Earlier playback of videos was possible through the use of plugins like Adobe Flash or Silverlight. This was due to no native support for video playback through browsers, thus requiring third-party video and audio plugins. This issue was addressed by a consortium of major browser vendors like Apple, Google, Mozilla, and Microsoft to recommend an update to HTML markup. HTML5 was then introduced with the support of < video > and < audio > HTML elements, HTML video controls, and even a Javascript API to enhance their use for complex integrations. This made the HTML5 video streaming native to most…
video in content marketing
Washington Post – Video in Content Marketing
The Washington Post was acquired in 2013 by Amazon's Founder and Chief Executive Officer Jeff Bezos, at a time when the news industry had been seeing considerable decline in their revenues from print subscription. This trend is largely due to an increasing number of people getting their news from the internet. The key challenge for WaPo in the Jeff Bezos era ahead is to execute a content strategy that maximizes their digital presence. Part of their strategy is using video in content marketing efforts. The Washington Post since 2013 has started to aims towards expanding readership and subscription to their digital content. This is expected…