It’s a dynamic playground where popular platforms like Netflix, Disney+, and HBO Max compete for your screen time, while social media giants like YouTube, Facebook Live, and Twitch keep us endlessly entertained. Meanwhile, E-Learning pioneers like Coursera, Udemy, and Khan Academy are schooling millions with their engaging video lessons.

For viewers, it’s all about finding the perfect mix of entertainment and education. For businesses, it’s about staying ahead in the race to deliver fresh, engaging content that clicks with audiences.

In this comprehensive analysis, we’ll unravel the stats and trends for VOD/OTT streaming platforms, social media platforms and e-learning platforms that are redefining streaming basis subscriber growth, content consumption habits, device preferences, and the emerging trends.

Without further ado, let’s get started.

VOD & OTT Streaming Stats

Subscriber Counts:

Additionally, more on this:

• Though Amazon Prime Video has around 220 million subscribers, it’s unclear how many actively use Prime Video due to its inclusion in Amazon Prime. 

• Together with Hulu and ESPN+, Disney as a platform reaches a combined total of 224.7 million. 

• Google Play Movies & TV/ Vudu VOD platform subscriber metrics are unclear because both of these operate as a rental/purchase service rather than a subscription-based platform.

Content Consumption and Trends:

1. Netflix: Still a leading service, Netflix remains a top service with originals like Bridgerton and Stranger Things, plus popular licensed shows like Seinfeld. Offering plans from $7 to $23 a month, it boasts a catalog of over 5,500 titles. (SlashFilm)​​ (Entertainment Tonight)​

2. Amazon Prime Video: With over 18,000 movies and nearly 2,000 TV shows, Prime Video is a leading streaming service, attracting viewers with its originals, licensed titles, and exclusive rentals. (SlashFilm)​

3. Disney+: Thrives with its Disney legacy content, Star Wars, and Marvel franchises. It features around 7,000 TV episodes and 500 films, appealing to nostalgia-driven viewers. (TV Guide)​​ (SlashFilm)​

4. HBO Max: Offers over 10,000 hours of content, combining Warner Bros., DC, and CNN. Its impressive library of originals and hit shows, like Succession and Euphoria, keeps users engaged. (Entertainment Tonight)​​ (SlashFilm)​

5. Hulu: Leads in up-to-date TV content with next-day access to current episodes. It offers over 68,000 hours of programming, including reality shows, live TV, and on-demand movies.​ (TV Guide)​​ (SlashFilm)​

6. Peacock: The NBC Universal platform attracts users with its mix of originals and licensed content like The Office. Its library of 15,000 hours focuses heavily on comedy and crime dramas​. (Entertainment Tonight)​​ (SlashFilm)​

7. Apple TV+: Despite a smaller catalog than competitors, Apple TV+ distinguishes itself through high-quality, exclusive originals like Ted Lasso and The Morning Show. (SlashFilm)​

8. Crunchyroll: This platform has a vast library of over 1,200 anime titles, offering both subtitled and dubbed versions. 

9. Paramount+: Paramount+ attracts Star Trek and Yellowstone fans with CBS Sports, Showtime add-ons, reality shows, and live TV. (Entertainment Tonight)​
10. Search for Religious Information: 30% of U.S. adults go online to search for church live streaming or information about religion, indicating a strong interest in digital religious content.

Device Preferences:

1. Smart TVs lead as the top streaming devices, used by 74.5% of households. Streaming sticks follow at 64%, while gaming consoles have gained popularity, reaching 43.5%.
2. In Asia, mobile phones have surpassed desktops as the preferred streaming devices, with 45% streaming via mobile. Big screens, like TVs, account for 43%, while desktops are used by just 7%. (Comparitech)​
3. Millennials and Gen Z are known to shift their subscription patterns and are more likely to cancel and resubscribe based on specific content​.
4. Binge-watching is highest among the 30 to 44-year-old age group, at 70%, and this preference shapes their device usage​. (Exploding Topics)​
5. Ad-supported services are gaining traction, as nearly 57% of consumers express interest in them for their cost-saving potential​. (Comparitech)​

Emerging Trends

1. Subscription Fatigue: Due to rising SVOD prices, over 50% of consumers have switched to cheaper, ad-supported versions. The shift to AVOD is growing, with ad-supported streaming projected to reach $81.2 billion in 2024.
2. AI in Streaming: AI enhances viewing hours by up to 80% through personalized recommendations. Studios using AI for content creation and prediction see up to a 12% increase in viewership. (Axinom)​ (Muvi One)​
3. Short-form Video: Short-form videos are gaining popularity, with Netflix offering series under 15 minutes per episode, catering to younger and busy audiences. (Exploding Topics)​
4. Niche and Non-English Content: Demand for niche platforms and non-English originals is rising, as seen with Dark and Money Heist. Local-language content appeals broadly.. (Exploding Topics)​​ (Muvi One)​
5. 5G and Immersive Content: The rollout of 5G will enable faster download speeds and latency-free streaming, supporting 4K and 8K videos. AR/VR content and spatial streaming will offer immersive experiences, particularly for sports and concerts.​ (Muvi One)​
6. Live Sports and Docuseries: Live sports streaming draws viewers, with Netflix set to stream a tennis match in 2024. Docuseries like Tiger King gained 64 million viewers in its first month, showing a strong demand for this content. (Exploding Topics)​​ (Fast Company)​

E-Learning Video Courses Streaming Stats

User Count:

Content Consumption and Trends:

1. Coursera: Technology (data science, computer science) and business courses account for 56% of enrollments, with 77% of users leveraging the platform for career skills.​ (BitDegree)​​ (Online Courseing)​

2. Udemy: Web development, IT certification prep, and marketing lead among the 200,000+ courses, and business-focused courses saw a 70% pandemic-driven growth​. (Thinkific)​

3. edX: Computer science, business management, and engineering are high-demand subjects, with STEM enrollments up 28% thanks to professional certificates.​ (Online Courseing)​

4. Khan Academy: Math makes up 55% of views in K-12 and SAT prep, while mobile learners account for 40% of traffic amidst a 60% pandemic-driven usage boost​. (BitDegree)​

5. LinkedIn Learning: Business analytics and leadership development lead among 16,000+ courses, with 80% of learners using it for career advancement​. (skillfrontier.io)​

6. MasterClass: Creative arts, business leadership, and cooking lessons are most popular, while self-care and wellness course consumption jumped 80%​.

7. Skillshare: Photography, graphic design, and writing are highly viewed, with user-generated courses in creative hobbies accounting for 40% of enrollments​. (Thinkific)​

8. Pluralsight: Cloud computing, cybersecurity, and software development are trending, with 55% of businesses using the platform to close tech skill gaps​. (skillfrontier.io)​

9. FutureLearn: Healthcare, language, and digital skills courses are popular, and business/management enrollments surged by 30% for workforce upskilling.​ (Thinkific)​

10. Treehouse: Web development and programming remain top subjects, and shorter courses (under 30 minutes) saw a 45% increase in consumption.​ (Thinkific)​

11. Teachable: Content marketing, business branding, and freelancing are popular, with 68% of platform content creation and consumption driven by solo entrepreneurs​. (Thinkific)​

12. Thinkific: Business skills, fitness, and health courses dominate enrollments, and fitness coaching classes saw a 50% post-2020 increase​. (Thinkific)​

13. Codecademy: Python, web development, and data science courses are most popular, while backend programming languages are up 30% in interest.​ (Thinkific)​​ (Online Courseing)​

14. Simplilearn: Data science, project management, and IT security are in demand, while certification programs represent 60% of new enrollments​.

15. OpenLearn: Languages, health, and social sciences attract significant interest, with social sciences courses up by 50% due to rising student demand.​ (Thinkific)​

16. Udacity: Machine learning, data science, and robotics are the most popular, and its skill-focused nanodegree courses boast up to 80% retention.​ (Online Courseing)​

Device Preferences:

When it comes to streaming educational content, different devices cater to diverse preferences and learning habits. 

Mobile Devices:

• Growth Trend: Mobile devices are increasingly popular for e-learning. In 2023, about 68% of online course content was consumed on mobile devices like smartphones and tablets.​ (Comparitech)​

• Regional Influence: In regions like Asia and Latin America, mobile streaming accounts for nearly 45% of educational content consumption.​ (Comparitech)​

• K-12: Approximately 40% of Khan Academy users stream content through mobile apps, leveraging offline downloads for flexible learning.​ (BitDegree)​

Desktops/Laptops:

• Desktops or laptops remain the primary devices for detailed and technical learning. Over 70% of e-learning content is accessed via these devices, particularly for coding or intensive coursework​. (Online Courseing)​​ (skillfrontier.io)​

• Udemy: Around 80% of Udemy users prefer desktops for interactive and longer courses due to the better user experience​. (Thinkific)​

Tablets:

• Tablets offer a middle ground between desktop and mobile devices, attracting around 20% of users, particularly for video lessons and creative content like design or writing.​ (Thinkific)​

• Coursera: Tablets represent 10-15% of Coursera’s device preferences due to the flexibility of switching between multiple devices.​ (BitDegree)​

Smart TVs:

• Streaming on Smart TVs is gaining traction, especially for professionally produced video courses. MasterClass and LinkedIn Learning reported a 30% growth in TV-based viewing in 2023.​ (Thinkific)​​ (skillfrontier.io)​

• Mobile & Desktop: While learners primarily access courses through desktop computers, mobile access remains crucial, particularly in regions with higher smartphone adoption like Asia and Africa.​ (BitDegree)​

Emerging Trends

Emerging trends in educational content streaming reflect how advancements in technology and changing consumer behaviors shape the e-learning landscape. Here are some emerging trends with numbers:

Short-Form Content:

• Micro-Learning: The need for quick, digestible content is on the rise, with 55% of learners preferring short-form video lessons under 10 minutes.​ (Exploding Topics)​
• Increased Retention: Platforms adopting bite-sized videos (2-5 minutes) have reported up to 80% improved engagement​. (Axinom)​

Mobile-First Learning:

• Mobile Usage: Mobile-first strategies are becoming prevalent as mobile device usage exceeds 68% for streaming educational content.​ (Comparitech)​

• Regional Uptake: In Asia and Latin America, mobile-based course consumption has surpassed desktop by up to 20%.​ (Comparitech)​

Interactive and Gamified Learning:

• Gamification Impact: Interactive courses using quizzes and gamified elements increase student retention by over 35% compared to static content​. (Fast Company)​

• Immersive Experiences: AR/VR technology is projected to grow by over 20% in educational use due to its engaging, immersive learning experiences.​ (Muvi One)​

Live and Social Learning:

• Live Streaming: Live lessons and real-time feedback drive increased participation, with platforms like LinkedIn Learning noting a 60% rise in live video engagement​. (Axinom)​

• Community Learning: Collaborative platforms with active student communities, such as Skillshare and MasterClass, have seen a 40% increase in shared learning experiences​. (Thinkific)​

Adaptive Learning and AI:

• Personalization: AI-powered recommendation engines have increased student satisfaction by 20% through curated, personalized course suggestions​. (Muvi One)​

• Adaptive Paths: Platforms using adaptive learning paths tailored to individual progress have reduced course dropout rates by 18%.​ (Axinom)​

Social Media Platform Streaming Stats

User Count:

Content Consumption and Trends

1. YouTube: Gaming, music, and educational videos remain the most popular, contributing to over 1 billion hours of video watched daily. YouTube Shorts have driven a 30% increase in engagement since their launch​. (Brian Vander Waal)​​ (The Tech Edvocate)​

2. Twitch: Gaming is the primary driver, accounting for 80% of live streams, with non-gaming content (like Just Chatting) seeing a 20% annual growth. Average concurrent viewership is around 2.5 million.​ (UpJourney)​

3. Facebook: Live streaming content and video posts (including Watch) garner 1 billion daily views, with a noticeable 30% growth in video consumption. (Transizion)​​ (Upskillwise)​

4. Instagram: Reels are now the primary engagement format, making up more than 20% of time spent on the platform.​ (Brian Vander Waal)​​ (The Tech Edvocate)​

5. TikTok: Short-form videos drive an average of over 850 minutes of monthly usage per user, with dance challenges, memes, and educational clips being among the most viral content​. (Thinkific)​​ (Brian Vander Waal)​

6. Snapchat: Visual messaging and Stories dominate, with 75% of Gen Z active daily. Spotlight, Snapchat’s short-form content feature, grew by 40% in 2023​. (Transizion)​

7. Twitter:  Twitter Spaces (audio) and video tweets receive 10x the engagement of text posts, while sports, news, and entertainment videos are top performers​. (Upskillwise)​

8. Dailymotion: News, entertainment, and sports videos lead content views, with the platform reporting 300 million monthly visitors across Europe and Asia​. (Brian Vander Waal)​

Device Preferences

Mobile Devices:

• Growth Trend: Mobile device usage is dominant on platforms like Instagram and TikTok, with over 95% of Instagram users and nearly 100% of TikTok’s 1 billion users accessing the platforms via smartphones.​ (Brian Vander Waal)​​ (Thinkific)​
• YouTube: More than 70% of YouTube’s global watch time comes from mobile devices​. (The Tech Edvocate)​
• Facebook: Facebook sees over 80% of its active users accessing content on mobile devices, especially for short videos and Facebook Live.​ (Transizion)​

Desktops/Laptops:

• Dominant Device: Desktops and laptops remain key for detailed and interactive streaming, especially on platforms like Twitch and Twitter, where they account for 60% and 40% of viewership, respectively​. (UpJourney)​​ (Upskillwise)​
• Twitch: Desktop streaming is crucial due to the need for interactivity in gaming content, representing around 60% of total Twitch viewership​. (UpJourney)​

Tablets:

• Balanced Preference: Tablets offer a mix of portability and screen size, making them attractive for platforms like YouTube, where tablet usage contributes to nearly 15% of total mobile watch time.​ (The Tech Edvocate)​
• Amazon Live: Tablets provide a flexible browsing experience, helping shoppers stream product demos interactively​. (UpJourney)​

Smart TVs:

• Emerging Trend: Connected TVs are gaining traction, with YouTube reporting over 20% of watch time coming from smart TVs, particularly for long-form and professionally produced content.​ (Transizion)​
• Facebook Watch: Facebook’s episodic series and curated videos attract increasing TV-based viewing through smart TV apps and streaming devices​. (Upskillwise)​

Emerging Trends

When it comes to emerging trends in streaming content, different behaviors and technological shifts are shaping the landscape:

1. Short-Form Video: Platforms like TikTok and YouTube Shorts are leading a surge in short-form video consumption. TikTok’s rapid growth to over 1 billion users is driving this trend, and YouTube Shorts have seen a 30% rise in engagement​. (Thinkific)​​ (Brian Vander Waal)​
2. Live Streaming: Real-time interaction via platforms like Twitch and Instagram Live is gaining popularity, particularly in gaming and influencer marketing. Twitch saw a significant increase in non-gaming live streams, while Facebook Live videos received twice the engagement of standard posts​. (Transizion)​​ (UpJourney)​
3. Connected TV: Smart TVs are gaining traction for streaming, with YouTube reporting a 20% watch time increase from connected TVs. Professional content, like YouTube’s original series and longer form shows, benefit from TV-based viewing.​ (Transizion)​​ (The Tech Edvocate)​
4. E-Commerce Integration: Social platforms like Amazon Live and Instagram Shopping are blending content and commerce, making it easier for users to shop directly from live streams or videos.​ (UpJourney)​
5. Augmented Reality (AR) and Virtual Reality (VR): AR filters and VR experiences are being incorporated into streaming, especially on Snapchat and Instagram, providing users with immersive and interactive content.​ (Brian Vander Waal)​​ (Transizion)​

Conclusion

The streaming revolution is in full swing as VOD and OTT platforms continue to gain massive followings with ever-diversifying content preferences. Social media streaming remains a creative place where influencers, gamers, and content creators reach millions instantly. Meanwhile, E-learning services like Coursera and Khan Academy are transforming online education with dynamic video courses. These shifts indicate major changes, with content creators adopting new strategies to attract viewers, businesses using data to compete, and consumers enjoying a wide spectrum of entertainment and educational content.

Akash Kandari

Hi, I am Akash, an engineer turned marketer. I talk about SaaS products, video tech, and product marketing. When not working I enjoy my time watching anime, learning something new and hanging out with friends & family.

The post Video Streaming Stats 2024: Trends Across VOD, OTT, and More appeared first on VdoCipher Blog.

What is video based learning?

Video-based learning is an educational approach where videos are used as a primary medium to deliver the content. Instead of relying solely on traditional classroom lectures or written materials, video-based learning leverages the visual and auditory elements of videos to communicate information, concepts, and skills to learners. This approach can be applied across various educational settings, including formal institutions, corporate training programs, and online learning platforms.

Key features of video based learning:

• Multisensory Engagement: Videos engage learners through a combination of visual and auditory stimuli, catering to different learning styles. This further enhances the user experience making learning more engaging and easier to understand.
• Flexibility: Video learning allows learners to access content at their own pace and convenience. They can review material, pause, rewind, and watch videos as many times they want, promoting self-directed learning.
• Accessibility: With the widespread availability of digital devices and internet nowadays, video-based learning is accessible to a much broader audience. This further allows learning from various locations and accommodates diverse schedules.
• Interactivity: Many video-based platforms incorporate interactive features such as quizzes, discussions, and Q/A’s. This encourages learner engagement and provides opportunities for active participation.
• Global Reach: allows learners from different parts of the world to access and watch the same educational content. 
• Personalization: Adaptive learning technologies can personalize video content based on individual learner preferences, progress, and performance. This enhances the relevance and effectiveness of the learning experience.

The Rise & Benefits of Video-Based Learning:

Video-based learning has seen an exponential growth, a big thanks to the COVID-19 pandemic. The further advancements in technology lately have also increased the demand for video content. Traditional classroom settings are no longer the sole source of education, as learners increasingly turn to online platforms and educational institutions that incorporate video-based content.

The rise of video learning has been a significant trend in education and training, driven by various factors that align with the changing preferences and needs of learners. 

Here are key contributors to the rise of video-based learning:

• Advancements in Technology:

• • • Increased access to high-speed internet and digital devices have made it easier for people to watch video content. The widespread availability of smartphones, tablets, and laptops enables learners to access educational videos anytime and anywhere.

• Engagement and Retention:

• • • Video content is much more engaging, combining visual and auditory elements providing much better user-experience. This engagement contributes to better retention of information, making complex concepts more understandable and memorable.

• Rise of Online Learning Platforms:

• • • The growth of online learning platforms have played a crucial role in the rise of video-based learning. Learning based platforms like Coursera, Udacity, and others utilize video content as a primary instructional tool.

• Accessibility and Flexibility:

• • • Online learning offers flexibility in terms of when and where learners can access content. This allows individuals to learn at their own pace, making education more accessible to a broader audience.

• User-Generated Content:

• • • The ease of creating and sharing videos has led to a rise in user-generated content. Teachers, subject matter experts, and learners themselves create and share educational content on platforms like YouTube, contributing to a wealth of diverse learning resources.

• Integration with Learning Management Systems (LMS):

• • • Learning Management Systems have evolved to integrate seamlessly with video content. Many LMS platforms support the incorporation of videos into courses, providing educators with tools to organize, deliver, and track video-based learning experiences.

• Emergence of Virtual Reality (VR) and Augmented Reality (AR):

• • • The rise of virtual and augmented reality technologies has added new dimensions to video-based learning. These immersive technologies enhance the learning experience by allowing learners to interact with content in three-dimensional spaces.

• Global Reach and Collaboration:

• • Video learning facilitates global collaboration and knowledge-sharing. Learners from different parts of the world can access the same educational content, fostering a global community of learners.

Video Based Learning Key Statistics:

Video-based learning has become an increasingly popular mode of education and training, supported by a variety of statistics that highlight its effectiveness and growing adoption. Here are some key statistics along with their sources:

• Increased Retention Rates: Research suggests that video-based learning can significantly increase retention rates among learners. A study by the Research Institute of America found that video-based e-learning has the potential to increase information retention rates by up to 60% (Source: Research Institute of America).
• Growing Market Size: The global e-learning market is expected to reach $325 billion by 2025, up from $107 billion in 2015, with video-based learning being a key contributor to this growth (Source: Forbes).
• Preference Among Learners: According to a report by the Nielson Norman Group, learners prefer video content 2.5 times more than plain text, indicating a strong preference for video-based learning materials (Source: Nielson Norman Group).
• Engagement with Video Content: A study by Microsoft found that the average human attention span has shortened, and video content is more likely to be consumed than text, making video a more engaging learning format (Source: Microsoft).
• Mobile Learning Growth: With the increasing use of mobile devices, mobile learning (m-learning) is growing rapidly. Cisco projects that by 2025, over 70% of mobile network traffic will be video (Source: Cisco Visual Networking Index).
• Effectiveness in Skills Training: A survey by the Brandon Hall Group revealed that video-based learning can reduce the time it takes to reach proficiency in skill-based knowledge by up to 40% compared to traditional training methods (Source: Brandon Hall Group).
• Accessibility and Reach: YouTube, as a platform for video learning, reports over a billion users, which is about one-third of all people on the internet, showcasing the wide reach and accessibility of video content (Source: YouTube).
• Corporate Training Trends: According to LinkedIn Learning’s 2021 Workplace Learning Report, 76% of Gen Z learners believe learning is the key to a successful career, with a significant portion of this learning being delivered through video (Source: LinkedIn Learning).
• Impact on Academic Performance: A study published in the Journal of Educational Psychology found that students who used video learning performed better in assessments compared to those who relied on traditional learning methods (Source: Journal of Educational Psychology).
• Use in Higher Education: According to a survey by Kaltura, 93% of higher education institutions use video-based learning in their courses, indicating its widespread adoption in the sector (Source: Kaltura).

These statistics underscore the growing importance of video-based learning in various domains, from academic education to professional training, highlighting its effectiveness, wide reach, and preference among learners.

Implementation in Various Sectors:

Video-based learning has found applications across various sectors, transforming the way education and training are delivered. Here’s how video learning is implemented in different sectors:

• Education:
  • Classroom Instruction Enhancement: Teachers use educational videos to supplement in-person lectures, providing visual explanations and real-world examples.
  • Flipped Classroom Model: Instructors create video lectures for students to watch as homework, allowing class time for discussions, problem-solving, and interactive activities.
• Corporate Training:
  • Onboarding: Videos are used for employee onboarding, introducing new hires to company culture, policies, and procedures.
  • Skill Development: Training modules, webinars, and instructional videos are employed for developing specific skills and competencies.
  • Product Training: Companies create videos to train employees on new products or services, providing comprehensive insights.
• Healthcare:
  • Medical Training: Video-based learning is crucial in medical education for procedures, surgeries, and patient case studies.
  • Continuing Medical Education (CME): Healthcare professionals engage in online courses and webinars to stay updated on medical advancements.
• Information Technology (IT):
  • Technical Training: Video tutorials are widely used for IT professionals to learn coding, software development, and troubleshooting.
  • Certification Courses: Online platforms offer video-based courses for IT certifications, providing flexible learning options.
• Manufacturing and Industry:
  • Safety Training: Videos are employed for safety training programs, illustrating proper procedures and precautions in a visual format.
  • Operational Procedures: Instructional videos guide workers through complex machinery operations and maintenance.
• Retail:
  • Customer Service Training: Videos help train retail staff in customer service skills, product knowledge, and handling various scenarios.
  • Visual Merchandising: Retailers use video content for training on visual merchandising techniques and store layouts.
• Finance and Banking:
  • Compliance Training: Finance professionals undergo video-based compliance training to understand industry regulations and ethical standards.
  • Financial Literacy Courses: Videos are used to educate customers on financial planning, investment strategies, and banking services.
• Government and Public Sector:
  • Employee Training: Government agencies use video-based learning for training employees on policies, procedures, and compliance.
  • Public Awareness Campaigns: Videos educate the public on government initiatives, health campaigns, and civic responsibilities.
• Hospitality and Tourism:
  • Customer Service Training: Videos are used to train hospitality staff in providing excellent customer service and handling guest interactions.
  • Destination and Cultural Training: Tourism professionals use videos to showcase destinations and provide cultural awareness training.
• Nonprofit and Social Services:
  • Volunteer Training: Nonprofits create training videos for volunteers, covering organizational values, goals, and procedures.
  • Community Education: Videos are used to educate communities on social issues, health, and available services.
• Language Learning:
  • Online Language Courses: Language learning platforms utilize video lessons to teach pronunciation, vocabulary, and cultural nuances.
  • Conversational Practice: Video calls and recorded conversations help learners practice language skills with native speakers.
• Agriculture:
  • Best Practices: Farmers and agricultural professionals access video content on best farming practices, crop management, and equipment usage.
  • Training on New Technologies: Videos introduce farmers to innovative technologies and agricultural methods.

Challenges of video based learning:

While video-based learning offers numerous benefits, it also presents certain challenges that educators, learners, and institutions need to address. Understanding these challenges is crucial to ensuring the effectiveness of video-based learning. Here are some common challenges:

Digital Inequality: Not all learners have equal access to digital devices and high-speed internet, leading to disparities in access to video content.

Learner Engagement: Maintaining consistent learner engagement can be challenging, as passive viewing of videos may lead to reduced attentiveness.

Quality of Content: The quality of video content can vary, impacting the effectiveness of learning experiences.

Accessibility: Ensuring that video content is accessible to all learners, including those with disabilities, can be a challenge.

Technical Issues: Technical glitches, such as slow buffering, connectivity issues, or platform compatibility problems, can disrupt the learning experience.

Over Reliance on Passive Learning: Passive consumption of video content without active engagement can lead to shallow learning experiences.

Lack of Personalization: One-size-fits-all video content may not meet the diverse needs 

Assessment and Feedback: Assessing learner understanding and providing timely feedback can be challenging in a video-based learning environment.

Data Privacy Concerns: Collecting and storing data related to learners’ interactions with video content raises privacy concerns.

Teacher Preparedness: Educators may face challenges in adapting to new technologies and creating effective video content.

By addressing these challenges, educational institutions can enhance the quality and accessibility of video-based learning, ensuring that it remains a powerful tool for delivering effective and engaging educational experiences.

The Future of Video-Based Learning:

Looking ahead, the trajectory of video learning seems poised for continuous growth and refinement. Technological advancements, including virtual reality (VR) and augmented reality (AR), are gradually finding their way into educational video content, providing even more immersive and interactive experiences for learners.

Virtual Reality (VR):

VR holds the promise of transporting learners to virtual environments where they can engage with educational content in three-dimensional spaces. This technology has the potential to revolutionize fields such as medical training, engineering, and geography, offering simulated experiences that closely mimic real-world scenarios.

Augmented Reality (AR):

• AR overlays digital information onto the physical world, creating an enriched learning experience. In educational videos, AR can provide additional context, information, or interactive elements, further enhancing the understanding of complex subjects.

Personalized Learning Paths:

• The future of video learning is likely to see an increase in personalized learning paths. Adaptive learning technologies can use data analytics to assess individual learners’ progress and preferences, tailoring video content to meet their specific needs. This customization ensures that each learner receives an education experience suited to their pace and learning style.

Integration with Learning Management Systems (LMS):

• As educational institutions and organizations continue to embrace digital solutions, the integration of video-based learning with Learning Management Systems is expected to become more seamless. This integration streamlines content delivery, tracking, and assessment, providing a centralized platform for both educators and learners.

Social Learning through Videos:

• Video learning is also becoming increasingly social. Platforms that facilitate discussion, collaboration, and knowledge sharing among learners, coupled with video content, create a collaborative learning environment. This social aspect adds a valuable dimension to the learning experience, fostering a sense of community among learners.

Mobile Learning:

• The ubiquity of smartphones and mobile devices ensures that video-based learning remains accessible on the go. Mobile learning applications and responsive video content cater to the needs of learners who prefer to consume educational materials on their smartphones or tablets, further increasing the reach and flexibility of video-based learning.

Conclusion:

Video learning is undeniably reshaping the educational landscape, offering a dynamic and immersive approach to acquiring knowledge. As technology continues to advance, the potential for video-based learning to revolutionize education across sectors is limitless. Whether in a traditional classroom or a virtual setting, the power of visual storytelling is propelling us towards a future where learning knows no bounds. Embracing video learning is not just an option; it is a transformative step towards a more inclusive, engaging, and effective educational experience.

Video Based Learning FAQs Summary

Subodh

Product Marketing Specialist, VdoCipher.

www.vdocipher.com

The post Video Based Learning – Everything you need to know in 2024 appeared first on VdoCipher Blog.

But let’s be real, choosing the best video monetization platform in this diverse universe can become challenging sometimes. That’s where we hop in, to help you understand everything there is to know about these platforms and how you can effectively use them.

The rise of video monetization platforms has opened a lot of doors for broadcasters and content creators. Number of digital video viewers worldwide has risen from 2.78 billion in 2019 to 3.48 billion in 2023. There has never been a better time to join and be part of this revolution.

In this blog, we will explore the topic of video monetization platforms in detail. It does not matter if you are new to the game or have some prior knowledge, we have got you covered. We will explore different monetization models like AVOD, SVOD, and TVOD. We will also talk about the latest and best monetization platforms in 2023 for every model which will help you make an informed decision and take your video monetization strategy to the next level.

It is about time you turn your views into revenue and leave your mark in the ever-expanding world of video content. Let’s get started, first thing first,

What Is a Video Monetization Platform?

Video Monetization Platform is a web application that allows content creators, online educators, broadcasters, and media companies to host their video content online and generate revenue from it. These platforms generally offer different ways to monetize the content like through advertisements which is AVOD, subscriptions which is SVOD, transactional which is TVOD (also known as pay-per-view model), or direct sales of merchandise related to video content.

Before we get into the best video monetization platforms for your business. It is important to understand all the monetization models in detail. These model can be divided into 5 major categories as follow,

1. Advertising-based Video on Demand (AVOD)
2. Subscription-based Video on Demand (SVOD)
3. Transactional-based Video on Demand (TVOD), also known as Pay-Per-View Model
4. Premium Video on Demand (PVOD)
5. Membership and Patreon Model

Now the next question is how to choose the right monetization platform for you. This largely depends on the type of content, your audience size, revenue goals, and more. We will discuss this in detail later.

First, let’s talk about all the monetization models in detail,

What Is the AVOD (Advertising-based Video on Demand) Monetization Model?

AVOD or Advertising-based Video on Demand model is the most common of all. It has a straightforward proposition, that is users can access unlimited content as long as they sit and watch advertisements in between. This model is quite a game changer in the video content industry. 

AVOD is a simple yet effective model that helps the platform offer an extensive range of content without the barrier of subscription fees. The most popular example is YouTube where in the free plan you see skippable and sometimes non-skippable ads in between. YouTube shares its revenue from advertisements with the content creators, which motivates them to keep creating and posting content. Other popular AVOD models include video monetization platforms like Hulu, Tubi, and Rumble.

Also note that AVOD is just limited to large platforms. It is also popular among small user-generated video platforms as well. On top of that, AVOD platforms have a competitive edge over other models in reaching a wider audience, users who are reluctant to pay for subscription services. It is a viable alternative to the subscription-based model that we will discuss next.

What Is the SVOD (Subscription-based Video on Demand) Monetization Model?

Unlike AVOD, where the revenue comes from advertisements. SVOD relies completely on users paying a monthly or yearly subscription fee to watch video content. It has a buffet-like approach where you pay one time for exploring and consuming content.

Popular video monetization platforms that utilize this model are Netflix, Hulu, Disney+ (formerly Hotstar), Amazon Prime, and e-learning platforms like Toppr, Vedantu, and many more. With the SVOD model, users can consume a diverse range of shows, lectures, movies, and more without the interruption of ads. This model is more successful with online education videos as no one wants to see ads while learning, as it causes a distraction.

While the above-discussed platforms have thousands of hours of content, it is assumed that an average user will only consume a fraction of this time. If every user gets on consuming maximum bandwidth (data usage while streaming) by watching an extraordinary amount of videos, it could lead to operational losses.

What Is the TVOD (Transactional-based Video on Demand) Model?

TVOD is like the new kid in the block that is becoming increasingly popular in the streaming-based era. As the name suggests, you do a transaction to rent or buy specific content you desire. This model is also known as the Pay-Per-View model, which means pay for what you watch. This model offers something different and is for people who don’t want to be tied up to a subscription to watch video content.

So what’s the big deal with this model? Imagine you are in a shopping mall and you see the price tag for different clothes. You like something, pay for it, and bam – it is yours! With the subscription model, you often end up paying for a bunch of stuff you will never watch. For the creators, this is a pretty sweet deal too, as they are getting more aware of what’s hot and what’s not, which helps them manage costs and risks. So there is no shooting in the dark!

And then there is another disadvantage with subscriptions: you often get overwhelmed with the content, just like in Buffet. So TVOD model is perfect for decisive viewers who know what they want but if you’re someone who likes to browse and try before watching, you might find this model limiting.

Some popular examples of TVOD video monetization platforms are Amazon Prime, YouTube, Apple iTunes, Google Play Movies and TV, Vudu, Bookmyshow, and more.

What Is the PVOD (Premium Video on Demand) Monetization Model?

Premium-based Video on Demand is the newest of all. This is sort of a variation of a TVOD, the catch is you can access the content way before the release, hence the name premium. Imagine you’re a big Marvel fan, and a new movie is about to be released. With PVOD you can watch the movie at the same moment, before the release with a few extra bucks. That’s PVOD for you. You get premium access at a premium cost.

This model is a game-changer for streaming services. Why? Because now they are not just sitting idle and waiting for subscribers anymore. They are actively working on getting early bird specials. Luring customers with the new and shiny content and keeping them around with the rest of the content. 

PVOD gives users the feeling of that extra without them having to wait too long to watch premium video content. Movies like “Free Guy”, “Boss Baby 2”, and “The Flash” are examples of films that used the PVOD model.

What Is the Membership and Patreon Monetization Model?

The Membership model represents an innovative approach to content monetization particularly in the world of digital media and online video creation. It is sort of an evolution of the SVOD model, where you pay to watch some exclusive content behind a paywall for some fee. However, unlike subscribers, patrons feel a part of something special, a sense of community and belonging.

Patreon platform was launched in 2013 and is a membership platform where creators get to monetize their content using fans aka patrons’ support.  A diverse range of content creators such as musicians, podcasters, artists, and video creators receive the fee directly from their supporters who then become patrons. 

Both the membership and patreon models have some similarities in terms of providing exclusive content to premium members. The difference is in the approach and focus, like the membership model is more about creating a community and belonging while the patreon model is about direct support and engagement between creators and fans.

What is a Hybrid Video on Demand Monetization Model?

Apart from these, hybrid VOD models are also popular now which use a combination of two or three of these models. For example, YouTube (AVOD & SVOD) and Amazon Prime (TVOD & SVOD). Hybrid models can be further classified into – 

1. Freemium with Premium Content – that offers free content along with premium content on extra purchases. Example, YouTube, Peacock.

2. Transactional and Subscription Combo – this is just like gym membership, where you pay extra for personal trainers and all other services are free. Example, Amazon Prime Video, and Apple TV+.

3. Ad-based alongside Subscription – the one that shows ads in between but if you want to have an uninterrupted watch session, you can opt for subscription. Example, YouTube, CBS (now Paramount+), and Hulu.

4. Limited-time free access – the one where they offer a movie or show for free for a limited time or for limited content (like just the first episode) and once you get hooked, you got to pay to watch more. Example, HBO Max and Disney+.

This was all about VOD models. Our next segment is how to choose the right video monetization model for your video monetization platform.

How to Choose a Video Monetization Model?

Now it’s time to slice and dice these models to match different industries. We talked earlier about how to go around choosing the top video monetization model for you. This largely depends on,

Target Audience Preferences

What does your audience like? What kind of content are they into? How do they like to consume the content? Are they comfortable with paying or prefer free access with ads?

Nature of Content and Quality

Is your content exclusive or for a global audience? Does your content get released regularly or is more seasonal? Like regular content works well with SVOD while sporadic content can be TVOD.

Revenue Goals

Are you looking for upfront revenue (TVOD) or aiming for steady recurring pay (SVOD)? Do you want to maximize profits quickly or slowly build a community before you sell?

Market Competition

What monetization models your competitor uses? Do you want to use the same or stand out with a different approach? Like if your target market is already saturated with subscription services, you can offer a freemium or ad-based model.

Technology and Infrastructure

Can you manage high-quality streaming (idle for SVODs)? Lower quality streams benefit from ad-based. Does your platform have the capability to offer a seamless experience for subscription or transactional models?

Brand Identity and Value Proposition

Your VOD model should align with your brand identity and value prop. For example, if exclusivity is part of your brand, a premium model makes more sense.

Scalability and Flexibility

Since the digital landscape changes very quickly, your model should be able to adapt and scale as and when needed.

Always remember with VODs there is no size fits all approach. Just like cooking, where you adjust the quantity and ingredients based on arriving guests. The same goes with the VOD models. It has to be tailored to your audience, nature of content, and business or revenue goals.

Which Video Monetization Model Best Suits Your Industry?

Now let’s come back to slicing and dicing these VOD monetization models to match different industries that we talked about earlier.

Music Industry

Freemium with Premium content, is one of the hybrid VOD models that we discussed earlier. For example, YouTube Music and Spotify. You can browse through a wide range of music libraries for free with ads in between and if you prefer no-ads interruptions or other advanced features like creating a playlist or offline listening, you can buy a premium subscription.

One can also opt for TVOD monetisation in this case like iTunes and Bandcamp. Here music artists can directly sell their content to their fans. Great for musicians who have a loyal fan base.

Movie Industry

The SVOD monetization model is the most popular choice in the movie industry. Platforms like Disney and Netflix use this model to attract movie buffs by offering them a large library of movies for a monthly subscription fee.

In this case too, one can opt for the TVOD model, ideal for the latest releases or special screenings. Platforms like Amazon Prime, Google Play Movies, and YouTube let users rent or buy movies at a one-time fee.

TV Shows and Series

Besides the SVOD model, same as we discussed for the movie industry. Hybrid Ad-based with a Subscription-based VOD model also works great here. Popular platform Hulu uses this model where they offer ad-based subscriptions for a cheaper fee for casual viewers and premium ad-free access for binge watchers.

Educational or Elearning Industry

Platforms like Coursera, MasterClass, and Reforge use a subscription-based monetization model because it works well in this industry, providing a wealth of educational content for a recurring fee, ideal for continuous learners.

Freemium with Premium Hybrid models also does well in this industry. Think of platforms like Duolingo and Khan Academy, which offer free educational content with an option to upgrade for more features and no ads experience.

Niche Content (like Fitness or Cooking)

The membership subscription model works in niche content. Platforms like Freeletics, and Centr in Fitness offer membership programs with monthly or yearly subscription fees.

If you want to attract a wider audience, you can also go with the ad-supported content program without a paywall. Just like on YouTube, a lot of fitness and cooking content creators rely on ad revenue while offering free access to their content.

Every industry has its unique nature and needs, so carefully picking the right VOD monetization model is the key here.

That’s all about it video monetization models. By now you must have a clear understanding of VOD streaming and monetization models around it. A VOD platform hosts video content online and shares it with the help of CNDs (Content Delivery networks). Another important aspect of VOD streaming is securing web hosting. A lot of platforms offer a seamless playback experience backed by DRM encryption.

DRM techniques help secure the content by making it difficult for hackers to hack into your platform and sell your content elsewhere at cheaper prices. If your content is not protected, it can lose its value and ultimately the revenue. You must have noticed if you try to take a screenshot or capture a video on Netflix with any recording tool, it doesn’t allow you. That is because it is backed by DRM. 

Enter VdoCipher!

VdoCipher is the most popular secure web hosting solution used by many B2B e-learning businesses to secure their online content. It uses a multi DRM solution which allows creators to secure their content across multiple devices and operating systems. An added bonus is you also get advanced user-based analytics which can further help you optimize your content strategy based on watch time and at the same time look out for suspicious activities.

In conclusion, the landscape of video-on-demand monetization is vast and varies from industry to industry, including type of content, revenue goals, and business vision. Whether you are a musician, online educator, filmmaker, or simply a content creator in a specific niche, there is a tailored video monetization model fit for you. The key is to understand your needs and then make a decision. Simply by making informed decisions and leveraging proper monetization strategy, you can maximize your revenue and can also improve your audience’s watching experience. It’s about time you take your video content seriously and convert those views into a stable revenue stream. Good luck!

A Quick Recap And FAQs Around Video Monetization Platforms

1. What is a Video Monetization Platform?

A Video Monetization Platform is a web application that allows content creators, educators, broadcasters, and media companies to host video content online and generate revenue from it through various monetization models such as advertising, subscriptions, transactions, or merchandise sales.

2. What are the Different Monetization Models for Video Content?

There are five major video monetization models,

• Advertising-based Video on Demand (AVOD)
• Subscription-based Video on Demand (SVOD)
• Transactional-based Video on Demand (TVOD), also known as Pay-Per-View
• Premium Video on Demand (PVOD)
• Membership and Patreon Model

3. How Do I Choose the Best Video Monetization Platform for My Content?

The choice of the right model depends on factors like your target audience preferences, the nature and quality of your content, revenue goals, market competition, technology and infrastructure, brand identity, and scalability. You should tailor the model to align with your specific needs.

4. Which Video Monetization Model Suits Different Industries?

Different industries have different preferences,

• Music Industry: Freemium with Premium content and TVOD
• Movie Industry: SVOD and TVOD
• TV Shows and Series: SVOD and Ad-based with Subscription-based VOD
• Educational or E-learning Industry: SVOD and Freemium with Premium
• Niche Content (e.g., Fitness or Cooking): Membership subscription and Ad-supported content

Akash Kandari

Hi, I am Akash, an engineer turned marketer. I talk about SaaS products, video tech, and product marketing. When not working I enjoy my time watching anime, learning something new and hanging out with friends & family.

The post A Comprehensive Guide to Video Monetization Platforms and Models for Digital Revenue appeared first on VdoCipher Blog.

Table of Contents

1. Organic social media video distribution
   1.1 Meaning
   1.2 Pros
   1.3 Cons
   1.4 Instagram vs Youtube
2. Paid social media video distribution
   2.1 Meaning
   2.2 Pros
   2.3 Cons
3. Video Distribution on your website/app
   3.1 Pros
   3.2 Cons
   3.3 Leveraging for monetization
   3.4 Platforms for website creation and video hosting

Organic Social Media Distribution

What It Means

Youtube, Facebook, Instagram, Tiktok – This strategy capitalizes on the inherent reach of these platforms. Unlike paid advertising, this approach relies on naturally attracting and engaging audiences through the content itself. This involves utilizing the platform’s features—such as hashtags on Instagram, the For You page on TikTok, or the subscription and recommendation algorithms on YouTube—to maximize the visibility and reach of your content. The first goal is build a good relevant following organically where your videos are shared, liked, commented on others. If there is sufficient engaged audience, you can monetise them through other means like paid videos/courses on your site/app, brand ads , paid social platform subscription (e.g on youtube).

Pros

• Cost-Effective: We leverage the power of our content quality, appeal to attract and engage audience. Thus it becomes effective for content creators with limited budgets or even more cost effective model for content creators who have money to spend.
• Community Building: This approach is excellent for fostering a sense of community, inclusivity and loyalty among your audience. When people discover and share your content organically, they are much more likely to feel a genuine connection to your brand. It has been found that followers found through organic means often have a stronger attachment to the content they discover and share.
• Brand Authenticity: Content that has gained popularity organically is often perceived as more authentic and trustworthy by audiences. This perception of authenticity can significantly enhance your brand’s trustworthiness and reputation. In a digital world where users are bombarded with ads and sponsored content, organic content stands out as more genuine and relatable.
  

Cons

• Slow Audience Growth: One of the primary challenges of organic distribution is the time it takes to build and scale the substantial audience. Unlike paid strategies that can offer immediate visibility, organic growth is a gradual process that requires patience, consistency, and persistence. Content creators need to be prepared for a long-term commitment to regularly producing quality content before seeing significant results.
  Examples – In India, 2 out top 3 edtech/elearning companies(Physicswallah, Unacademy) were originally started by teachers who became popular first for their free youtube content. 
• Algorithm Dependence: The visibility of your content on social media platforms is heavily dependent on their algorithms. These algorithms can be unpredictable and are subject to frequent changes. This uncertainty means that even high-quality content may not always get the desired reach or visibility, as algorithmic shifts can impact who sees your content and when.
  Example – Many content creators keep complaining how even though they have improved their content, content posting frequency, it is not getting the same viewership as before. Social Media platforms keep changing their algorithms, and monetisation models; and it can significantly change how your content reaches audience.
• Saturation and Competition: There is no inhibition of age , demography, financial requirement to start as a content creator. A  phone with decent camera is the basic requirement. You can now see even kids content creators or parents becoming content creators with primarily their toddler videos.
  The digital content landscape is incredibly saturated, with millions of content creators vying for attention. Standing out organically in this crowded space is increasingly challenging. It requires not only exceptional content but also a strategic understanding of each platform’s unique features and audience behaviors.

Differences in Organic Video Distribution on YouTube and Instagram

Content Format and Duration:

YouTube:

• YouTube reports that its users watch over a billion hours of video each day, demonstrating the immense reach and potential of this platform for video distribution.
• YouTube is primarily a video platform for long-form content, but we can say that it is changing over time. Videos can range from a few minutes to several hours, allowing content creators to delve deeply into subjects, tell stories, or create comprehensive guides. Recently youtube launched youtube shorts which is a more direct competition to instagram. 
• The platform is also favorable for serialized content, where video creators can develop episodic series that encourage viewers to return regularly. 
• Another key aspect of YouTube is its ability to support various video types, from vlogs and tutorials to documentaries and short films. This versatility allows creators to experiment with different content styles. 
• Considerable viewership % both on desktop/laptop/TVs and mobiles.

Instagram:

• Instagram, in contrast, is tailored more towards short-form content. With features like Stories, Reels, and IGTV, the platform encourages quick, engaging, and often visually appealing content.
  Instagram Stories, limited to 15 seconds per segment, are perfect for quick updates, behind-the-scenes looks, or interactive content like polls and Q&As.
• Instagram Video Engagement: According to HubSpot’s 2020 State of Marketing report, Instagram videos receive over twice the engagement of other post types, emphasizing the importance of this format on the platform.
• Reels, a relatively new feature, allows up to 90 seconds of video, focusing on trends, music, and entertainment. It’s an excellent tool for viral content creation.
• IGTV supports longer videos but is still best suited for content that is concise and captures attention quickly.
• Heavy Mobile usage audience. Infact I personally have had problems regarding uploading content on instagram from my laptop.

Audience Engagement and Interaction:

YouTube:

• YouTube’s audience engagement primarily revolves around video views, likes, comments, and subscriptions.
• The platform has a strong community aspect where viewers often engage with content creators through comments. This allows for in-depth discussions and feedback.
• Another unique feature of YouTube is the ability to create playlists, which can help in categorising content and keeping the audience engaged with similar videos.

Instagram:

• Instagram’s engagement metrics include likes, comments, shares, and story views. The platform is highly visual, and its engagement tends to be more instantaneous and reactive.
• Instagram’s direct messaging feature is a powerful tool for personal interaction with Instagram followers. It allows creators to have one-on-one conversations with their audience, increasing personal connection and loyalty.
• The use of hashtags on Instagram is crucial for discoverability. They allow content to be found by a wider audience outside of the creator’s follower base, which can significantly enhance organic reach.

Note – There also exist competitors (though smaller) to youtube and Instagram – E.g Rumble, Dailymotion, Tiktok, Tumblr etc.

Paid Social Media Distribution

What It Means

This strategy involves paying for promotions and advertisements on social media platforms to enhance content visibility and reach targeted audiences.

Pros

• Precision Targeting: Paid ads allow for detailed targeting based on demographics, interests, and behaviors.
• Immediate Visibility: Unlike organic methods, paid promotions provide immediate visibility and reach.
• Measurable Results: You can track the performance of paid campaigns with precise analytics.

Cons

• Budget Constraints: This method requires a budget, which can be a barrier for smaller creators or startups.
• Short-lived Impact: The boost in visibility often diminishes once the campaign ends.
• Complex Strategy Requirement: Running successful paid campaigns requires an understanding of ad targeting, bidding strategies, and content optimization.

Maximizing Paid Distribution

• A/B Testing: Experiment with different ad formats and content styles to see what resonates best with your audience.
• Retargeting Campaigns: Use retargeting to reach viewers who have previously interacted with your content but didn’t convert.
• Leverage Analytics: Regularly analyze campaign data to refine your strategies and improve ROI.
  

Utilizing Your Own Website for Video Distribution

What It Means

Using your own website for video distribution involves creating a dedicated space where your audience can view your videos. This strategy transforms your website into a primary hub for your video content. It means moving beyond relying solely on external platforms like YouTube or social media and taking a more direct approach in reaching and engaging your audience. By hosting videos on your own site, you control the narrative around your content, from the way it’s presented to how it’s discovered by viewers.
According to a study by Moovly, websites are 53 times more likely to reach the front page of Google if they include video, showcasing the SEO benefits of hosting videos on your own website.

Pros

• Complete Creative Control: Owning your platform allows you to tailor the viewing experience to your brand’s identity and audience’s preferences. You can design the layout, control the video player features, and decide how your content is organized and displayed without the constraints of third-party platforms.
• SEO and Traffic Benefits: Regularly hosting videos on your website can significantly boost its search engine optimization (SEO). Videos can increase the time visitors spend on your site, which is a key metric for search engine rankings. Also, as Google often displays video content in search results, having videos on your website increases the chances of appearing in these results, driving more organic traffic to your site.
• Brand Building: A dedicated website with your video content can enhance your professional image and brand identity. It provides a cohesive experience for your audience, helping to establish your brand’s credibility and authenticity in your field.

Cons

• Technical and Financial Resources: Developing and maintaining a website that can host and effectively stream video content requires technical expertise and financial investment. This includes costs for web hosting, design, and potentially hiring professionals for site development and maintenance.
• Marketing Dependency: Unlike social media platforms where algorithms can aid in content discovery, the success of video content on your website heavily depends on your marketing efforts. You’ll need to actively drive traffic to your site through strategies like social media marketing, email campaigns, and partnerships. facilitated by social media management tools.
• Time-Intensive: Building a substantial audience on your website is a long-term process. It requires not only creating engaging content but also continuous efforts in SEO, user experience optimization, and marketing to attract and retain viewers.

Leveraging Your Website for Distribution

• Content Optimization: Ensure your website is optimized for both speed and user experience. Videos should load quickly and be easily accessible to viewers. This might involve optimizing video file sizes, using a content delivery network (CDN), and ensuring mobile responsiveness.
• SEO Strategies: Implement SEO best practices specifically tailored for video content. This includes using relevant keywords in video titles and descriptions, creating video transcripts for accessibility and SEO, and using structured data (schema markup) to enhance video visibility in search results.
• Integrate with Social Media: Use your social media presence to funnel traffic to your website. Share snippets or previews of your videos on social media with links directing viewers to your website for the full content. This strategy can help leverage the audience you’ve built on social media platforms to boost your website traffic.

Platforms to create your own website and host videos

• Thinkific, Kajabi, Teachable, Hotmart for course website creation – These platforms enable you to create your own website where you can create courses, add videos and other content, engage, quiz and monetise the audience by direct subscriptions or pay per view. You can use the default video hosting solution available for these platforms or use other professional 3rd party video hosting solution.
• Wix/Weebly – These are the 2 most popular general website creation platforms when you are looking to create a website for any purpose. They have pre available themes for you to design the website as per your industry.
• VdoCipher, Vimeo, Brightcove – VdoCipher is a video player + piracy protection solution that is specifically targetted for e-learning and movie content. Its features on customisable player with highest security from illegal video downloads ensure that you are able to get maximum audience and revenues from your video.  Leakage of content also needs to be prevented to protect your copyright and non authorised video distribution by anyone on any social media platform. Other 2 popular video hosting solutions targetted towards businesses are Vimeo and Brightcove.

Conclusion

Each video distribution strategy offers unique advantages and poses distinct challenges. Organic social media distribution is ideal for building a loyal community but requires patience and perseverance. Paid distribution offers immediate reach but depends on financial resources and strategic planning. Direct marketing offers personalization at the risk of appearing intrusive, while hosting on your own website offers maximum control but demands technical and marketing expertise.

As a content creator, your choice should align with your objectives, resources, and the type of relationship you wish to cultivate with your audience. By understanding and strategically leveraging these distribution methods, you can ensure that your videos not only reach a wider audience but also make a lasting impact in the crowded digital space.

FAQ for Video Distribution Strategies

Siddhant Jain

CEO, VdoCipher. Writes about video tech, ed tech and media tech.

www.vdocipher.com/

The post 12 Video Distribution Strategies to Maximise Reach for Content Creators for 2024 appeared first on VdoCipher Blog.

A platform that allows users to access video content with their time preferences. Without any schedule, you can watch content anywhere from any device. Users will have complete control to pause, fast forward content.
Example: Netflix, Disney+ are a few of the top VOD platforms.

Video on demand (VoD) services is ushering in an era of convenience for the digital consumer. These are newer, sometimes much more affordable, alternatives to cable entertainment. Connectivity allows consumers to shift to VOD platforms, without sacrificing quality content.

Now, all eyes are on Asia as it’s predicted to be the main driver of growth in the VOD industry. Here’s a list of the best VoD platforms used among Asians.

Analysis of VOD Platform Market Trends

The Video-on-Demand (VOD) platform market in Asia is characterized by rapid growth and diversity. Key factors driving this growth include:

1. High Internet Penetration and Mobile Usage – Asia’s large and growing internet user base, coupled with high mobile device penetration, provides a fertile ground for VOD services.
2. Diverse Consumer Preferences – Asian audiences have varied content preferences, leading to a demand for a wide range of genres and languages. This diversity encourages VOD platforms to offer a mix of international, regional, and local content.
3. Rise of Local Players – Unlike Western markets dominated by global giants like Netflix and Amazon Prime, Asia sees strong competition from local players like iQiyi in China, Hotstar in India, and Iflix in Southeast Asia, which offer content tailored to local tastes.
4. Original Content Production – Following the global trend, Asian VOD platforms are increasingly investing in original content to differentiate themselves and attract subscribers.
5. Technological Innovation – Adoption of advanced technologies such as AI for personalized content recommendation and high-quality streaming capabilities (like 4K) is becoming a standard among Asian VOD services.
6. Regulatory Environment – The regulatory landscape in Asia varies significantly across countries, affecting the operation and content strategy of VOD platforms, particularly in terms of censorship and local content quotas.
7. Monetization Models – There’s a mix of monetization strategies in the Asian VOD market, including subscription-based models, ad-supported content, and pay-per-view options, catering to the varied economic capabilities of the audience.
8. Partnerships and Collaborations – Strategic partnerships between VOD platforms and telecom providers, content creators, and other tech firms are common, aimed at expanding content libraries and improving service delivery.
9. Challenges – Key challenges include content piracy, intense competition, and infrastructural limitations in certain regions.

Successful Content Strategies of VOD platforms

1. Local Content Creation – Platforms like Hotstar in India and iQiyi in China focus heavily on local content. For example, Hotstar streams popular Indian cricket leagues and iQiyi produces Chinese dramas, aligning with regional tastes.
2. Original Programming – Netflix and Amazon Prime have set a trend in producing original content. Netflix’s investment in original content reached $17 billion in 2020, leading to hits like “Stranger Things”.
3. Data-Driven Content Development – Platforms use viewer data to inform content creation. Netflix’s recommendation algorithm, for instance, plays a crucial role in retaining viewers by suggesting highly personalized content.
4. Diverse Genre Representation – Successful platforms offer a wide range of genres, from drama to reality shows, catering to diverse preferences.
5. International Expansion with Localized Content – Netflix’s strategy includes localizing content and interface for different regions, and producing local originals like “Sacred Games” in India and “Kingdom” in South Korea.
6. Partnerships for Content Acquisition – Collaborations with local and international studios help platforms like Amazon Prime and Hulu expand their content libraries.

Top Video-on-Demand Platforms from China

1. Youku Tudou

Platforms: Web, iOS, Android, PC, Smart TV

Countries: China

The most populous nation in the world occupies almost half (47%) of Asia’s video on demand (VOD) market. Yet the Chinese don’t turn to global brands such as Netflix and YouTube. They stream on local websites, one of which is Youku Tudou.

Founded in September 2005, Youku Tudou started as China’s version of YouTube. E-commerce giant Alibaba acquired the company later on in 2016. It has seen tremendous growth since then, clocking in 500 million users monthly.

The video on-demand platform allows users to view, search, and share videos through many devices. It has a vast video library—from TV dramas, music videos, interviews, and the like. Like Netflix, it also offers a subscription service for its video content.

Pros – Extensive library of local content; user-friendly interface.
Cons – Limited international content; some issues with streaming quality.
User Review – “Popular for its wide variety of Chinese content, but some users report issues with buffering.”

2. Iqiyi

Platforms: Web, iOS, Android, PC, Smart TV
Countries: China

Iqiyi is also one of China’s top video-on-demand platforms. Baidu, China’s largest search engine company, launched Iqiyi in April 2010. It is currently the largest VOD platform in terms of hours spent, nearly 6 billion hours per month. The video-on-demand website also amasses 500 million active users monthly.

Iqiyi offers a hybrid freemium and subscription model. Their users can watch videos free of charge, although these are not free of ads. Premium subscribers, on the other hand, have access to ad-free video streaming, as well as exclusive releases. The streaming site also established entertainment production companies to create their video content.

Users of the VOD platform also have access to graphic novels, online games, and merchandise from the company’s intellectual property.

Pros – Large selection of Chinese dramas and movies; high-quality original content.
Cons – Subscription required for premium content; ad-heavy in free version.
User Review – “Highly praised for its original series, but ads can be intrusive.”

3. Tencent Video

Platforms: Web, iOS, Android
Countries: China

Tencent Video is also leading China’s video-on-demand pack. Tencent, the makers of messaging services WeChat and QQ, created this subscription service in April 2011. The VOD platform has 62.59 million paid subscribers as of February 2018. It also reached 137 million daily active users in the fourth quarter of 2017.

VOD streaming service attributes its massive success to its commitment to delivering high-quality content. Their self-commissioned programs consist of TV drama series, movies, variety shows, and more; which contributed to users watching more hours on the website. Its comprehensive library also contained exclusive HBO content—the only one in China—so subscribers can get caught up with well-beloved shows like Game of Thrones.

Pros – Exclusive content, including popular Chinese TV shows and movies.
Cons – Some content is region-locked; occasional app glitches.
User Review – “Appreciated for its exclusive content, but some international users face access issues.”

4. LeTV

Platforms: Web, iOS, Android
Countries: China

Way before Netflix delivered the video on-demand experience, LeTV was first. Released in 2004, it is now one of the largest online companies in China, currently valued at US$6.43 billion.

LeTV provides an extensive library with over 100,000 TV episodes and 5,000 film titles. It specializes in film and television drama, both from local and international productions. The video on demand (VOD) platform offers free, ad-supported content, subscription options, and pay-per-view content.

Pros – Offers both Chinese and international content; good streaming quality.
Cons – Subscription model can be confusing; occasional server downtimes.
User Review – “Good mix of content but some complaints about customer service.”

Top Video-on-Demand Platforms from Southeast Asia

5. iflix

Platforms: Web, iOS, Android
Countries: Malaysia, Indonesia, Philippines, Brunei, Thailand, Vietnam, Cambodia, Myanmar, Pakistan, Nepal, Bangladesh, Sri Lanka, Maldives

More Asian VOD platforms, particularly in Southeast Asia, are getting a hold of the emerging middle-class population. Like Iflix: it prides itself on delivering high-quality content in developing markets. This approach gained them 15 million subscribers since it started in 2015.

Iflix has a vast library of local and international entertainment available for streaming and downloading. It uses a localized model not only for content, as they adapt their payment options depending on the country. Philippine users, for example, can pay through prepaid data instead of using a credit card service. It also lets you watch videos on demand for one low monthly fee, along with 30 days of unlimited VIP access.

Pros – Strong selection of local and Hollywood content; affordable pricing.
Cons – Limited availability in regions outside Southeast Asia.
User Review – “Known for its affordability and local content, but has a smaller library compared to global giants.”

6. HOOQ

Platforms: Web, iOS, Android
Countries: India, Indonesia, Philippines, Singapore, Thailand

Entertainment companies Sony Pictures Entertainment and WarnerMedia, and Singaporean telecom Singtel released the video on-demand service in 2016. It is the market leader in highly-populated Indonesia, amassing 20% active app users in the country.

Aside from a proportional yet vast amount of local and foreign releases, what makes HOOQ stand out is its “sachet pricing”. It will be the first to launch daily pricing options for as low as US$0.25. The VOD platform also offers a freemium, ad-free option for its subscribers. Customers can watch the first episode of all TV series for free.

Pros – Good selection of local and international shows and movies; affordable.
Cons – Discontinued service in 2020.
User Review – “Was popular in Southeast Asia for its range and price, but ceased operations.”

7. Viu

Platforms: Web, iOS, Android
Countries: Hong Kong, Malaysia, Singapore, India, Indonesia, Philippines, Thailand

With the recent global interest in Korean culture, one must surf through the K-waves: and Viu offers that. Hong Kong telecom PCCW released the service in October 2015. Since then, it has gained 16 million monthly active users as of April 2018.

The VOD platform is a treasure trove of Kdramas, as well as other original Asian content. Episodes first released on cable TV are uploaded hours after the telecast, complete with accurate subtitles. You can use the video on-demand service for free, although these are ad-supported. Premium subscribers, on the other hand, get extra features such as watching in HD.

Pros – Excellent source for Korean dramas; timely updates.
Cons – Limited content variety outside of Korean shows.
User Review – “Highly recommended for K-drama fans, though some desire more diverse content.”

8. Viki

Platforms: Web, iOS, Android, Smart TV (Android, Apple, Amazon Fire, Roku)
Countries: Worldwide (based in San Francisco, Singapore, Tokyo, and Seoul)

Viki is a video on demand website founded in Singapore in 2007. Rakuten Group of Companies acquired Viki three years after, joining big tech giants such as Viber and Lyft. Following the deal, the service garnered 35 million monthly active users.

The service differentiates itself from making the Asian experience global and communal. Although users can access it from anywhere in the world, its library is primarily Asian. Unlike most streaming services that are more for solitary binging, the VOD platform emphasizes the fan experience. Viki users can create “fan collections”, also building communities by allowing fans to interact with each other through timed comments. Plus, they have a LEARN mode that allows users to pick up the languages of the content they’re watching.

Pros – Wide variety of international content; community-subtitled shows.
Cons – Some content is region-locked; ads in free version.
User Review – “Fans enjoy the community features and content variety but dislike the ads and region restrictions.”

9. Catchplay

Platforms: Web, iOS, Android, Smart TV (Apple TV, Chromecast)
Countries: Indonesia, Singapore, Taiwan

Launched in early 2013, Catchplay is an over-the-top (OTT) streaming company based in Taiwan. Its VOD platform reached around one million subscribers, making it one of the most popular digital movie channels in Taiwan.

Users can access Catchplay through transactional and subscription videos on demand. Aside from having an unlimited-use film library that provides detailed browsing information, Catchplay has a rental service for newer movies. It also allows easy-switching of viewing devices without interruption. Users can watch for free, while premium subscribers can pay US$9.50 monthly.

Pros – Strong library of movies; user-friendly interface.
Cons – Limited selection of TV shows; mainly focused on movies.
User Review – “Movie lovers appreciate its collection, but some desire more TV series.”

10. OONA

Platforms: iOS, Android
Countries: Indonesia

OONA is an advertising-centered VOD platform created in 2017, allowing users to watch TV for free. Its recent partnership with communications giant Telkom Indonesia allows 185 million Indonesians to have subscription-less content.

OONA tags itself as the “YouTube of TV”. It’s free, with no subscription nor data needed. Viewers can watch their favorite show when they want, how they want, without commitments. One of its unique selling points is a virtual currency called coins, which can be redeemed for Telcom Indonesian products and other goods.

Pros – Free to use; includes a unique virtual currency system.
Cons – Limited content selection; primarily Indonesian content.
User Review – “Appreciated for being free, but with a limited and niche content library.”

Top Video-on-Demand Platforms from India

11. Hotstar

Platforms: Web, iOS, Android, Smart TV (Apple TV)
Countries: India

A significant chunk of the Asian video on demand market in India, in which streaming users ballooned to 49.8 million in 2018. One of the huge players in the Indian VOD scene is Hotstar. Their humongous success is evident in the first 40 days of its launch, as they have amassed 10 million app downloads.
Hotstar is a VOD platform that offers live video streaming, hence the record-breaking number of users in the app. This allows the users to watch live sports such as cricket, the Premier League, and Formula 1 with ease.

It also provides Bollywood content, alongside American shows and blockbusters. Users have the option to browse a huge amount of ad-supported content for free or choose premium membership plans which are monthly recurring.

Pros – Extensive range of Indian content; includes live sports streaming.
Cons – Streaming quality can vary; geo-restrictions outside India.
User Review – “Highly popular in India, especially for cricket streaming, but users outside India face access issues”

12. Eros Now

Platforms: Web, iOS, Android, Smart TV (Apple TV, Android TV, Roku, Google Chromecast)
Countries: Worldwide (based in India)

Probably one of the oldest in this list, Eros Now is India’s go-to VOD platform ever since August 2004. It prides itself in having the widest range of music and movies in several Indian languages. Currently, they have 100 million registered users and 7.9 million paying subscribers.

While local competitor Hotstar specializes in sports, Eros Now is a gold mine for music videos. Alongside these MVs was the vast content of Bollywood movies (over 10,000!), letting anyone from the world access Indian entertainment. The service has the basic option which allows you to watch unlimited music videos, music, movie trailers, and shorts for free. Premium users, on the other hand, have the access to unlimited movies and TV shows and more video on demand.

Pros – Vast Bollywood content library; includes music videos.
Cons – Occasional streaming issues; user interface can be improved.
User Review – “Bollywood fans love the content selection, though some report technical glitches.”

13. Voot

Platforms: Web, iOS, Android
Countries: India

Voot is the video on demand arm of Indian channel Viacom 18. Coming from one of India’s largest growing media networks, it aims to deliver fresh content. It has 32 million active monthly users, spending an average of 50 minutes per day.

Users can search from Voot’s library containing 45,000 hours, which includes TV shows, films, cartoons, and originals from MTV, Nickelodeon, and more. The best part of this VOD platform? It’s free.

Pros – Wide range of Indian content; includes shows from Viacom 18.
Cons – Ad-supported; some content only available in India.
User Review – “Popular for Indian TV shows and movies, but ads can be a downside.”

Top Video-on-Demand Platforms from South Korea

14. Watcha Play

Platforms: Web
Countries: South Korea

Watcha Play is a subscription VOD platform that rolled out last January 2016. It has been gaining traction in the Korean video on demand market, having 640,000 subscribers so far.

Dubbed as the “Korean Netflix”, Watcha Play’s fee is cheaper than Netflix’s charge, despite giving the same amount of local and foreign content. The movies are collated from Watcha, a “machine-learning-driven personalized content recommendation service”. This allows their users to get the best recommendations on what they’ll watch.

Pros – Curated content; personalized recommendations.
Cons – Focused mainly on Korean content; limited international titles.
User Review – “Praised for its curated Korean content, but those looking for more international variety might be disappointed.”

15. Tving

Platforms: Web, iOS, Android
Countries: South Korea

One of Korea’s video on demand pioneers, Tving continues to provide high-quality streaming services. CJ E&M, a Korean entertainment company, acquired it in 2016. Since then, it has had 7 million subscribers and 8 million app downloaders.

Tving offers not only CJ E&M content, but they’re also expanding to providing clips from other networks. The VOD platform is aiming to give unlimited movie screenings and live professional baseball games in the future. Recently it launched its global counterpart, Global Tving, where people all over the world can watch content in real-time.

Pros – Diverse range of Korean content; offers live TV streaming.
Cons – Primarily focused on Korean audience; limited international reach.
User Review – “Appreciated for its comprehensive Korean content but less known globally.”

16. Pooq

Platforms: Web, iOS, Android, Smart TV (Google TV, Samsung TV, LG Smart TV, Chromecast)
Countries: South Korea

Pooq is a Korean VOD platform established in 2012. It is the joint venture of KBS, MBC, and SBS, three of Korea’s biggest broadcasting companies. As of October 2017, it has 3 million registered users, making it Korea’s #1 OTT online video player.

Pooq delivers real-time streaming from 64 different channels. It also has a library of 6,000 movies and TV series, including content from BBC and Cartoon Network.

Pros – Offers content from major Korean broadcasters; live streaming options.
Cons – Limited to Korean content; may require a Korean IP for access.
User Review – “Valued for local content and live TV, but accessibility is an issue for international users.”

Other Video-on-Demand Platforms

17. dTV

Platforms: Web, iOS, Android, Smart TV
Countries: Japan

Although Japan’s video on demand market is relatively new, forecasts say that it will grow to US$2.4 billion in 2022. dTV is Japan’s market leader, occupying a 20.3% share among other VOD sites. It is a joint venture with entertainment company Avex Broadcasting and Communications, and mobile operator NTT Docomo. Estimates say the ott broadcasting iservice has more than 4.51 million subscribers.

dTv delivers 120,000 titles from different genres, from 13 channels. Subscription and movie rental services are offered, and these are charged by title and format.

Pros – Wide range of Japanese content; affordable subscription.
Cons – Content mostly in Japanese; limited global availability.
User Review – “Popular in Japan for local content, less known outside.”

18. Crunchyroll

Platforms: Web, iOS, Android, Smart TV (Chromecast, Apple TV), Windows 10, and game consoles
Countries: Worldwide (based on the USA)

Crunchyroll is the largest streaming service focused on Japanese animation (anime) and East Asian content. Starting in May 2006, it grew into 35 million community members worldwide.

The VOD platform provides over 900 anime shows and 200 dramas, including fan favorites such as Naruto and Fullmetal Alchemist. Free users can access a small library of content, along with the advertisements. A 14-day free trial is also an option for new users.

Pros – Extensive library of anime; available globally.
Cons – Ads in the free version; some region-locked content.
User Review – “Highly popular among anime fans worldwide, though some complain about the ad-supported model.”

19. Amazon Prime Video

Platforms: Web, iOS, Android, Smart TVs, Windows 10, set-top boxes, and game consoles
Countries: Cambodia, Hong Kong, Japan, Indonesia, India, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam

Of course, the mainstream Western services will eventually find their way into Asia. Amazon Prime Video launched its VOD platform in 11 Asian countries last 2016. It is the streaming platform of the biggest e-commerce website in the world, containing critically-acclaimed shows like Transparent, and Mozart in the Jungle.

Customers can try out free for seven days, as well as sign up for the service at US$2.99 for the first six months. Subscribers are also given a Twitch Prime membership, granting them exclusive content on the said gaming platform.

Pros – Diverse content library; includes Amazon Originals.
Cons – Some content is region-specific; interface could be more user-friendly.
User Review – “Praised for original content and movie selection, but some find the interface less intuitive.”

20. Netflix

Platforms: Web, iOS, Android, Smart TVs, Windows 10, set-top boxes, and game consoles
Countries: Hong Kong, India, Indonesia, Japan, Malaysia, Nepal, Pakistan, Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand, Vietnam

Netflix is one of the most popular and the best video on-demand apps. Netflix changed the face of video on demand by providing binge-able original content. Its global expansion in 2016 cemented itself as an entertainment powerhouse.

The quality didn’t change, as Asians can chill to shows such as Stranger Things, Westworld, and Narcos, among many others. Premium users can create different profiles for every person using Netflix, allowing it to give recommended content for each.

Interested to learn more about how Netflix got started? Here’s a blog covering history of Netflix to help you know how the company got founded and challenges it had to go through before becoming one of the streaming giants.

Pros – Large, diverse content library; strong original programming.
Cons – Subscription cost; content varies by region.
User Review – “Widely popular for its range and originals, though some users are concerned about rising costs.”

How To Build Your Own Video On Demand Platform?

The video on demand industry is projected to grow at a rate of 3.6% by 2024. It is a good opportunity for content creators to create content and build their video on demand websites. 

Content: To get started, plan your type of content for the audience. Content can be of any industry like entertainment, sports, education, etc.

Video Monetization: You can explore various monetization platforms. In advertisements, you can show other companies ads on your platform. With a subscription model similar to Netflix you can charge on a monthly basis for content access. In the Pay-Per-View model, charges are applied on watching a specific video like conferences, events, or shows. Choosing the absolute right monetization model based on your audience, type of content and revenue goals is must for creating a successful video monetization platform.

VOD Streaming Requirements: 

• Make sure to have a good internet connection to stream high-quality videos. 
• Select a good hosting solution and CDN that offers quick video access. 
• A Video streaming service should have robust security for authorized content access. Security features like DRM, Watermark, Restricted Domains can safeguard your content. 

Vdocipher offers a content management system to host your video content with advanced features like DRM encryption, Unlimited Video Storage, Video Analytics, Smart HTML5 Player.

VOD Platform

Despite hundreds of VOD streaming platforms at their disposal, most Asians prefer to copy pirated content.You can also check out our top vod streaming services for Video Hosting. If you are looking to launch a VOD platform with the highest video piracy protection, have a 30 day free trial at VdoCipher. 

FAQs

What are the best Indian VOD platforms?

Some of the best Indian VOD platforms include Hotstar, Voot, and Eros Now.

What are the Key Features to Look for in a VOD Platform?

There are several features to consider in VOD such as a well-built Video Content Management System, Customizable, Device Compatibility, Video monetization, and Security.

Why is Video on demand Important?

Video has become the most sought-after way of consuming content. VOD gives the users flexibility and functionality to watch content at their own pace where users can pause, rewind and fast forward the content. For content creators, the platform provides a great opportunity to showcase their talent.

Siddhant Jain

CEO, VdoCipher. Writes about video tech, ed tech and media tech.

www.vdocipher.com/

The post Top 20 Online Video-On-Demand (VOD) Platforms in Asia [2023] appeared first on VdoCipher Blog.

We expect to see more and more subscription-based video-on-demand services, not just from the now market giants like Netflix, Amazon Prime, Hulu, Disney +, and Apple TV, but from others.

What is SVOD – Subscription Video On Demand?

Subscription Video on Demand (SVOD) is a service that allows consumers to watch content on-demand. Subscription services are typically offered in the form of monthly subscriptions for unlimited access.

SVOD is a business model for distributing content via the internet. It was first introduced to customers by Netflix and then took over the market with its plans that offer a wide range of movies and TV shows. Customers can choose from a monthly subscription package that offers as many as tens of thousands of TV episodes and movies.

In the Subscription Video on Demand (SVOD) model, users get unlimited access to video content for a monthly fees. SVODs are also often cheaper than traditional cable providers too, which make them an attractive option for many households who are looking for an alternative for their viewing needs.”

Netflix is the biggest SVOD platform in the world. Netflix accounts for over 35% of peak internet traffic in North America. What this means is that at any time every third internet user is streaming videos on the VOD platform.

When a single VOD streaming platform offers such variety as Black Mirror, BoJack Horseman and House of Cards, how else would you spend your time?

The Biggest SVOD platforms

SVOD model is best suited for websites that satisfy two criteria:

• Possess a large library of video content
• Have the potential to sustain large number of viewers.

Entertainment SVOD platforms

Top entertainment SVOD platforms offer more video content than any user can possibly watch. The unlimited choice of video content helps build a large audience that wants to “Netflix and chill”.

Netflix’s lead has been followed by many SVOD platforms. Amazon Prime Video, Hotstar and Hulu are amongst the biggest entertainment SVOD platforms in the world.

These SVOD platforms are incredibly good at making money. In 2016 SVOD platforms in the US generated $6.2 Billion revenue. This towers over the $2 Billion generated by Electronic Sell-Through platforms such as iTunes.

Elearning SVOD platforms

The subscription video on demand model works great in the elearning sector as well. Pluralsight and Lynda are most popular SVOD platforms providing professional training content. These platforms offer online training videos for people wishing to upgrade their skills.

MOOC providers Udacity and Coursera have also opted for the Subscription VOD model. The SVOD model enables these platforms to achieve sustained growth in revenue and a stable user base.

There is immense potential for growth in SVOD market. This blog provides a guides on how to create an SVOD platform.

Can Video on Demand replace Television

Video on Demand platforms have grown exponentially in size over the last 10 years. Cable television has dominated the living room for quite a while now. This monopoly is now being threatened by all-you-can-watch SVOD platforms.

Consider the figures from a global Nielsen survey on the popularity of video on demand platforms.

Nielsen’s followup to the study however revealed an interesting insight. Even though users express the intent to cancel cable, they rarely go through with cutting the cord.

The sheer variety of content that cable television offers cannot be matched by a single VOD platform. Indeed, SVOD platforms remain highly specialized. Most platforms focus on only a single range of content. This is because SVOD platforms need to excel in their niche to succeed.

YouTube is the biggest video on Demand platform

Viewers on YouTube clock over 1 billion hours of videos viewed, every day. The platform generated $9 billion revenue in 2015. This revenue comprises of the 45% of ad-revenue split from videos watched. 

YouTube’s revenue model is Advertising video on demand (AVOD). In AVOD platforms, subscribers do not pay for access to content. The VOD streaming platform generates revenue from showing ads to users.

This ad revenue is often quite low. Ad revenue generated per user is significantly lower than revenue that can be generated from a user subscribing to an SVOD platform. The upper limit for money made from ads is about $20 per 1000 views.

For effective representation with YouTube, Video creators have to sign up with Multi-channel Networks. This brings their split down to 38 percent. Video creators barely make enough money from Youtube to recoup the investment in video.

Potential for a vast ecosystem of VOD Platforms

Artists are increasingly starting their own video on demand platforms. YouTube personality Casey Neistat stopped vlogging on YouTube to start his own venture with CNN.

Opportunities for better monetization of content are now available for video creators. Video creators have the opportunity to contribute to an ecosystem of VOD platforms that would displace television.

Video on Demand Business Models

• Advertising Video on Demand (YouTube, Hulu)
• Subscription Video on Demand (Netflix, Amazon Prime, Hulu Plus, Hotstar)
• Transaction Video on Demand (iTunes, Google Play Movies)
• Premium Video on Demand (PVOD)

Subscription Video on Demand – The Whys and Hows

Why Should You Consider SVOD (Subscription Video On Demand)?

The time is perfect for you as a video creator to start your own Video on Demand Platform. Revenues per subscriber on your own video platform are much much higher than revenue per subscriber to your YouTube channel.

Subscription costs in SVOD tend to be quite low compared to the aggregated costs of cable membership. This means that users can easily opt for multiple subscriptions to VOD platforms, without burning a hole in their pocket. SVOD is a much more sustainable model for VOD platforms, from both customer’s and video creator’s perspective.

Subscription Video on Demand model is ideal when you:

• Are confident about building a loyal audience, and
• Have a sufficiently large library that users can watch when convenient.

Examples of niche video on demand platforms include:

• Indieflix, which is a platform for independent short films
• Noggin, Nickelodeon’s video subscription platform for preschoolers.
• Panna Cooking – Video Recipes from master chefs

Costs of Content licensing in Subscription Video on Demand

If you are a content aggregator, you can choose to acquire different kinds of video content, and offer a combined subscription to your video package. A large library of content that would appeal to your subscribers is ideal for the SVOD model.

On the other hand you can offer a select range of premium content. Transactional video on demand model, used among others by Apple iTunes, makes more sense for premium content. p Examples of premium content would be movies being released through streaming video close to their theatre release. Hollywood studios are actively considering a Premium Video on Demand model, offering films to users at high price points within weeks of theatre release.

Determining the costs and potential revenue from adding video content is a key problem to solve. You would need to assess the value that it adds to your video library. Quantifying this value is the main challenge for video aggregators in the SVOD model.

User Management

User management is the most critical element to a subscription video on demand. It is at this stage you should ask yourself what features you wish to incorporate as part of the subscriber membership experience.

For example, do you want users to have access to all the content on your website at once? The answer depends on how you want your users to experience your SVOD platform.

You can implement Multi-tiered Memberships – Suppose you have somehow bagged the streaming rights to HBO’s Game of Thrones. You can sell a subscription to users who want to watch the show as it is released, and another (pricier) subscription to users who wish to catch-up with episodes of previous seasons.

With your own subscription video on demand platform you can customize user’s experience. You also have flexibility over pricing, meaning that you can effectively monetize from budget customers as well as from customers seeking a superior experience. In this case, don’t forget to integrate a local phone service so that customers can reach out whenever they have questions and get quicker support.

Netflix has a tiered pricing model, starting at $7.99 in the US. By upgrading to the $9.99 subscription users can simultaneously watch Netflix on two screens, and for $11.99 subscription can access it on 4 screens. Most new video on demand platforms implement a variant of a freemium model, with free content available to attract new users, and then tiered pricing options. 

Sell Multiple Memberships

You can also sell multiple memberships for piecemeal video content. Suppose you’ve managed to wrest House of Cards away from Netflix, and want to sell separate subscriptions to both House of Cards and Game of Thrones. You can do so, if it makes sense to sell separate subscriptions. While there is likely to be considerable audience overlap for the two TV series, selling multiple subscriptions makes sense when you believe that different kinds of users require exclusively one kind of content. Online education platforms generally adopt multiple memberships, based on the subject that students wish to learn.

Managing User Access

Ultimately any good user management system succeeds on the basis of how well it manages user access. Adding user restrictions, such as the ability to download videos, watching simultaneously on different screens, and managing total user watch time can be highly important. You may also wish to implement a dripped content strategy, wherein your videos may become accessible to users only after a set period. You can for example release a new episode of a video series for new viewers. This makes eminent sense for online video courses and for newly released television shows.

A detailed comparison and statistical study of SVOD with TVOD is here.

WordPress for Subscription Video on Demand Platform

WordPress, with its fantastic ecosystem of plugins and themes offers a large variety of membership plugins. Popular WordPress membership plugins MemberPress, WooCommerce Memberships and Restrict Content Pro provide most of these user management features that you may wish to incorporate to your website. Each of these plugins has a unique feature set, and whether it is the best for your Subscription video on demand model depends on the feature set you are looking to incorporate to your website. WordPress guru Chris Lema has done a great analysis here of the features you should look for in a membership plugin.

Advantages of SVOD

If you want to be successful with your SVOD business, you’ll want to understand all the benefits of this new business model.

1. Consistent Revenue: Subscription services provide a more consistent revenue stream. You may charge a fee for video content on a monthly or annual basis. This means you’ll have a regular revenue stream for the specific time period.
2. Price Customization: There are no price restrictions for the monthly subscription fees that have been set up for your video content. You can decide the price on the basis of the content demand and trend.
3. Customer Base: Provide your viewers with valuable and relevant content and they’ll become your committed followers. This customer base will let you grow your business and reach a wider audience
4. Best for large content portfolio: SVOD works best if you have a large content portfolio, and provides better retention, time per user, and trust to content providers that their content reaches the maximum audience. More details on how to make it work are here.

Disadvantages of SVOD (Subscription Video On Demand)

1. The problem with SVOD is that once you have subscribed to a channel you will have to wait until the subscription period is over and renew it if required.
2. SVOD does not inherently directly link operational costs of bandwidth to revenues, it works generally at a larger scale. The cost of delivery reduces at scale.  High pricing or Limitation on content hours can make it work at lower audience numbers.
3. If your platform has more hours of content to present, it’s challenging to know which movies to show and what to recommend. Though at the same time, it is an opportunity to charge money from new content producers for advertisements and promotions on the platform.

Secure Video Hosting with VdoCipher

While TV is a major competitor to VOD platforms, video piracy poses a bigger, existential threat. Our statistical study shows that 1 in 5 of the internet population uses a video downloader tool. Your customers, who should help you bring in new customers through word-of-mouth, can just as well share their user password or download the content directly.

If your users share passwords among themselves, the number of people that they share it with would be the audience lost to your VOD platform. So if every 4th user shares it with 4 other friends, there is 1 lost subscriber to every paying subscriber. By combating piracy you can double your income from your SVOD platform. Losses from online sharing of videos are much higher. 

VdoCipher’s secure video streaming offers a full-stack DRM, helping you battle piracy effectively. Security features include –

• Server side encryption in Amazon S3 making sure your files are secure in the cloud
• Encrypted video streaming ensures that files remain secure throughout the streaming process
• Player authentication using OTP – User’s video player is authenticated at the time of playback, meaning non-authenticated users cannot log in, and the video cannot be shared on any unauthorized website
• Dynamic watermarking – Text/image overlay over the video, deterring pirates from using screen capture software

Find more details about VdoCipher’s DRM infrastructure and our integration of Widevine DRM for Hollywood-grade security, which helps us protect your premium content.

Online businesses also often require features over and beyond video security. VdoCipher fulfills all major requirements for enterprise video hosting. The complete set of features that VdoCipher offers for enterprise video hosting may be found here. 

FAQs

1. What does SVOD stand for?

SVOD stands for Subscription Video on Demand. In the Subscription Video on Demand (SVOD) model, users get unlimited access to video content for a monthly fee.

2. What are the advantages of SVOD?

• Viewers can watch all the available content they want as long as they keep the SVOD subscription active.
• Provides consumers with more choice than other streaming services because you can choose from a wider range of content

3. What are some examples of SVOD models?

Some of the examples of SVOD include Netflix, Disney+, Prime video.

Siddhant Jain

CEO, VdoCipher. Writes about video tech, ed tech and media tech.

www.vdocipher.com/

The post SVOD – All You Need To Know About Subscription Video On Demand appeared first on VdoCipher Blog.

Most learners admit that online learning is way cheaper, more effective, and more convenient than traditional education. This is the reason more and more people choose to study on online learning platforms. Whether you want to learn a new marketable skill or learn the latest technologies, go for online learning platforms. They are, without any doubt, an excellent and easily accessible resource.

When you learn on online video platforms, it feels like you have complete control over your academic life. And you can learn at your own pace. It doesn’t feel like someone is holding a shotgun over your head. If you love online learning models and want to explore the best online learning platforms, keep reading this blog. You are going to find the name of the top 9 online learning platforms. 

What is an Online Learning Platform

As the world is getting more interconnected through cloud usage and other technological developments, online learning platforms have become increasingly popular in recent years. These platforms provide a convenient and flexible way for students, instructors, course creators, and administrators to connect and collaborate. Instructors and creators get a medium and students get new skills at the ease and convenience of their homes or workplaces.

These platforms can be found in many forms like MOOCs, online universities, corporate training platforms, and LXPs providing learning solutions to different categories of learners. Some learners want to enroll for a basic certificate, some are looking for tutorials, some for online degrees and many are looking for specific courses to upgrade their career within their organization.

As their advantage, these platforms help save time and money over traditional classroom-based education, including the ability to learn at students’ own pace and access a broader category of course materials. Learners can also connect with experts and peers through forums, quizzes, and chat sections as per the platforms’ capability and needs. Instructors and administrators also get the advantage of monitoring the students’ progress easily and can easily scale the content through specific analysis of course content. They can gather details about uninteresting content and can trim or add additional supporting material.

Types of Online Learning Platforms

There are various types of online learning platforms for specific learning needs. Some are even low-cost and free learning solutions to cater to large crowds looking for basic educational needs. Other types like LMS provide an easy and scalable framework for instructors to publish their content without the need for technical infrastructure build-up. Let us discuss some of the most common types of online learning platforms like,

Massive Open Online Courses (MOOCs): These are large-scale online course platforms that are free or low-cost and aimed at unlimited participation through open access via the Web. They not only provide pre-recorded lectures but also interactive courses with the support of forums and community discussions for higher engagement. The likes include Coursera, Udacity, and Edx.

Learning Management Systems (LMS): These are online platforms that offer a range of educational resources, including course materials, assessments, and communication tools. LMS platforms are often used by educational institutions and corporations to manage and deliver online training programs. As an instructor or learning administrator, the LMS framework is fairly easy to set up in comparison to custom-made learning platforms.

Content Management System (CMS): Originally developed to support text content, these platforms are now in great demand to set up a learning management platform of their own. A CMS allows you to build a website or application with content ranging from videos to supporting features like text, quizzes and forums. Additions can be made through custom code or plugins available for the specific CMS.

Language Learning Platforms: platforms like Duolingo, Babbel, and Rosetta Stone are designed specifically for language learning and offer courses, tutorials, and resources to help learners improve their language skills.

Virtual Tutoring Platforms: These platforms provide one-on-one online tutoring sessions with qualified instructors. Examples include TutorMe, Chegg, and Wyzant.

Features of Online Learning Platforms

Online Learning Platforms Infrastructure

Technical Infrastructure of an online learning platform is critical for the effective delivery of quality education to learners. An online learning platform needs to maintain the following five types of infrastructure for being a versatile and ubiquitous learning solution.

Web architecture

An online learning platform requires a robust web server architecture that can handle large volumes of traffic and provide stable and fast connections to learners. The platform should be designed to handle peak traffic volumes and have redundant servers to prevent downtime. The web interface must also fulfill navigation, search, categorization, and SEO capabilities to enhance user experience and indexing of the learning content.

App Architecture

Designing the architecture of an Android or iOS app for an online learning platform requires setting up application features, user interface, backend, user authentication, and data storage. Choosing the right technology stack for the app, including the programming language, development framework, and third-party libraries is also very important. APIs and database setup is also required as per the need.

Video Infrastructure

Merging the video infrastructure with the web server can cause problems with the performance of your learning platform and can even cause crashes. This is the reason it is important to set up a video infrastructure consisting of dedicated video storage, CDN, transcoding, adaptive bitrate streaming, and a customized video player for the best video viewing experience.

Security Infrastructure

An eLearning platform contains premium video content and students’ data which is prone to illegal downloads and hacking respectively. Setting up the multi-DRM infrastructure for video security and a bug-free authentication/access management system is required to protect against data piracy and eventually monetary loss.

Analytics Infrastructure

Online learning platforms should have analytics and reporting capabilities that allow instructors to track students’ progress and identify areas for improvement. This analytics infrastructure mainly requires data collection through video viewing stats and other result-oriented elements accompanying an online course.

Benefits of an online learning platform

Online learning platforms have a lot of advantages and below are some of the benefits of online learning platforms: 

Everyone can access education regardless of location.

Earlier, when you choose to pursue a course of your choice in another country, you need to move to another city. There are some countries where young women are not allowed to access education. Online learning platforms help learners eliminate geographical barriers, both social and physical. All thanks to an online learning platform to access high-quality education app at your place and time.

You can learn about anything and whatever you like

Sometimes, you might get a rejection by your dream university like Harvard. Online courses enable you to study whatever you want. Several Prestigious universities provide free courses at very cost effective rates. 

Comfort and flexibility

Due to the highly competitive learning environment of traditional learning, some people might feel overwhelmed. Some people can’t bear failure in front of others. On the other hand, it is easier to accept it at your place when there is no one to judge. If we talk about comfort, online courses and video platforms give you a way to escape from long classes and uncomfortable classrooms. If you are using an online learning platform, you can save time and cut the cost of commuting from home to school. 

Upskilling 

If you are a working professional and want to upskill your knowledge, a traditional learning system might not suit you. Due to the ease of use and convenience, you can choose online learning platforms to enhance your knowledge.

Do online certification from these platforms help?

Many people might be thinking if it is profitable to get certified from online learning platforms. The correct answer is – it depends on what you want to achieve from online learning. Put this way- a certification might not be helpful or recognized a lot. But the things you learn to earn these certificates are worth spending your money on. 

Here are how online certifications from e-learning platforms help:

Make your resume stand out

At the time of hiring, employers look for what value they can add to their business. Showcasing your certification of relevant online courses is a great starting point and helps you stand away from the crowd. Therefore, you can add your online course certification to your resume to make it attractive and highly professional. 

To climb your career ladder

Is your main goal to increase your earnings potential and get an appraisal as quickly as possible? Then online learning platform certification can help you get the job done. Or are you looking to enhance your existing skills or get familiar with a new skill in the market? In that case, you should look beyond certifications while learning online.

For example, by gaining skills in a digital marketing master certification program, your manager might not want to bear the expense.  Especially hiring a full-time digital marketing manager to bring those skills to the organization.

Indeed, the credibility of online certification is not much in the market. But, the training, projects, and hard work you do to earn this certification is something worth considering. Online courses are a great way to acquire skills and retain them for a longer time duration. 

The right online platform for learning varies from person to person. For example, if you want to strengthen your knowledge in a particular subject, classroom platforms might be a good option. If you are a working professional wanting to brush up on your coding skills, choose platforms like Datacamp.

How to Choose the Right Online Learning Platform

Choosing the right online learning platform can be a task given the availability of options in the market. Here are some factors to consider:

Course Quality – Look for online learning platforms that offer high-quality, well-structured courses taught by qualified instructors. Check reviews and ratings from other learners to analyze the effectiveness of the courses.

Cost – Consider your budget and explore platforms that offer courses within your price range. Some platforms offer free courses, while others may provide subscription models or one-time payment options.

Certification Value – Ensure that the platform provides certifications that are recognized and valued in your industry or field of study.

According to a Coursera impact report, “87% of people learning for professional development report career benefits like getting a promotion, a raise, or starting a new career.”

User Experience – A platform must be user-friendly with intuitive interface, easy navigation, and accessibility on various devices, including mobiles and tablets.

Course Offerings – Ensure that the platform offers courses that align with your learning goals and interests. Whether you’re looking to develop a specific skill or explore a new field, the platform should cater to your educational needs.

Support and Resources – Look for platforms offering adequate support and resources, such as forums, discussion groups, and additional reading materials, to enhance your learning experience.

Flexibility – Choose a platform that allows you to learn at your own pace and provides flexible learning schedules, especially if you’re balancing other commitments like work or studies.

By considering these factors and conducting thorough research, you can select an online learning platform that aligns with your goals, preferences, and budget, ensuring an enriching learning experience.

Top 14 Online Learning Platforms

We hope you have a solid understanding of how an online learning platform helps ease learning and offers numerous benefits. Here are some of the most reliable online learning platforms: 

Coursera

Coursera claims to have partnerships with leading universities and companies. They bring flexible, affordable, job-relevant online training to individuals .you will get a range of learning courses. That is from practical learning to job-ready certificates to career credentials degree programs. 

Coursera courses are even free to learn. But you will have to pay for them if you need access to graded assignments or a Course Certificate. Most of the professional individuals turn to Coursera for upskilling and get promotions. 

Udemy

Udemy is one of the largest online learning platforms that help students. And businesses provide the skills they need to compete in today’s economy. You can get access to expert instructors teaching over 155,000 online courses. The course ranges from programming and data science to leadership and team building. Udemy also offers an employee training and development platform with learning analytics and hosts and distributes their content. Udemy also helps government workers upskill and prepare them for the future.

Khan academy

Khan Academy is a nonprofit organization providing a free, world-class education for anyone who wants to learn. They follow the mastery-based process, enabling learners to master key concepts first before moving on to more challenging content. The platform is entirely free for learners and includes thousands of interactive lessons, videos, and articles for entire K–12 subjects.

LinkedIn Learning

LinkedIn Learning is one of the leading online learning platforms today. It offers better learner engagement and also aids in developing the skills they need in the future. You can choose from the range of 6,000 courses, and they add more than 50 new courses every week. And they have a vast library with the most in-demand business, technical, and creative content.

LinkedIn Learning also gives personalized recommendations to connect learners with the most personalized learning resources.

Skillshare

Skillshare is an online learning platform offering value for money to learners. You get unlimited access to over 20,000 classes at 15/m or 99/y. You can access online classroom sessions, workshops, and LIVE training that are simple and engaging at an affordable rate. The topics, of course, include video, freelancing, illustration, design, photography, and more. 

Masterclass

The masterClass is a well-known streaming platform where anyone can learn. You can take their annual membership to get unlimited access to instructors and classes. They offer courses on a wide range of subjects like Design & Style, Arts & Entertainment, Business, Sports & Gaming, Writing and more. There are around 20 video lessons with an average of 10 minutes per lesson. Once you register for the course, you can learn on your own in small chunks or binge it all at once. Their close-up videos, hands-on practicals make you feel like you are having a one-on-one with the teacher. 

Edx

You can take most of the EDx courses for free. However, you need to pay to earn a certificate. You can access MOOCs and interactive online classes on Edx in almost all subjects. This includes history, science, computer science, engineering, business, social sciences, and artificial intelligence (AI). 

Jigsaw Academy

Jigsaw Academy offers courses on the latest technologies like data science to help you upskill, stay updated & get noticed. They have their experienced domain experts & educators who offer well-structured courses with an industry-relevant curriculum. The academy can meet the fast-growing demand for talent by providing industry-relevant training and online education and developing business-ready professionals.

Datacamp

Datacamp is best for people who have a solid foundational knowledge of programming languages. If you have little to no coding experience, this platform might not be much beneficial for you. Their courses are comprehensive and detailed and well presented in a helpful way if you are a beginner. If you are a newbie to data science, Datacamp can indeed be the best online learning platform. 

Coding Ninja

Coding Ninja is an online learning platform with a specialization in teaching coding. Their courses help users to learn to code and they also help in getting placements and preparing for interviews. If you want to take a tech job, this is the best online learning platform for you. You can learn anything from C++, Java, Python, Android, Machine Learning, Data science, WebDev, interview prep, tech aptitude.

Duolingo

Duolingo has a focus on learning new languages. You can learn pretty much anything from Spanish, French to Japanese. Their interactive learning platform allows you to learn new languages in the most fun way. They offer a skill tree of lessons which includes flashcards, flashcards, and multiple-choice questions to help you learn new words, phrases, and sentences. 

Memrise

Memrise is another online learning platform where you can learn new languages. It is also interactive, and the gamification is fun as you get scores and experiences with which you can compete with your friend’s progress and also with people all over the world. A of their cool features includes ‘mem’, where you can make notes against every new word or phrase to learn. This can be really helpful when you are trying to learn languages like Japanese, which has a really difficult script. Also, apart from all the quizzes, flashcards, you also get learning with locals, where you can see short videos of people speaking the language. Also, with ‘immerse’ you also get short videos of skits, with people using specific words and phrases, explaining different nuances of the language through skits.

Applied AI

Applied AI is another online learning platform with a focus on coding, and more specifically machine learning and Artificial intelligence. They help you learn all the skills necessary from the beginner to the advanced level. After that, they also help their students to prepare for interviews and help them get placed in the top companies.

Skill Lync

Skill Lync started out as a YouTube channel, which shared engineering tips initially. But now, Skill Lync is an e-learning platform with a focus on engineering courses and even helps students get placements. 

They help users learn technical skills required for engineer jobs. Their courses include mechanical, electrical, civil engineering, and even computer science. They even provide projects to help students get a real-time experience of working, which can further help them get the job they require. 

Conclusion

These are some of the best online video learning platforms today. These online learning platforms offer the most effective and convenient way of learning. You can choose any of them that suits your learning needs and budget. The affordability and ease of education also help organizations create high-quality employee training programs at a lower cost. It also empowers employees to keep upgrading themselves and be excited about learning.  

You can know a bit more about different video platforms, such as short video platforms, video education platforms, social video platforms, video sharing platforms, video streaming platforms, and ott platforms.

FAQs

How to develop an online education platform?

You need to work on at least three out of five infrastructures to build an online education platform. These infrastructures are namely web, app, video, security, and analytics. Having all five increases the reach, scope, and versatility of your platform.

What kind of security does an Online learning platform need?

An online learning platform that contains premium video content and students’ data requires setting up multi-DRM video encryption infrastructure for video security and a bug-free authentication/access management system to protect against data piracy and eventually monetary loss.

Are third-party video infrastructures reliable for Online learning?

Many secure video hosting providers like VdoCipher are built to cater to eLearning and Media clients. They provide multi-DRM encryption for video security with CDN, dynamic watermarking, adaptive bitrate streaming, custom video player, APIs, SDKs, plugins, and many other features for the best video viewing experience and easy integration.

Rahul Rana

Head of Digital Marketing at Vdocipher. I love the art of connecting the right product to their users. When i’m not doing that i love getting lost in books.

www.vdocipher.com/

The post Top 14 Online Learning Platforms in 2023 appeared first on VdoCipher Blog.

VOD OTT Difference

OTT or over-the-top is partly a subset of VOD. If you consider a Venn diagram to understand the difference, then it overlaps with VOD when the streaming is limited to internet-based. But when it comes to live streaming, it is not VOD and is only covered under OTT.

Now, What is VOD?

Video-on-demand or VOD is a video delivery mechanism that delivers video content, such as educational videos, movies, and TV shows, directly to customers for immediate viewing. VOD can stream through Cable, satellite, or Internet. Only the internet part comes under OTT, this means Netflix is a VOD as well as an OTT. Cable-operated VOD examples include Xfinity, Hathway, etc. and Satellite based VOD examples include Dish Network, Directv, Verizon Fios, Comcast, Cox, Time Warner Cable, Charter Spectrum, Broadstripe, etc. Also, pre-recorded videos distributed over private network settings for training, communication, and customer services, also come under the VOD head.

OTT on the other hand transmits data over the internet. It doesn’t require users to subscribe to a traditional cable or satellite pay-TV service but you may need to subscribe to the internet service and also for paid content. OTT also includes live streaming and scheduled media programs getting distributed over the internet.

Remember, If the content is via satellite or cable and you cannot watch it whenever you want, it is neither a VOD nor OTT.

VOD Workflow Fundamentals

A Comprehensive VOD Workflow includes:

Content Acquisition:

• Source video content from creators or licensed sources.
• Ensure content is in a format suitable for processing and distribution.

Storage:

• Use robust storage solutions, considering redundancy and backup for safety.
• For internet-based streaming, cloud solutions like S3 buckets can be considered. For cable and satellite, dedicated data centers or storage facilities are used.

Content Transcoding:

• Convert source video into multiple formats and resolutions to cater to different devices and bandwidths.
• Use dedicated transcoding solutions. For internet-based platforms, services like AWS Elemental MediaConvert can be considered.

Content Delivery:

• Internet Streaming: Utilize Content Delivery Networks (CDN) to ensure fast and reliable content delivery to end-users.
• Cable and Satellite Streaming: Use dedicated broadcast equipment to send signals to set-top boxes or satellite dishes of subscribers.

Playback and User Experience:

• Provide adaptive streaming to ensure optimal video quality based on user bandwidth.
• Offer features like pause, rewind, and fast forward for enhanced user control. Also features like multi-language subtitles, chapters, player color, etc must be used wisely to enhance user experience.
• For cable and satellite streaming, consider using proprietary hardware-based players customized for your brand.

User Access and Management:

• Implement authentication and authorization mechanisms to ensure that only subscribed users can access the content.
• Consider solutions like Amazon Cognito for internet-based platforms. For cable and satellite, proprietary access control systems are used.

Metadata Management:

• Store video metadata in robust databases. For internet-based solutions, databases like AWS DynamoDB can be considered.
• Metadata enhances searchability and user experience.

Security:

• Ensure DRM encrypted transmission of content which encrypts the content and also handles the key exchange securely.
• Implement secure access controls to prevent unauthorized access.
• Cable and satellite-based VOD providers need to integrate DRM with the hardware through proprietary ICs and processing hardware.

OTT Workflow Fundamentals

A Comprehensive OTT Workflow includes:

Content Acquisition:

• Source original content or acquire licenses for third-party content.
• Ensure content adheres to regional regulations and licensing agreements.

Storage:

• Store content in scalable and secure storage solutions.
• Cloud storage solutions, such as S3 buckets, are commonly used due to their scalability and global reach.

Transcoding and Packaging:

• Convert content into multiple formats suitable for various devices.
• Package content for adaptive bitrate streaming to ensure optimal quality based on user bandwidth.
• Consider using technologies such as CMAF for multi-format usage.

Content Protection:

• Implement Digital Rights Management (DRM) solutions to prevent unauthorized access and piracy.
• Different devices might require different DRM solutions.

Content Delivery:

• Use Content Delivery Networks (CDN) to distribute content globally, ensuring low latency and high availability.

User Access and Authentication:

Implement robust user registration and authentication systems.

Analytics and Personalization:

• Video analytics can be used to analyze the user experience as well as to protect your content against unauthorized usage and password sharing.
• Offer personalized content recommendations based on user behavior and preferences.
• Monitor user behavior, content popularity, and streaming quality.
• Use analytics to drive business decisions.

Monetization:

• Implement chosen monetization models, whether subscription-based, advertisement-driven, or pay-per-view which are also called SVOD, TVOD, and AVOD.
• Ensure seamless payment gateways for subscription and pay-per-view models.

OTT Video Technology

In the realm of OTT, software-defined media supply chains have emerged as the linchpin, reshaping the broadcasting landscape. Here’s a deep dive into the technology underpinning OTT:

Software-Centric Infrastructure:

Legacy systems, being hardware-based, are infrastructure-centric and rigid. In contrast, OTT thrives on scalable, adaptable, web-centric platforms, achievable solely through software-based systems.

Packetization and Transport:

• OTT operates on the principle of packetization, segmenting data streams into manageable “chunks” for transport via HTTP.
• To counter challenges like latency and packet loss, OTT employs HTTP over TCP/IP.
• This protocol, with its acknowledgment mechanism, ensures packet delivery, retransmitting lost packets as necessary.

Content Delivery Mechanism:

• Traditional broadcasting pushes content, whereas OTT adopts a pull model. End devices request content, and OTT players retrieve and stitch together media chunks, creating a seamless stream.
• This pull model is facilitated by ubiquitous web browser protocols, with the receiver (or end device) controlling the transmission process.
• After Flash players became obsolete, HTML5 players can now handle smooth and secure delivery of video content with all advanced features.

Adaptability and Monetization:

• OTT platforms can host multiple content versions simultaneously. The player determines the optimal version, dynamically switching based on network performance.
• Monetization models include AVOD, SVOD, TVOD, and FAST. Personalized ad content can be interwoven with program chunks, thanks to the file-based nature of OTT.

Standards and Protocols:

• OTT leverages existing standards like MPEG2-TS for media carriage, various video compression schemes (e.g., MPEG-2, MPEG-4, HEVC), and audio formats (e.g., AAC, MP3).
• Unlike the rigid ISO broadcasting standards, the internet operates on RFC documents, with HTTP being foundational.

VOD Technology

Video-on-demand (VOD) technology has revolutionized the way audiences access content, offering flexibility across various platforms, including the Internet, cable, and satellite. It deploys the following technologies,

Multi-Platform Accessibility:

VOD isn’t exclusive to the internet. While web-based VOD platforms are prevalent, cable and satellite providers also offer extensive VOD libraries, allowing subscribers to select and watch content as they wish.

Content Storage and Retrieval:

Central to VOD is the content storage mechanism. High-capacity servers store vast content libraries, ready for retrieval upon user request. Efficient indexing ensures rapid content access and playback.

Streaming Protocols:

• For internet VOD, protocols like HTTP Live Streaming (HLS) and Dynamic Adaptive Streaming over HTTP (DASH) are employed. These adapt video quality in real-time based on network conditions.
• Cable and satellite VOD utilize different protocols, often proprietary to the service provider, ensuring smooth content delivery over their specific infrastructure.

User Interface and Navigation:

VOD platforms, regardless of delivery method, prioritize user experience. Intuitive interfaces, search functionalities, and content categorization facilitate easy content discovery and selection.

Monetization and Content Models:

• VOD services can be free, subscription-based (SVOD), advertising-supported (AVOD), or transactional (TVOD), where users pay for individual content pieces.
• Integration of targeted advertising is also prevalent, especially in AVOD models, enhancing revenue streams.

VOD OTT DRM

Given the on-demand nature of VODs and OTTs, content protection is paramount. Digital Rights Management (DRM) systems are employed through DRM solution providers like VdoCipher which partners with Apple and Google for using their DRM license.

​​DRM offers a systematic approach to copyrighted protection of media content, ensuring secure distribution, and playback of digital video assets. It goes beyond mere encryption by managing the encryption key and enforcing specific content consumption rules set by content owners. This comprehensive system restricts unauthorized access, ensuring that premium content remains exclusive to paying subscribers.

For an end-to-end DRM solution, two core processes are pivotal: content packaging and content consumption. In content packaging, once media is created, it’s encoded and encrypted using a key from the DRM. This encrypted content is then transferred to storage or a content delivery network (CDN). During content consumption, the user’s device requests the content, which is delivered encrypted from the CDN. The device then initiates a license request from the DRM system, which processes this request and sends back a license containing the decryption key and associated rights. Also, key exchange is protected by hardware-backed black boxes for storing the private key.

Prominent players in the DRM space include Widevine (utilized by Google Chrome, Firefox, and Android platforms), and FairPlay developed by Apple for its ecosystems like iOS devices, Apple TV, QuickTime, and Apple Music. These systems ensure compatibility across a myriad of devices, from browsers to smart TVs.

With the adoption of content protection technology like DRM, unification efforts have also increased which is making the system more protected. Earlier, screen capture protection used to be limited to Apple Fairplay DRM but is now available on many of Google’s devices and software.

Advantages of OTT Platform over traditional VOD

OTT platforms deliver content over the internet, making it accessible from any device with an internet connection, anywhere in the world. VOD, especially when tied to cable or satellite, has high infra and distribution costs are also restricted to specific geographic regions or devices. Similarly, to remain updated traditional VOD systems might require significant hardware upgrades. Let us look at the advantages of OTT over traditional VOD through the following criteria.

VdoCipher – Best VOD & OTT Video Solution Provider

We have learned in this article that VOD and OTT need to deploy many technical things to attain a complete workflow for their platform. The technology not only requires implementation but also expertise so that the whole system works in sync and does not become a bug-ridden structure. If we again want to list down, then these are the must-have features a VOD or OTT platform needs to have.

• Upload setup from desktop, Dropbox, Drive, Server, AWS, URL, FTP, and APIs to automate the upload process.
• High uptime cloud storage and processors
• Transcoding
• CDN
• Adaptive bitrates
• Custom video player
• DRM for video protection
• Dynamic watermarking to deter screen capture
• Video Analytics
• Plugins
• SDKs
• APIs
• Device compatibility for Desktop, Android, IOS, and IOS Native apps.
• Not limited to the above but also includes CMAF, Security analytics, easy integration, and much more.

All of the above are features that come with VdoCipher secure video hosting services. With good support and pocket-friendly pricing, it becomes a one and only choice as a video solution partner.

FAQs

What is an OTT Player?

An OTT (Over The Top) Player refers to the software application or embedded module that facilitates the playback of streaming audio, video, and other media content on OTT platforms via a web or app interface.

How do you get a custom player for your VOD & OTT platform?

VdoCipher provides a secure and customizable video player for OTT and VOD platforms. Once you’ve customized the player, you can easily embed it on your website or platform using the embed code for the web and app. The player is responsive and will adapt to various screen sizes, ensuring a seamless viewing experience for your audience. You can also integrate analytics to track viewer behavior and gather insights.

Vishal Sharma

My expertise focuses on DRM encryption, CDN technologies, and streamlining marketing campaigns to drive engagement and growth. At VdoCipher, I’ve significantly enhanced digital experiences and contributed to in-depth technical discussions in the eLearning, Media, and Security sectors, showcasing a commitment to innovation and excellence in the digital landscape.

The post VOD OTT Difference in Workflow Fundamentals and Technology appeared first on VdoCipher Blog.

Worldwide revenue for Over-the-top tv and videos is expected to cross $80 billion by 2022. It is safe to say that this phenomenon is here to stay and will slowly disrupt the traditional TV industry. Forerunners in this space will come to eventually dominate this space.

What still remains in the dark is how to go about developing a cutting-edge platform that will provide the best possible experience to users across all devices. In this blog, we have tried to outline the fundamentals of building such a platform, with relevant examples from industry leaders and other players in this space.

What is an OTT Platform?

OTT platform providers also known as Over-The-Top platforms are content providers and are growing at a rapid pace, as more and more people are switching online mediums for entertainment. A report by ComScore stated that 50 million households across the globe access OTT video, which they consume in the same time-of-day pattern as traditional TV viewers. Looking at the current scenario, it can be easily said that the video content medium has been reshaped and evolved by  OTT video streaming providers.

OTT is a method through which audio, video, and other media services are distributed directly to consumers over the internet, bypassing traditional services such as cable tv. OTT can also be thought of as a service or technology that provides users with the opportunity to deliver pre-recorded and live-streamed content. This content can be accessed via internet-enabled devices like mobiles, smartphones, tablets, smart TVs, streaming sticks, and personal computers. Today, most OTT platforms offer more than just video streaming and video hosting.

Some include video monetization features i.e. to sell your video content via different models such as one-off purchases, subscriptions, rentals, or bundled packages.

Some notable examples include Amazon Prime, Netflix, Disney Hotstar, and Hulu.

The OTT market can be categorized into three service types – subscription video on demand (SVOD), transactional video on demand (TVOD), and advertising video on demand (AVOD).

OTT Includes:

• Over-the-top (OTT) video viewers: Users who access the video content via an app or website that provides streaming video content. For e.g., HBO Now, Hulu, Netflix, Amazon Video, YouTube/YouTube Red and SlingTV.
• Connected TV (CTV) users: Users using TV sets connected to the internet through built-in internet connectivity (such as Smart TV) or through other devices with functionality such as set-top box (STB) devices. For e.g., Apple TV, Google Chromecast, Amazon FireStick, Roku.
• Linear OTT video service users: Users subscribing to a service that delivers live TV channel bundles via the internet for a monthly subscription. For e.g., Sling TV, DirecTV Now, Hulu with Live TV, YouTube TV and PlayStation Vue.
  Common sub-categories of OTT/CTV users include:
• Advertising-based video-on-demand (AVOD): Users get to access the content for free and is later monetized through video advertising.
• Subscription video-on-demand (SVOD): Users who have subscribed for a paid subscription (monthly or yearly) access to streaming video content.

Transactional-based video-on-demand (TVOD): Users who have paid to access certain content through a pay-per-view (PPV) purchase model.

Benefits of the OTT Platform

Once subscribed for a subscription, anyone can access quality content anytime and anywhere. Along with this, there are many benefits of OTT Platforms. OTT Platforms & businesses have grown tremendously during pandemic times playing an essential role in the information revolution and development. Additionally, conducting thorough research and seeking recommendations from IT professionals can help you make an informed decision when deciding how to choose softphone for large business to meet your specific needs.

OTT platforms like Netflix, Amazon Prime, Hotstar, and Hulu have gained huge popularity. With the urge to get more and more on-demand entertainment, people are subscribing to streaming services even more. Below we have mentioned a few reasons that back up for online streaming services:

1. Connectivity:

• OTT broadcasting platforms are really easy to access and use. It just requires a stable internet connection and a compatible viewing device like a smart TV or a smartphone etc. The network carrier provides internet connectivity against a monthly payment and the viewer has the flexibility to choose an internet package or plan based on his requirements.

2. Cost Friendly:   

• OTT platforms are very cost-friendly when compared to the Traditional TV connection. You get to access all the content you get on TV cable on OTT platforms for a relatively low price. However, the only cost involved is the internet data package which depends on your OTT usage and the subscription fees, if any.

3. Convenience   

• With OTT platforms, you get to access your favourite content anytime, anywhere and as often as you want. With the availability of the internet these days, accessing content on OTT platforms becomes easy on all devices. Whereas, in the case of traditional cable networks you get bound by physical and geographical requirements for cable. This freedom of location makes it very convenient for viewers to stream their favourite content. They just need to log in to their streaming account from anywhere and start streaming.

4. Variety content:

• With traditional cable networks, viewers face limitations in channel selection, type, quality and variety of content. They are restrictive in the content that they show. For eg., serials, news, live games, movies, kids content etc… Whereas, OTT platforms open up a wide variety of content including both free & paid content. Users can subscribe to become prime members, but even without subscribing, they can access varied almost unlimited content.

5. Device Independent:       

• OTT platforms allow you to access media services anytime and anywhere. And this stands as the biggest advantage of OTT platforms. Thanks to the VoD services, you get to enjoy your favourite shows anytime, anywhere. Also, it is now compatible with digital devices like Smart Android TV and other devices so, you can enjoy streaming on that too. You can access it on any device irrespective of the network carrier.

Delivery of OTT Content

The accessibility of OTT content is what it makes so popular and widely accessible. For OTT streaming all you need is an internet connection and a compatible hardware device.

• Mobile OTT Devices: You can use your Smartphones and tablets to download OTT apps to stream on the go.
• Personal Computers: Users can also access OTT content from desktop-based apps or web browsers provided they’re internet-connected.
• Smart TVs: These are the latest addition to stream OTT. The most common examples include Apple TV’s, smart TVs, PlayStation, Chromecast, Xbox, FireStick, etc. While the majority of the users prefer to stream OTT content on mobile and desktop devices, they aren’t considered true OTT devices.

Features to Look For in An OTT Platform

With the burst of high-speed internet and access to cheaper mobile devices, OTT has gained huge popularity and wide access. According to a Statista report, the global OTT revenue is likely to hit $150 billion by 2024. That’s a massive opportunity.

However, when it comes to choosing a reliable OTT platform, the task gets tough. With the countless OTT platforms to choose from it’s really a tough task to select one. Below are a few basic features that you must look for while choosing an OTT platform for reliable video streaming.

• HTML5 Video – A reliable and well-coded HTML5 player is required for high-quality and buffer-free video streaming. A reliable HTML5 player should also include adaptive bitrate streaming to stream your videos smoothly on all devices with any internet bandwidth.
• High Customization – If you need it for your business needs, make sure that your OTT platform offers suitable customizations for its video player and libraries. For eg., you might want to have the colors of your own choice and embed your own logo.
• Live Streaming Tools – Well if you’re looking to teach something online and give life lessons, then you might need this feature. Or else, video hosting platforms with other features available should suffice your needs.
• Custom SDKs and APIs – You can create a well-customized video streaming platform with the help of SDKs and APIs. It also helps you in delivering consistent playback of video across multiple applications.
• In-depth Reporting – After all that you’ve done to engage your users, you need a powerful analytics tool with some in-depth stats for the performance of your videos and customer engagement in real time.

Good Customer Support – After all the hard work you’ve put in, you certainly need good customer support at the end of the day. Good customer support is a backbone for any business needs.

Facts about the OTT Platform

• By 2024, the global OTT market is expected to surpass $335 billion, driven by the growing demand for on-demand video content and an increasing number of smartphones and internet connections.
• In India, the number of users in the OTT video segment is expected to reach 528.9m by 2027.
• In 2023, the average revenue per user (ARPU) is projected to cross $90.14 in the OTT video segment.
• In 2020, revenue from OTT services in India reached more than $2bn.
• Smartphones dominate the OTT market in viewership.
• The United States is one of the leading OTT markets in the world with nearly 300 OTT providers.
• According to a Statista report, Slovakia had the most extensive Netflix media library in the world as of October 2022.

Key Ingredients to building a successful OTT Platform

1) Delivery of video

How are you going to deliver your video? This is going to be your bread and butter and it will be critical in delivering an unforgettable experience for your consumers. 80% of users leave if a video does not load too quickly, and only 11% actually watch another episode.

You can do it yourself but self-hosting is rarely a good idea.

Most OTT providers focus on creating content and work with Video hosting services and Content Delivery Networks for delivery. Choosing a video hosting service depends on your requirements such as locations, bandwidth, storage, encryption etc.

VdoCipher is one of them. (Some shameless self-promotion never hurt anybody)

2) Access across all devices

How do you ensure that your content is accessible across all devices? Viewers expect a broadcast-quality experience across all devices at any time of the day. To be able to provide a seamless experience, the platform must be able to recognise which device is making a request and stream content accordingly. This would involve keeping a copy of every video in different formats, for different devices and screen sizes.

3) Reporting and analytics

To be able to make informed decisions about your business, it is important that you track metrics such as what your customers are watching, from where, and from which devices. Most video hosting services and CDNs would provide some level of analytics and insights into user behaviour.

Once you start gathering data about how your customers are watching your content, the next step would be to map the user behaviour to the user demographics. This would give you the ability to create user segments with well-defined likes and dislikes. Using this data you would be able to personalise the experience for each and every user by trying to predict what they may like or dislike.

Netflix uses a recommendation engine that has over 2000 taste groups with each video mapped to those groups. Over 80% of content that is consumed on Netflix is discovered by users on its recommendation system. A strong recommendation algorithm is vital to the stickiness of any OTT Platform. Read more about OTT platforms in India.

4) Monetization

How will you make money? This is the question that you must answer at some point in your entrepreneurial journey. There are primarily three ways to monetize your videos Subscriber Video on Demand (SVOD), Transaction Video on Demand (TVOD), and Advertiser Video on Demand (AVOD).

5) Security and anti-piracy

How are you going to protect your content from Pirates? Distributors in the US alone lost $9 billion dollars in revenue in 2016 because of piracy. The number is expected to go up by almost 30% by 2022.

There are many options available, such as Digital Rights Management, encrypted video streaming, dynamic watermarking, password protection and IP/Geo-Lock. Securing your videos from video downloaders available online can the most important task once you start proprietary content.

Find more details about VdoCipher’s DRM infrastructure and our integration of Widevine DRM for Hollywood-grade security, which helps us protect your premium content.

6) User engagement and video interface

How will viewers engage with you and your platform? This is an important aspect of controlling the user experience.

While consuming media, one of the most important rules in interface design is ‘don’t make the customer think’.

Netflix, for example, allows consuming what they want, when they want, wherever they want and they do not impose any form of penalties such as an advertisement, or time restrictions.

This is where Netflix really went one step ahead of traditional cable services, they created original content and allowed users to binge-watch entire seasons and the time of release without any advertisements. All of this, just for a small monthly fee.

7) Customer Support

Building the platform would only be the first step of the journey. Your team needs to be able to ensure that any viewers facing technical difficulties should easily be able to reach you and resolve their problem. That means being available 24/7 to solve any problems that your viewers may have.

Building an OTT platform is no walk in the park, but it doesn’t need to be unnecessarily complicated. Choosing the right partners can reduce your workload and give you the time to focus on what you do best.

IPTV vs. OTT

As we are talking about OTT technology, let’s clear up a common query in the field of online streaming. Many people start wondering when it comes to differentiating between IPTV and OTT. Both are very similar streaming technologies and seem very identical on the table.

The main differentiating factor between IPTV vs OTT streaming is – OTT is on an open network, whereas, IPTV uses closed and private networks.

Over the Top (OTT) – video streaming is done over a publicly accessible Internet connection. Hence, it’s known as Over the Top. OTT content is delivered through an open internet, unmanaged network and follows an open ecosystem. The content is transmitted via the internet instead of satellite or cable. It can be viewed on any mobile data or Wi-Fi. And does not require dedicated broadband-based connectivity for availing this service.

Internet Protocol TV (IPTV) – The content is delivered to the computers attached to the network based on the Internet protocol (IP). In IPTV, content is delivered through a dedicated, managed network. So it follows a closed ecosystem. The content is transmitted via the internet to a dedicated set-up box. It requires a device to be connected to a dedicated broadband-based connection to avail of the service and is considered as a primary requirement.

On-demand streaming is possible with IPTV. However, it’s not nearly as popular as it is with OTT. Large enterprises and organizations use IPTV for hosting their content, whereas streaming services like Netflix and Hulu rely on OTT.

OTT vs. VOD 

OTT stands for over-the-top – It refers to the way that OTT streaming services go over the top of traditional media to deliver the content. The content is delivered outside the “closed” networks, bypassing the traditional method of distribution i.e. via cables or satellite. They allow the audience to stream content to any device with the availability of the internet. Almost all devices that can receive and display internet signals can have access to OTT content. These devices can be your mobile phones, computers, smart TVs, gaming consoles, OTT set-top boxes, and more.

Netflix, Hotstar, Amazon Prime and Hulu are the most popular OTT services available currently. Users can access or stream their content once connected to the internet. YouTube is also a notable example of an OTT platform.

Video-on-demand or VOD –  VOD OTT difference is that users can stream any video content of a platform or collection. It’s not restricted to any broadcasting schedule nor a physical copy of the video. Platforms like Netflix and YouTube also fit in here, thus, raising confusion between VOD and OTT.

Other than streaming content via the internet, VoD can also refer to users’ downloaded files and even recorded DVR content. And viewers can then access it anytime after its original air time. You can use mobiles, video streaming services, and even OTT devices to access VOD.

Video on demand can further be categorised into 3 categories based on their business model:

• Advertising-based video-on-demand (AVOD): Users get to access the content for free and is later monetized through video advertising. e.g., Youtube.
• Subscription video-on-demand (SVOD): Users who have subscribed for a paid subscription (monthly or yearly) access to streaming video content. e.g., Netflix
• Transactional based video-on-demand (TVOD): Users who have paid to access certain content through a pay-per-view (PPV) purchase model. e.g., Amazon Prime

The Future of OTT

OTT is disrupting the industry for good. Viewers are now switching to streaming apps & OTT services. Apps like Netflix, Amazon Prime, Hotstar, Hulu have gained huge popularity resulting in the loss of viewers for traditional TV. As the OTT market continues to grow, so will the opportunities associated with it. For e.g., brands adopting OTT video to support their sales and marketing goals.

OTT platforms have helped a lot in these difficult pandemic times by being one of the major sources of entertainment. Almost all the streaming services are offering free trials and consumers are making the most of it.

However, the real test for these platforms is customer retention. And this can be achieved not just with quality content but also with great technology like Netflix. To provide users with a seamless experience of content viewing, OTT providers need to assess all the phases of  OTT subscriber’s lifecycle. And the first step towards it is content discovery and delivery. Going further, AI & ML will help personalize the search experience by understanding the customer behaviour and recommending the right content at the right time.

Conclusion

We hope by now you must have had a fair enough understanding of OTT platforms. So in this space, we’ve learnt – What OTT platforms are, how they work, their benefits and their future. And now we can surely conclude that OTT is the future of delivering online media content. Also, it is a convenient replacement for the TV Cable.

There are numerous OTT platforms available today. And, all those platforms have their own unique features and capabilities to offer. And mostly all of them are suitable for streaming VoDs and live events. However, when choosing an OTT platform for yourself, review your requirements carefully and allocate a budget for it. This will help you make a more appropriate decision. Additionally, we’ve given you a few tips and features to choose the best OTT platform and monetizing your video content.

Looking to have your own OTT platform? VdoCipher offers a secure video hosting platform to successfully host and deliver your content. We provide Hollywood grade security with OTT DRM encryption, dynamic watermarking with a fully packaged cloud server hosting and video player solution. Vdocipher is a direct DRM license partner with Google for Widevine DRM and also integrates Apple Fairplay DRM.

Try all of our features with our free 30-days trial. Sign Up to start your free trial today. No credit card required.

Learn more about our secure video streaming service, by either reaching out to us at support@vdocipher.com or sign up for a free trial here.

FAQs

What monetization options are available on OTT platforms?

The most popular OTT revenue models are SVOD, AVOD, TVOD, and a combination of SVOD and AVOD.

How do OTT platforms acquire content?

Mainly there are two ways. One is purchasing broadcasting rights from filmmakers and individual creators to boost subscribers on the platform. Others are producing their own content, otherwise known as Originals.

What are the limitations while using the OTT platform?

As such it is not a limitation but you need a fast internet connection. Also, because of geo-restrictions and licensing agreements, some OTT content will be unavailable in certain regions.

Subodh

Product Marketing Specialist, VdoCipher.

www.vdocipher.com

The post OTT Platforms: 9 Important Things You Should Know in 2023 appeared first on VdoCipher Blog.

A few decades ago, plugging into a handheld device for unlimited access to entertainment was unimaginable. Yet, thanks to technological advancements, we have successfully embraced this as reality. Even in the old days, videos were the most enticing form of content when television was the only medium.

Now, with most people having unlimited access to information and entertainment in the form of videos, there is no looking back. Not only are videos a means to spend leisure time, but they’re also a great source of monetization for businesses in the current digital age.

Every good business wants to offer as much value as possible to its audience. Rightfully so, OTT has emerged as the best and the most convenient form of consuming content. With audiences being able to narrow down their genre choices and opt for flexible packages, multiple attributes have further increased the popularity of OTT frameworks.

In this blog apart from listing all these platforms, I’ll also list what content you get in these platforms and the subscription costs as well.

What is an OTT Platform?

An OTT platform or Over The Top platform is a media distribution method in which they deliver content through the internet. Viewers can access the movies, TV series, and other content of their choice on the respective website or application.

There also available on gaming consoles, tablets, and smart TVs in addition to smartphones, laptops, and computers. As long as viewers are paying for their subscription, they have access to plenty of video content categories of their choice.

Types of OTT platforms

Video streaming platforms – These platforms deliver video content over the internet without the need of satellite TV subscriptions or cable connections. Users access a variety of video content such as TV shows, movies, documentaries, and other popular video-on-demand content usually through subscription-based models. Examples include Disney+, Hulu, and Netflix.

Music streaming platforms – OTT music streaming platforms such as Spotify and YouTube Music allow users to stream songs, playlists, podcasts and other music content over the internet. It eliminates the need for digital downloads or traditional cassettes or CDs. Users listen to their favorite music with personalized playlists and recommendations.

Live TV streaming platforms – On live streaming OTT platforms, users watch live events as they happen. Examples include live news broadcasts, live football matches, entertainment events and more.

Gaming OTT platforms – There has been a significant increase in the number of social games and many OTT platforms have started embedding games on their platforms. Apart from entertainment content, users also get gaming fun at the same place. Netflix in 2021 introduced Netflix games for mobile viewers.

Top 26 Popular OTT Platforms In India

Hotstar 

Hotstar is one of the most famous Indian OTT Platforms. It is a combination of free, VIP, and premium membership. It provides you the access to all the channels owned by Star such as HBO, Star World, Star Plus, etc. Its recent partnership with Disny+ has increased its viewership. It has the largest library available with a lot of Indian TV shows, Movies, Web series, and Hotstar originals.

Subscription starts at-₹299/month

Zee5 

Zee5 is a video streaming platform for all the regions of India. This Indian OTT platform has content available in Hindi, Bengali, Malayalam, Tamil, and Telugu. It is specially designed for all the Indian audience. Zee5 provides you with movies, web series, and Tv shows, etc. It also has an offline downloading feature available in its app.

Subscription starts at- Rs 99 per month

Mx Player

Subscription starts at- Free

Voot

To compete with cable entertainment companies turned streaming services like Hotstar, Viacom 18 has introduced Voot to take the Indian OTT platform market head-on. When it comes to regional TV entertainment, Voot takes home the prize with Colors and all of its regional versions, along with other popular channels like MTV, Comedy Central, and even Nickelodeon for the little ones.

Subscription starts at- Rs 99 per month

Sonyliv 

Unlike the other OTT broadcasting platforms, SonyLIV operates independently as a combination of free and premium video streaming services. From offering unlimited access to movies, TV shows, special short films, kids-friendly content and so much more. It also has a special focus on live cricket streaming which is exclusively licensed to SonyLIV only for certain major series. It provides you with the top shows from the Sony Entertainment Network,. Although the service is free, but, if you want an ad-free Indian OTT platform experience then there is very reasonable amount you can pay and get the premium experience.

Subscription starts at-  Rs. 499. 2/year

Eros Now

Eros Now is a well-known Indian OTT platform in the Bollywood industry. Now it has started its own video streaming services with the same name. It has a large collection of Bollywood movies. It also has a very small collection of international movies but nothing worth mention of.

Subscription starts at-  ₹49/month

BigFlix

BigFlix is a Reliance initiative in the Indian OTT Platform. They wanted to be the Netflix of India but it didn’t turn out that way. Now with some changes, they are back in the industry with some great content. It has a unique feature available in its app. If you want to watch a movie for free you can collect bigflix coins by watching some clips and use it to watch the content you like on their html5 video player.

Subscription starts at-₹50/month

Alt Balaji 

ALTBalaji, a subsidiary of Balaji Telefilms, has one of the biggest variety of original content available. While other Indian ott platforms are focused on streaming famous content, AltBalaji a like a fresh breeze which is providing unconventional and fresh content. Some of its content is critically acclaimed as well. if you want to watch something new in your own language and that too at a very reasonable price, you should definitely subscribe AltBalaji.

Subscription starts at- Rs 43/month

Jio Tv

Jio video streaming services are very different from other broadband+entertainment providers. It doesn’t discriminate its users. It’s freely available for all the jio users. Here you will get a great combination of movies and shows and for this, you don’t have to pay anything extra. It is one of the best free Indian OTT Platforms

.Subscription starts at- Free for all Jio users

ShemarooMe

Shemaroo Entertainment has its own video streaming services, ShemarooMe, the Indian OTT platform. It can be accessed on the web and mobile devices both. With premium Bollywood content, they also have regional content like Gujarati, Marathi, and Punjabi, etc. If you want to enjoy some really classic Bollywood content then this is you stop.

Subscription starts at-129/month

Viu

Viu is a Hong Kong-based OTT platform. It is a mix of free and premium content. You can download or stream all the free content and view it any time without a subscription. It has a combination of Indian content and international content available for its viewers.

Subscription starts at- 129/month

Sun Nxt

Sun Nxt is regional video streaming service. It offers over 50,000 hours of live TV content, movies, originals, kid’s Content, music across 4 South Indian languages- Tamil, Telugu, Kannada & Malayalam.

Subscription starts at- Rs. 419.49/month

Vodafone Play

If you are looking for a one-stop solution with broadband and entertainment services then Vodafone play is what you need. With Vodafone Play You can watch around 400 Live TV channels, Bollywood, Hollywood, regional & international originals, movies, TV shows, web series, etc. It gives access to content from SonyLIV, ZEE5, ALT Balaji, Shemaroo Me, Sun NXT, Eros Now, Hungama & more.

Subscription starts at- Rs. 179(For Vodafone users)

Airtel Xstream

Another in this list Airtel Xstream. If you have airtel postpaid or V-Fiber broadband you can have access to unlimited Bollywood, Hollywood, and regional content. It’s a great combination of broadband connection and video streaming services.

Subscription starts at- Rs. 999 / year(For Airtel users)

Ullu

Ullu is one of the OTT Platforms that provides you a wide variety of Web Series and EXCLUSIVE Ullu Shows. It has a large variety of genres like drama, horror, comedy, etc.

Subscription starts at- Rs. 144/year

Arre

Arre is one of the OTT platforms in India that produces and publishes videos, audio series, web series, documentaries, text and doodles through its online channel. It was founded by former Network 18 and TV 18 executives B and has original content available.

Spull

If you are a fan of Punjabi content then you must try Spull. It has a rent based system for watching content. It’s specially designed for Bollywood lovers and has a great movie library for them. It also has an offline download feature so that you can watch the content on the go.

Subscription starts at- Rs 99/month

The Viral fever

TVFPlay is very different from other OTT platforms. If you want to watch something unconventional and want to have a premium experience then TVFPlay is your destination. TVF shows its original content and the content around the world they think people can be interested in. It’s a video streaming service that is specially designed for the young generation. The best part is this OTT platform is completely free.

Subscription starts at-  Free

Mubi

Mubi video streaming services, founded in 2007, provide you a unique and ever-rotating collection of movies. It is an online movie theatre that has a collection of some very exclusive handpicked movies. This platform can be accessed on the web, android devices, or ios devices.

Subscription starts at-  $10.99/month

Discovery+

If you have an interest in documentaries and animal world then you require the video streaming services of Discovery+. Discovery+ is one of those ott platforms that features TV shows, documentaries, and short videos. This platform also includes shows from popular TV channels such as Animal Planet, TLC, Discovery Science, and Discovery Turbo. If you have an interest in documentaries and animal world this is a place for you.

Subscription starts at- Rs. 299 /year

Winter Sun Tv

A product of Wintersun Studios Private Limited, WinterSunTV is an online video streaming OTT platform for short films, web series, documentaries, and music videos. It is not only a video streaming platform but also a film production, post-production, and distribution company.

YuppTV

If you want to watch your regional content even outside India then YuppTV is something you need. It provides content in Marathi, Malayalam, etc. Most of the video streaming services don’t cover the news channels which is the upside of YuppTV. YuppTV includes the collection of many TV channels, regional shows, and original YuppTV contents.

Subscription starts at-$10 /Month

Zenga TV

If you are looking to watch premium foreign content for free, then Zenga TV is something you are looking for. It has around 100 channels from all genres but the fallback is if you are looking for quality content that may not be available.

Subscription starts at- Free

Lyca Tv

LycaTv comes as a set-top box which is very easy to install. Just connect with your internet and its ready to use. It comes with pre-installed apps and Dolby audio. It also provides you with the may regional television networks like Star Vijay.

Subscription starts at- $6.99/month

Adda Times

Addatimes is one of those ott platforms which supports regional languages. It’s a very nice initiative to promote Bengali Cinema worldwide. It has its original content like web series and movies.

Subscription starts at- ₹299/Year

Most Popular OTT Platforms Globally

Top 25 Popular OTT Platforms in USA 

Netflix

Netflix is one of the most popular ott platforms. It has over 182 million subscribers from all over the world. Netflix is not only a distributor of the content but also created some of its very famous originals like BloodlineBojack, Horseman, Daredevil, Fuller House, etc. Netflix is very famous because of its high-quality streaming. It also provides offline downloads inside its app. One thing you’d have to note that how platforms like Netflix has come ahead in terms of securing their content from video piracy.

Subscription starts at- $8.99/month

HBO 

HBO NOW is a WarnerMedia product. They wanted to provide their customer with video streaming services that don’t require any television subscription. HBO NOW provides you with all the original content, movies, or series, HBO has ever made or making. Some of its very famous originals are Game of Thrones and Silicon Valley

Subscription starts at-  $14.99/month

YouTube Tv

YouTube Tv, one of the most popular OTT platforms, is Google product. It can be accessed on smart TVs, streaming boxes, computers, and mobile devices. It not only provides you over 70 television networks but also the original content produced by YouTube Red. YouTube TV’s more popular channels include AMC, Bravo, FX, and the USA.

Subscription starts at-  $11.99/month

Hulu

Hulu is very different from the other OTT platforms like Amazon and Netflix. If you want early access to the content which is going to be on air on the television network, Hulu is something you need. Hulu has over 30 million subscribers. Hulu provides basic services at a very reasonable cost and with the ad-supported model you can watch all the content Hulu provides.

Subscription starts at-  $11.99/month

Amazon Prime Video

Amazon Prime is one of those OTT platforms which were introduced as a direct competition to Netflix. We all can say it is one of our favorite video streaming services. Amazon has over 150 million subscribers. Amazon has tons of international content available. It provides you with so many amazing amazon original contents like The Marvelous Mrs. Maisel, Homecoming, Forever, etc.

Subscription starts at-  $12.99/month

Disney+

If you are a fan of beautiful animations, superheroes, fairytales, this is the platform you are gonna need. Unlike other OTT platforms, Disney+ provides you the content produced by Disney, Pixar, Star Wars, and Marvel. It also provides you the content produced by National geographic and 20th Century Fox. Its content is available in resolutions up to 4K Ultra HD in Dolby Vision and HDR10, with Dolby Atmos sound on supported devices. It also provides language support and subtitles in English, Spanish, French, and Dutch.

Subscription starts at-  $6.99/month

AppleTv+

Apple TV+  is a Video streaming services provider that is not only for video streaming but also can be used for listening to music, playing games, and using other apps on your Tv. As apple has everything unique, this product is also quite amazing for its users as it provides a one-stop solution for sign up and watch premium TV streaming services inside just one app, without having to switch from app to app on your device.

Subscription starts at-  $4.99/month

Crackle

If you don’t want to pay for video streaming services then Crackle is your thing. It works on an ad-supported model. Crackle has its original web series, movies which you can watch for free but you have to watch the ads while it playing. Owned by Sony Pictures Entertainment Company, Crackle provides you the new content every month. I say its almost impossible to complain about ads when you are getting for free.

Subscription starts at Free but contains ads

Sling

Sling is one of those OTT platforms which has something for everyone. This platform has both video streaming services- free and paid. It has more than 85000 movies and shows and costs you almost half the cost of the cable networks. With Sling, you have access to more than 50 live channels which includes CNN, MSNBC, and Fox News

Subscription starts at-  $30/month

ESPN

ESPN+ is a complement to existing ESPN content and very different from other OTT platforms. If you are a sports enthusiast then this is the place for you. It brings you the live programming from the ESPN television network that you can access on your mobile devices, desktop tablet, Xbox 360, Xbox One.

Subscription starts at-   $4.99/month

Starz

Previously been available in Amazon Prime Channels and Apple TV now has its own video streaming services named Starz. Its parent company Lionsgate is very exclusive about the content and only goes with a new show if they think it’s unique and a good fit. Starz also has offline downloads that help you watch the content anytime, anywhere.

Subscription starts at-  $8.99/month

Fubo

XUMO

Xumo is a free, video streaming service that primarily offers a selection of programming content through digital linear channels designed to emulate the experience of traditional television programming, and supported by revenue generated from video advertisements inserted into the service’s programming streams in designated conventional television-styled commercial breaks.

Subscription starts at-   Free

SHOWTIME

SHOWTIME streaming services are a subscription service that gives you commercial-free, on-demand access to SHOWTIME programming, as well as the live broadcast of the east and west coast, feeds of SHOWTIME.  The SHOWTIME streaming service is only accessible in the United States and its territories and possessions.

Subscription starts at-   $10.99/month

CBS

CBS All Access, American video streaming services owned and operated by CBS Interactive, a subsidiary of ViacomCBS. It offers original content, content newly aired on CBS’s broadcast properties, and content from CBS’s library. CBS was one of the earliest entrants in the streaming wars. The company launched All Access in October 2014 — way before than other ott platforms. The company’s streaming services have more than 11 million domestic subscribers.

Subscription starts at-   $4.99/month

MLB.Tv

MLB.TV is a standalone video streaming service different than other ott platforms, that lets you watch up to 80 out-of-market Major League Baseball games each week. This means you get to keep up with live games that you have no other way of accessing because they aren’t available in your local market or broadcast on national TV. But note that blackout restrictions apply, so you won’t have live access to nationally-broadcast or locally-broadcast games.

Subscription starts at-  $24.99/month

Crunchyroll

Crunchyroll is one of the most complete video streaming services. It has over 1,200 contents in its library. Unlike other ott platforms, it supports HD streams for both free and paid accounts, but you will need to opt for the premium tier to get rid of ads. The service does not support offline downloads, which is a major limitation.

Subscription starts at-  $7.99/month

PHILO

Philo is one of the affordable video streaming services that offer a good mix of live and on-demand content. For just $20 per month, you get 58 channels, including AMC, Animal Planet, BBC America, BET, Cooking Chanel, Comedy Central, Discovery Channel, Food Network, HGTV, SCI, and the Travel Channel. Philo focuses on entertainment and lifestyle content, so consumers who primarily want to watch news and sports should look elsewhere.

Subscription starts at-  $20/month

Charter 

When it is about entertainment, we all have different choices and preferences. Even family members living in the same house prefer different channels and entertainment material.  Crackle video streaming services provide customized entertainment package by subscribing to any package. You can watch the content on Charter TV Streaming app too with this package. You will like this plan, as it is quite flexible giving you the option to choose what you wan

Subscription starts at-   $4.99/month

Acorn

Acorn TV is different than other ott platforms that offer full episodes of the best British mystery, drama, comedy, and documentary TV shows. It is geo-blocked outside the US and Canada. If you want something different from the regular ott platforms, this is it.

Subscription starts at-  $1/month

Hallmark Movies Now

Hallmark Movies Now video streaming services offer family-friendly movies, documentaries, and short films. It is a subscription-based service that offers unlimited, commercial-free streaming of beloved Hallmark Hall of Fame movies, original movies, series & specials from Hallmark Channel and Hallmark Movies & Mysteries, and handpicked Hollywood favorites.

Subscription starts at-  $5.99/month

BritBox

If your priority is to watch BBC and ITV shows, then you should consider BritBox video streaming services, as it is a joint venture between those two companies. Popular shows on the service include Agatha Christie’s Poirot, Classic Doctor Who, Midsomer Murders, and Vera. Drama fans get Jonathan Creek, Prime Suspect, Shetland, and Wallander. BritBox also has comedies such as 8 out of 10 Cats, Rev., and The Office.

Subscription starts at-  $6.99/month

Funimation

Funimation is the best anime streaming service for fans of dubs. Funimation’s web site and mobile apps impressed us from a design standpoint. The service also supports offline downloads and allows you to customize closed captions. Funimation’s base plan supports two simultaneous streams, but higher tiers bump that limit up to five.

Subscription starts at-  $5.99/month

DirecTv Now

Ditching your cable provider is easier than ever thanks to the growing number of video streaming services that focus on live tvs, such as DirecTv Now. This cable-replacement service performs well and offers a ton of channel options, but its packages seem arbitrarily fragmented and are expensive relative to what you get.

Subscription starts at-  $40/month

PopcornFlix

Popcornflix is a free on-demand video platform that offers movies and TV episodes without the hassle of a monthly subscription. In exchange for the free content, Popcornflix inserts advertisements into the viewing experience. You do not have to sign up for an account with Popcornflix in order to enjoy the free content. That means there is no need to share personal information like a home address or a credit card number. However, Popcornflix does offer the ability to create a personalized account on their platform. On the phone app, you may be prompted to sign up for an account, but the option to skip the process is located in the top right corner of your screen.

Subscription starts at-   Free

How To Start Your Own OTT Streaming Services

The best way to capitalize on prospects and opportunities is to start your own OTT streaming services. But the task is easier said than done. So, grab the golden chance to pull more potential customers to your platform and reward yourself with generous ROI. Let’s take a look at how you can start your own OTT streaming services.

1. Choosing your Niche

With plenty of niches in the OTT business, they are almost always in demand. While it’s best to pick an evergreen niche, anything that you can provide value on is a brilliant choice. Some common examples include entertainment, fitness, sports, lifestyle, and e-learning.

But it’s important to keep in mind that before choosing your niche it’s important to conduct research for parameters like key market players, demand, supply, growth factors, and so on. Conducting a detailed competitor analysis will also help you understand the video streaming market and OTT business in depth.

If your business has a USP, that’s another plus point! It is also advisable to check out various subscription plans, pricing, and business models of your competitors. That will give you detailed insights into how you can set your own.

2. Building Content 

Even though it has become such a cliche, but content was, is, and will always remain the king. Every business owner who plans on having OTT streaming services of their own should make content a top priority. It should match user expectations and be relevant to what your niche promises.

If you start creating exclusive content available on your OTT platform, it will increase your user retention. Besides creating highly valuable content, your OTT streaming services should always show personalized content according to user preferences. If you just get relevant suggestions based on their likings and what kind of content they usually prefer to consume, they’re most likely to get hooked to your platform. You can also create regional content for better and localized targetting. The rule of thumb is that your content should always have high quality and should be interactive and engaging.

3. Narrow Down Your Target Audience

Once you are done with your content creation strategy, it’s time to target who can benefit from your videos. The ultimate goal of every business relying on an OTT streaming service is to offer a quality experience to users that serve the purpose they want to fulfill. For example, if it’s a mystery TV show, the target audience is going to be mystery lovers that have watched similar shows. If it’s fitness, sports fanatics, gym freaks, and yoga lovers would be your right target audience.

4. Know The Necessary OTT Streaming Functionalities and Attributes

If you trying to formulate a successful OTT business plan, here are the functionality and features both advance and basic you must consider.

• User Profile

Users should easily be able to create multiple profiles and easily manage segregating content according to their preferences. Virtual dashboards make obtaining key insights and having smooth navigation possible.

• Registration and Sign In

Users should easily be able to create verified accounts using their email, phone number, etc to access the content.

• Search

Very often, users just have something in their mind and they want to search for its availability. That’s where the search bar comes into the picture. It should also have a drop-down menu of multiple genres to further categorize the content.

• User Interface and User Experience

Two of the most crucial aspects of smooth streaming include UX and UI. That’s why all OTT platform owners should focus on delivery in the finest viewing experience to their target audience. Personalization is a cherry on the icing!

• Screen Mirroring

Screen mirroring is an important feature that enables users to access the video content of their choice on different screens and devices. Incorporating this will help expand your business by removing restrictions.

• Watch Lists

If someone isn’t able to watch a particular piece of content instantly, they can add it to the watch list and finish it later with the help of this feature.

• Video player, Creating and Managing Videos

Integrate reporting and analytics feature into the video player for better insights. There should be a clear video library and easy content management for glitch-free access for viewers and easy uploading and organization of content for creators. Robust analytics tools can help keep track of performance and engagement.

5. Creation of The OTT App and Website

Your app or website will handle support tickets and queries along with collecting payments. Having a website automatically increases customer trust to a manifold no matter what business it is. The same thing applies to OTT streaming services as well. Always remember that your website design should be responsive to maintaining a seamless user experience and cross-device uniformity. The same thing goes for an application. However, you might have to do some extra research to discover what kind of devices your audiences are using to access your application.

6. Finding the Right Secure Video Hosting Service

Finding the appropriate and secure video hosting solution is a crucial component of starting your own OTT platform. Professional video hosting enables OTT platforms to measure their success by tracking engagement and views. It also helps businesses with the effective and efficient delivery of video content.

A professional video hosting platform is always better than mainly uploading videos on blogs and websites since they’re specifically designed for streaming and hosting videos. In other words, they offer video editing options and features available exclusively with video hosting platform. Benefits include better search engine optimization, improved engagement, enhanced branding, higher control, and a rocketing ROI.

Some other striking benefits include:

• Variety of customizable options
• Integration with the social media networks of your choice
• Video CMS for a hassle-free organization and management of video content
• AES encryption
• Password protection
• Dynamic watermarking
• DRM

If you want all these features and a lot more under a single umbrella, take the no-strings-attached trial version of VdoCipher. 

6. Choose Your Business Model 

Using the right business model is crucial for streamlining the monetization of your videos. Let us take a look at the different business models for OTT platforms that will help you make an informed decision based on your business needs.

• Subscription Model

As long as users are paying a fixed amount for a set duration in the form of a subscription fee, they can access the offered content. Amazon Prime Videos, Hulu, Netflix, and other OTT giants work on this very business model.

• Transactional Model

The transactional model usually offers free sign-up but charges to allow access to content similar to pay per view. This model helps maximize short-term profits by holding a one-time payment and allowing users to download or own content.

• Advertisement Model

It’s a proven fact that advertisements are one of the most profitable income sources across the globe. Especially if you have a wide audience base, an advertisement business model can work well when your target audiences don’t really prefer to regularly pay for content.

• Hybrid Business Model

The Hybrid doesn’t model is a combination of subscription, advertisement, and transactional models. All-in-all, it caters to the interest of your potential customers and helps businesses increase their ROI.

Features to look for in a OTT platform

Content Library – An OTT platform’s value and viewership is primarily decided by the content library. It is the collection of varied content range, originals, licensed content, curated on the basis of genre, languages and preference. The more diverse the content library, the higher are the chances of viewer retention and coming back for fresh content.

User interface – The user experience directly impacts the viewership and viewing experience. It is pretty frustrating to navigate a poorly designed UI. A well-designed interface makes the platform more engaging and user-friendly. Some features to work on include easy navigation, consistency across devices, easy customizations, and accessibility.

Personalization – A user is highly satisfied with an ott platform where the content is relevant and interesting as per preference. Personalization involves algorithms that recommend content as per user’s viewing history, choices and other factors. The more personalized content is, higher are the chances of user retention.

Downloads for offline viewing – Offline downloads allow downloading content to watch later without an internet connection. It’s a useful feature for those having limited access to the internet or while traveling such as flight and long commutes.

Parental controls – Many OTT platforms offer mature content and parents want to restrict access to certain content for their children. Parental controls restricts children from viewing certain content and allows parents or guardians to monitor their children’s viewing habits.

Audio quality – A good audio quality makes the content immersive and improves the viewing experience. Even good quality video content with poor audio makes it distracting and forces the viewers to watch some other content. Also those having hearing impairments require high-quality audio support.

Social media integrations – Easy social media integrations help promote the platform as users turn to social media to engage, share their experience and discover new content. Social media integrations have several advantages such as increased engagement, increased chances of getting user-generated content, better discoverability, brand presence and enhanced reach and marketing.

Conclusion

The rise of OTT platforms is relatively new and by now it’s clear that the trend is not going to go away anytime soon. In fact, it might be one of those evergreen trends that last till the end of times. Due to their evolutionary nature, its important to keep updated with the necessary prerequisites of OTT platforms.

It’s no secret that businesses today don’t have a hard time branding if they know the do’s and don’ts. OTT platforms have emerged as one of the best ways to spread a message across whether it’s information, entertainment, or literally anything else. If you still haven’t tested the waters of this powerful way to increase brand recognition, gain new customers, and retain the loyal ones, what are you waiting for? Tick all the items on the checklist based on the above info and get started!

I hope you enjoyed this list of top OTT platforms in India and US. Let me know what’s your take on this list and what platforms do you use the most in the comment section down below. Feel free to share this list with your friends as well.

FAQs

What are the benefits of using an OTT platform?

Access to a wider range of content: OTT platforms offer a wider range of content than traditional television providers. This includes a greater selection of movies, TV shows, and other video content.

Flexibility: OTT platforms do not require a long-term commitment like traditional television providers. This means that you can cancel your subscription at any time without penalty.

Lower cost: OTT platforms typically cost less than traditional television providers. This is because there are no installation or equipment fees.

What are some of the most popular 18+ OTT platform in India?

Some of the most popular OTT platforms in India include Amazon Prime Video, Hotstar and Netflix.

How is the Market growth of OTT platforms in India?

In India, the OTT service economy market growth is expected at a compound annual growth rate (CAGR) of 22.6% during the forecast period of 2020–2025. This growth is driven by factors like increased penetration of broadband and mobile Internet, the growing need for smartphones, and the availability of affordable data plans.

Smita Singh

Digital Marketing | Writing

I read therefore I write.

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