offers high-quality performance for web and mobile apps. Using advanced caching techniques and over 165 PoPs, Verizon CDN reduces latency and maximizes web speed. Having stringent security and massive capacity, Verizon’s CDN solution is ideal for high traffic applications. It includes E-commerce, video stream optimization, live video streaming, online banking and more. Further, the intelligent load balancing and compression speed up secure content delivery even in the remotest locations.

Limelight Networks CDN

Arizona-based CDN provider Limelight Networks offers fast and secure delivery of video streams and other digital content. Limelight has nearly 135 global POPs and direct connections to 1000+ ISPs. Its on-demand and live video delivery services with advanced video delivery serve video at high-quality with the lowest buffer. Limelight cloud-based, end-to-end workflow includes automatic transcoding and transmuxing at multiple formats. Limelight’s online video platform is fully integrated with CDN. It lets you efficiently manage and serve video content without the need for custom coding or separate CDN integration. Limelight’s clients include FOX, Marvel, BBC, Nintendo and more.

Fastly

Edge cloud platform Fastly comes with real-time observability, programmatic control, streamlined workflows, built-in security and more. Fastly CDN is improving the user experience with decreased web and application load time. Fastly’s Streaming Media Delivery offers broadcast-quality VOD and live experience on any device with 145+ Tbps capacity.

Fastly supports all major HTTP video streaming formats with easy API integrations. Fastly’s modern CDN caches and rapidly delivers long-tail, on-demand videos. Fastly’s Origin Connect offers dedicated bandwidth for large spikes in live streaming videos. Latency gets reduced by sending traffic across secure private paths instead of over public internet. Other key features include Time to Live (TTL) controls, Edge logic and advanced content delivery control, Real-time log streaming, Always-on DDoS mitigation, Content compression and more.

Telco CDN

The exponential growth in Over-the-Top (OTT) streaming services has opened ways for mobile operators and communications service providers (CSPs) to gain revenues and subscribers. To do so, telecommunications service providers (TSPs) have started to launch their own CDNs. As they own the network over which content gets transferred, Telco CDNs have advantages over traditional CDNs. The data reaches the end-user more securely and quickly due to being cached deep in the providers’ network. Providers also get better control over their resources and cost advantage by having their own CDN. In India, Reliance Jio and Airtel have their own CDNs. Jio and Cisco have partnered for mobile CDN integration while Airtel is leveraging Limelight Networks CDN. Content providers with packages on quality of service (QoS) will emerge as the winner.

FAQs

How do e-Learning platforms benefit from Video CDN?

Online courses are full of static content like images, audio and video clips. Caching via CDN serves the purpose to serve online learning platforms faster and securely to learners from different locations. Other benefits include enhanced user experience, fast loading time, content availability even at excessive traffic or server outages. Deploying CDN also addresses data security and privacy concerns.

Do VOD, OTT and other media platforms use Video CDN?

For them using Video CDN is a must otherwise the latency will become too long and will also start blocking their main server. This also satisfies their purpose of serving a smooth user experience, fast loading time and video content availability even at aggressive traffic. Most OTT platform and other VOD platforms use secure video hosting services like VdoCipher to protect their original content from piracy as it is their most important data asset.

What is meant by Cache Miss and Cache Hit?

A cache miss is an instance when something gets searched up in the cache, and the data isn’t found. This happens when a request is made to the CDN for the first time. In case of a cache hit, the cache successfully serves the content or request.

What does Time-to-Live (TTL) refer to in respect to Content Delivery Network?

Time-to-Live refers to how long a cached content is served from the CDN edge server before a new copy gets fetched from the origin server. In other words, TTL controls the refresh rate of the cache copies stored on the CDN.

Does CDN affect a website’s SEO?

CDNs affect the SEO of a page and significantly improve the search ranking. CDN provides faster load time, image and session optimization, reduced latency, caching algorithms, and canonical headers to boost SEO.

References:

• What is a CDN? – Content Delivery Network Explained – AWS – link
• The State of CDNs Today and What AI‐Assisted CDN Means for the Future – link
• AWS Innovator: Netflix | Case Studies, Videos and Customer Stories – link
• How the Cloud and CDN Architecture Works for Netflix – link

Vishal Sharma

My expertise focuses on DRM encryption, CDN technologies, and streamlining marketing campaigns to drive engagement and growth. At VdoCipher, I’ve significantly enhanced digital experiences and contributed to in-depth technical discussions in the eLearning, Media, and Security sectors, showcasing a commitment to innovation and excellence in the digital landscape.

The post Best Video CDN With Technology, Hosting, Streaming & Caching Explained! appeared first on VdoCipher Blog.

Video load speed and website performance

Video load speed is a crucial factor in the performance of your website for several reasons. Users have a number of options at their fingertips and they won’t wait on your site when the video is still loading. Here’s why it matters, explained in a simple way:

User Experience (UX) – People hate waiting. When a video on your website takes too long to load, it can frustrate users. Users tend to lose interest and leave your site. Anything such as slow-loading videos negatively impacts the user’s experience on your site.

Engagement and Conversion – The longer your video takes to load, the less likely users are to watch it. Fast-loading videos keep users engaged and improve the chances of them staying on your site longer. They may explore other pages, and potentially convert into customers or subscribers.

SEO Impact – Search engines, like Google, pay key attention to site performance, including video load speed. Websites, where videos load faster, are more likely to rank higher on Search Engine Results Pages (SERPs). This can lead to more organic traffic, and improve the website’s visibility and popularity.

Mobile Friendliness – The majority of people use their mobile devices to browse the internet. Videos must load quickly for mobile users on slower connections or with data limits. If your video takes too long to load on a mobile device, you could lose a significant portion of your potential audience.

Bandwidth and Hosting Costs – Videos optimized for quick loading often use less data, reducing the strain on your web server. This can save you money on hosting costs, preventing your website from crashing during periods of peak traffic surge.

Remember, the internet is a fast-paced environment. Users have countless options at their fingertips, and they won’t wait around for slow-loading content. Prioritize optimizing your video load speed to create a smoother, more enjoyable website experience that can boost your ranking, engagement, and conversions.

Key metrics to understand video performance on website

Understanding video performance on your website is crucial to creating a seamless user
experience and improving your site’s effectiveness. Here are some key metrics you should pay attention to:

Buffering Time – The time it takes for a video to start playing after a user hits the play button. The shorter the buffering time, the better the user experience. If the buffering time is long, users may abandon the video or even leave your site entirely.

Resolution – The number of distinct pixels in each dimension that can be displayed. For instance, a 1080p video has a resolution of 1920×1080 pixels. Higher resolution means better video quality but also a larger file size.

Frame rate – The frequency at which consecutive images called frames appear on a display, measured in frames per second (fps). A higher frame rate can produce smoother motion but increases the file size.

Startup Time – Similar to buffering time, startup time refers to how long it takes for a video to start playing when a user lands on the page. The startup time considers the total loading time, including the initial page load.

Playback Failures – If a video fails to start playing, it’s a playback failure. This is a key metric, as any failures can significantly impact user experience and could result in losing potential customers.

Rebuffering Ratio – This metric shows how often a video stops to buffer while it’s playing. This can be extremely frustrating for users, so the lower the rebuffering ratio, the better.

Bitrate – Bitrate measures the amount of data processed per unit of time. A higher bitrate generally means better video quality but also requires faster internet speed. It’s important to find a balance to cater to users with varying connection speeds.

Completion Rate – This metric tracks how many users watch a video to the end. If your completion rate is low, it might indicate issues with video load speed or quality, or that the content itself isn’t engaging.

Time Watched – This measures the total amount of time users spend watching a video. More time watched generally means more engagement, but it can also be influenced by video load speed and quality.

Error Rate – This refers to the number of times users experience errors while trying to watch your videos. High error rates can indicate issues with video load speed, server issues, or problems with the video file itself.

Understanding and monitoring these key metrics can help you identify and troubleshoot issues with your video load speed and overall video performance, enhancing the user experience and the effectiveness of your website.

How to optimize video files for your website

Understanding Video Formats: MP4, WebM, and Others

Video formats are important for video optimization. Widely used MP4 has compatibility with many platforms and devices, providing a balance between file size and quality. WebM is an open-source format that provides high-quality video at lower bitrates, ideal for web use. Other formats like AVI, MOV, and MKV have their pros and cons, and the choice depends on the specific requirements.

MP4 – This is a popular and widely-supported format to deliver good quality video and audio. It’s compatible with almost all devices and browsers, making it a popular choice for websites. For example, a short product demo video on your site would work well as an MP4.

WebM – Developed by Google, WebM is an open-source format optimized for web use. It’s especially good for streaming videos and is supported by many modern browsers. A WebM format might be better for a live webinar on your site.

AVI, MOV, WMV, FLV, and Others – These are less commonly used today for web videos, as they may not be supported by all devices or browsers and could be larger file sizes. They’re often used for specific applications or software.

Video Compression to Reduce File Size

Video compression is about reducing file size without significantly compromising video quality. Choosing a lower bitrate or using a more efficient codec significantly reduces file size without any noticeable effect on the viewing experience.

Imagine you have a high-quality product demo video for your website. While it looks great, its large file size might cause slow loading times. With video compression, you could reduce the file size, and improve load times, without losing much quality.

This can be achieved using various tools and software that adjust aspects like bitrate, frame rate, and resolution. Remember, over-compression can lead to video quality degradation.

Selecting the Right Video Resolution

Choosing the right resolution is a balancing act between quality and file size. For the web, 720p or 1080p is often sufficient. High-resolution videos (4K or above) may not significantly improve user experience but could slow down the website due to their large file sizes.

Video resolution refers to the number of distinct pixels displayed on the screen. The higher the resolution (for example, 1080p or 4K), the clearer the video. However, higher resolutions also mean larger file sizes and slower load times.

The key is to balance resolution and load speed. If most of your users have high-speed internet connections, a higher-resolution video may work fine. But if they’re browsing on mobile devices or slower connections, a lower resolution like 480p might be a better choice.

The Role of Frame Rate in Video Loading Speed

Higher frame rates result in smoother videos but at the cost of larger file sizes and potentially slower load times. For most web videos, a frame rate of 24-30 fps is adequate.

Frame rate refers to the number of frames displayed per second (fps) in a video. A higher frame rate (like 60 fps) can make a video appear smoother. However, just like with resolution, a higher frame rate also means a larger file size and slower load times.

For most web videos, a frame rate of 24-30 fps is sufficient. An exception might be if you’re displaying high-action content, like a sports video, where a higher frame rate could improve the viewing experience.

CDN Importance in making video load faster on website

Content Delivery Network (CDN) is a geographically distributed server network that delivers content based on users’ geographic location. Using a CDN can significantly improve video load speed and reduce latency, especially for global audiences.

A CDN stores copies of your website’s content, including videos. Whenever a user visits your site, the CDN delivers the content from the server closest to them.

Imagine your website’s main server is in Virginia and a user from London accesses your site. A CDN would deliver the video from a server in or near London. This decreases load times and improves the viewing experience, especially for users far from your main server.

Optimizing your video files by understanding formats, compressing files, selecting the right resolution and frame rate, and using a CDN, can drastically improve video load speed, creating a smoother, more enjoyable experience for your website’s visitors.

Here are the ways in which a CDN can impact video load speed

Reduced Latency – Time taken for the video data to travel from the server to the user’s device. By using a CDN, latency is reduced as the data travels a shorter distance. This results in faster video load times and less buffering.

Handling Traffic Spikes – There are times when your website generates huge traffic. With a CDN, the increased traffic gets distributed across multiple servers. This prevents any one server from becoming overloaded. This further ensures that all users can load the video quickly, no matter how many people are watching.

Improved Reliability – With a CDN, your video is stored on multiple servers. If one server goes down or experiences issues, the CDN automatically routes the video data from another server. This redundancy means that users can always load the video quickly and without interruptions.

Efficient Delivery of High-Quality Video – CDNs are efficient at delivering large, high-quality video files. They can adjust to the user’s internet speed. They deliver a lower-quality video when the user’s connection is slow and vice-versa. This ensures quick load times while maintaining the best possible video quality.

Overall, using a CDN can dramatically improve the speed at which videos load on your website, enhancing the user experience and ensuring smooth playback even in times of high traffic or network instability.

Adaptive Streaming and Responsive Video Players

Adaptive streaming, also known as adaptive bitrate streaming, is a technique that adjusts the quality of a video in real-time according to network conditions and CPU usage. This delivers an optimal buffering-free optimal viewing experience.

Imagine you’re trying to watch a video on a train with unstable internet. Adaptive streaming would initially load the video in lower quality to ensure it starts playing quickly. As your internet connection improves, it would automatically increase the video quality for a better viewing experience.

Benefits of HTML5 Video Players

HTML5 video players are now the standard for most websites. They offer a number of benefits:

Compatibility – Nearly all modern browsers and devices support HTML5 video players. This means that visitors to your website can watch videos whether they’re on a desktop, laptop, tablet, or smartphone.

No Need for Plugins –  Unlike Flash players, HTML5 video players don’t require users to install additional plugins to play videos. This ensures a smooth, seamless viewing experience.

Adaptive Streaming –  HTML5 video players support adaptive streaming. As mentioned in the above section, ABR streaming allows the video quality to adjust in real-time based on the viewer’s network conditions.

Implementing Media Source Extensions (MSE)

Media Source Extensions (MSE) is a technology that allows browsers to play streaming media like videos with JavaScript. It is a crucial part of making adaptive streaming possible in HTML5 video players.

By implementing MSE, you can enable the video player on your website to change video quality on the fly without requiring the video to reload or interrupt the playback. This enhances the viewer’s experience as the video can adapt to their network conditions and device capabilities in real-time.

Moreover, adaptive streaming and responsive video players like those built with HTML5 can significantly enhance the viewer experience on your website, providing smooth, high-quality video playback regardless of the viewer’s device or network conditions. Implementing technologies like Media Source Extensions can further optimize this experience, allowing for real-time adaptation to changing conditions.

Lazy loading to speed up videos on website

In Lazy loading, the content is loaded only when needed or when it’s about to enter the viewport. This significantly improves initial page load speed and reduces server load. It is somewhat similar to reading a book. You only open a new page when you’re ready to read it.

Similarly, for videos, instead of loading the whole video at once, it only loads the parts you’re going to watch first. Lazy loading makes videos load faster on websites as the server has to only send a small piece of the video to your device. This is like only having to carry one page of a book at a time, instead of the whole book.

How does Lazy Loading impact SERP ranking?

When your website loads faster, it gives a better user experience. People don’t like waiting for slow sites. Google and other search engines notice this. They prefer fast, user-friendly sites. So, if your website uses lazy loading for videos and loads faster, it could rank higher in search results.

The lazy loading needs to be implemented correctly. This ensures search engines are able to see the content properly, which could otherwise negatively affect your ranking. So it’s important to ensure that search engines can see the lazy loaded content.

Advanced Techniques for Speeding Up Video Load Times

Server-side Rendering (SSR) for Video

Server-side Rendering (SSR) is a powerful technique to speed up video load times. Unlike traditional methods, SSR renders the video on the server first, not on your device. This means when you click to play, the video starts faster because much of the heavy lifting was already done. The result? Fewer frustrating load times and better user experience.

HTTP/2 and Video Streaming

HTTP/2 is the new generation of HTTP, the protocol we use to send data over the web. It comes with benefits that make video streaming faster and smoother.

Allows multiplexing – it can send many data streams at once instead of one by one. This means more video data can reach your device in the same amount of time.

Employs header compression – It reduces the size of the “headers” (the information about the data being sent), making the overall data package smaller and faster to load.

Implementing HTTP/2 on your server can seem complex. Most modern servers and content delivery networks (CDNs) already support it. Usually, it’s as simple as updating your server’s configuration settings.

HTTP/3 (QUIC) for Better Video Performance

HTTP/3, also known as QUIC, is the newest update to the HTTP protocol, designed to make web data transfer even faster. This upgrade can significantly improve video load times.

HTTP/3’s secret weapon is its ability to reduce latency – the time it takes for data to travel from the server to your device. It does this by establishing connections more quickly and maintaining them better when network conditions change.

So if you’ve ever had a video buffer because someone else started using the same Wi-Fi, HTTP/3 could help prevent that. Just like HTTP/2, implementing HTTP/3 can often be done by adjusting your server’s settings, provided your server supports it.

VdoCipher Video Hosting to make videos load faster on website

Video CDN – With AWS-powered servers and CloudFront CDN across 6 continents, VdoCipher offers Hollywood Grade Multi-DRM video protection. Your video content is securely delivered with reduced latency and high transfer speed. With 275+ global points of presence (PoPs), VdoCipher offers the best-in-class secure video CDN service.

Cloud video encoding – Video hosting platforms like VdoCipher offer automatic video encoding whenever you upload videos to the platform. The raw video files are encoded into relevant sizes and formats. You have to just upload the video on VdoCipher and we will take care of codes, encoding, etc

Adaptive Bitrate Streaming – With ABR, your video player automatically detects the fluctuation in the internet speed and automatically switches to the optimal video bitrate. This ensures seamless video playback without buffering.

VdoCipher HTML5 video player provides Adaptive Bitrate Streaming to all users. When videos are uploaded on our Dashboard, different bitrate video qualities are created. Hence, regardless of the internet connectivity, videos are uninterruptedly delivered to the users.

Apart from these features, VdoCipher offers Video DRM encryption, Dynamic Watermarking, Custom HTML5 Video Player, easy video embedding, seamless integration via WordPress, Moodle, API and iframe, Geo-restrictions, and much more.

FAQs

Is the video player I’m using affecting video loading times?

Yes, the video player significantly impacts loading times. Make sure your video player is lightweight and optimized for performance. Commonly used HTML5 video players offer good compatibility and performance across different browsers and device.

Can I use a video hosting service to improve video load times?

Yes, a video hosting service like VdoCipher provides faster load times as they have the infrastructure to deliver videos efficiently to a large number of users. They also often provide additional features such as video compression and adaptive bitrate streaming.

Are there any tools to help me analyze and improve my video load times?

Tools like Google PageSpeed Insights, GTmetrix, and Pingdom help analyze your website’s performance and provide recommendations for improvements.

What is adaptive bitrate streaming and how can it help?

Adaptive bitrate streaming works by detecting a viewer’s bandwidth and CPU capacity in real-time. Accordingly, it adjusts the quality of the video stream. This ensures smoother, faster video playback in times of low internet connectivity.

Jyoti

Jyoti began her career as a software engineer in HCL with UNHCR as a client. She started evolving her technical and documentation writing skills to become a full-time Content Marketer at VdoCipher.

The post How to Make Videos Load Faster on Website appeared first on VdoCipher Blog.

Siddhant Jain

CEO, VdoCipher. Writes about video tech, ed tech and media tech.

www.vdocipher.com/

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