How to Build your own SVOD Video Subscription Platform in 2023?

Video subscription platform such as Netflix, Disney plus, Hulu has become an innate part of our life. As the existing platforms have played a firm role in our life, new video platforms keep on rising. Recent advancements in tech have made it easier to build your own video subscription platform. If you are someone who just knows how to produce content, you can build your own OTT platform using various tools and services available, without doing any development of your own.

In this blog, I’ll explore how you can build your own video subscription platform with tools available online. Also, you’ll learn what you need to know about building your own video subscription platform, and all the steps you need to take care of before you build your platform.

So let’s start with knowing what exactly is a video subscription platform.

What is a Video Subscription Platform?

A video subscription platform is any video platform that offers a subscription model to watch their premium video content.

Most of the video content we consume online is through subscription video on demand (SVOD) platforms. Any OTT platform such as Netflix, Amazon Prime, and Disney plus which provides content in a subscription model would fall into the category of the video subscription platform.

Video subscription platforms allow users to pay and watch premium content. Users of video-on-demand platforms can choose any videos they wish to view offered by the platform at any time.

Users love the enormous library of content provided by the OTT platforms. The video subscription model is attractive for businesses as it facilitates a recurring revenue stream for platforms.

Sales of SVOD streaming services and VOD platforms will rise by 11% globally, predicts Statista. By 2026, there will be 1,486.8 million customers in the category of video streaming (SVoD). In 2022, there will be 15.6 percent of users, and by 2026, that percentage will rise to 18.9 percent.

Nowadays, more consumers are willing to pay to watch premium VOD content online. Knowing the SVOD monetization method, launching a video subscription platform is quite profitable. Content creators are more eager than ever to launch their own video subscription platform.

But, not knowing the right strategy for starting your video platform can be a challenge. Here, we have done all the legwork to list down the things you should know before starting SVOD.

Building Your Own Video Subscription Platform:

Here are a few simple steps you need to take care to build your own video subscription platform.

1. Decide the Video Hosting Platform to host your videos.

Users can upload and embed video content online using a video hosting platform. Since video content is heavier than text, your website server might not be able to handle it if you want to post videos there. You need to select a video platform provider to build your own platform.

Always choose a video hosting solution provider that provides all the necessary video hosting features such as video APIs, cloud CDN, security, and more. It should also have a good video infrastructure that allows you to stream your video seamlessly regardless of the location and device of your users. 

One thing you really need to focus on before hosting your content is the security of your content. If your content gets leaked online you might end up losing a huge chunk of your revenue.

Hence, you need to keep these things in mind before selecting your video solution provider.

2.Transcode videos for adaptive delivery

Video transcoding enables the creation of several video resolutions from the source video file. In order to play your videos on all the different browsers, devices, and also different qualities you need to encode them to all the different formats as well as video qualities.

For the video player to select the best “adapted” resolution to the user’s network, various video resolutions must be created. So that whenever user streams a video, according to the network speed, the video player will automatically select the best video quality for it.

By addressing the two main issues of quality and buffering, adaptive streaming and video transcoding enable you to deliver a high-quality streaming experience to your viewers. Transcoding your videos at lower qualities allow your users with low network speed to consume content without any buffering.

Because the word “bitrate” is frequently used to describe the speed of an internet connection, adaptive streaming is also known as adaptable bitrate streaming.

3. Secure videos to ensure no leakage of content

For video platforms, their videos are basically their currency. Protecting them from any sort of piracy is a major concern for any video platform. This is why when choosing a service you should prefer anyone who provides a Muti DRM setup. DRM technology protects video download and also prevents screen recording on mobile apps.

Video Protection is essential when a video contains private or sensitive information. Unauthorized access to pay-per-view or subscription services might jeopardize initiatives for increasing income. Video streaming services often include several video security features and modules to safeguard video content. Not all video platform will address secure video needs because they depend on your firm’s size, sector, and level of technological expertise. So think about your videos security and also use valuable email (protect your emails with dmarc report) over the top of the video.

4. Customizable video player to suit your branding

A video sharing platform must safeguard content both before and after it is created. Additionally, you need to protect your videos throughout distribution and consumption. Let’s examine the dangers associated with each stage and how to manage them. Things become a little more difficult when dealing with multimedia, such as video and audio. The concerns about preserving your video content are natural, given that it is frequently one of your most important assets.

The absence of particular branding options that results in all of your brand films ending up looking like billboards with their logo and colors is one of the disadvantages of using a free video platform for video marketing. You can further your customization by creating original thumbnails for your flicks.

Making a good impression is crucial when building a brand because it’s the first thing viewers see before pushing play. Without a doubt, customer happiness will go up if you center your brand around the video player. The style of your video player is completely up to you. Providing your customers more chances to connect with your business on a different intimate level. In the end, this will produce more excellent, personalized, and memorable consumer experiences, which will boost engagement.

One of the main issues with using a free video platform is that there are no custom branding options in the video player — all of your brand videos look like billboards with their logo and colors. You can even create custom thumbnails for your videos. When you structure your brand around the video player, there’s no doubt you will significantly improve customer satisfaction. After all, it’s the first thing anyone would see before they press, and first impressions matter when building a brand.

You get to decide just how unique and cool your online video player can look, thus enabling your customers to make a more personal connection with your brand. This will eventually lead to better, more personalized, and more memorable customer experiences, leading to greater engagement.

5. Embed the videos on your website

In landing pages or blog posts where you want to share information but don’t want to lose the viewer to another page, embedded videos retain visitors to your website.

Visitors may watch the video on your website without leaving the current page. Readers are brought to the website hosting the video when they click the link. The preferable choice is to embed videos if you wish to add them to a website.

6. Monetize videos via a paywall

The greatest approach to monetize video content is through paywalls since they allow you to control your income and establish a stand-alone company based on the material you provide.

Hosting video behind a paywall is the greatest method to maintain control over how and where your material is being seen if developing and distributing content is a significant component of your business. Utilizing a paywall-integrated video streaming platform helps shield your organization from the whims of competing companies’ algorithms. You are shielded from legal action or commercial intrusion on a free video site like Youtube.

Paywall systems for video monetization will probably play a bigger role in the future of revenue-generating video. Paywalls resolve the issue of how to make money without using adverts. Because they have shown they are prepared to pay directly for the internet video content they want to watch, they dislike the experience of advertising.

7. Publish your website and promote your content:

Last, but not least. You need to publish your website and promote the content well to make sure your videos are visible to the target audience. You may have found online video hosting websites while searching for video-sharing websites. These websites play a different function in the publication of your video material. You can upload videos to video hosting services’ cloud storage. It is a more secure option than external discs for hosting and backing up your media. 

The ability to keep visitors on your website rather than sending them to another one is another important benefit of publishing your website. You can select a platform that best matches your company’s needs from various free and paid video hosting websites. You can use social media, paid ads, SEO, and other relevant techniques to promote your content. 

Why choosing VdoCipher as a Video subscription platform can be beneficial for you?

A fully secure, encrypted, and secure video hosting and the streaming platform is VdoCipher. VdoCipher uses Multi DRM technology and dynamic watermarking to safeguard video from downloading and unauthorized ripping. The main advantages include the highest level of protection against video piracy provided by DRM encryption and watermarking technologies and the smoothest streaming over sluggish connections because of improved encoding at smaller sizes—this aids in maximizing content earnings for portals and ensuring the optimum user experience.

Video protection:

Video encryption is an important part of securing premium videos. With just encryption there is still an issue, the keys are easily exposed. Even though the encrypted content can’t be itself decrypted, having access to the key defeats the purpose. It’s simply like building the best unbreakable safe in the world but leaving its key on top of the safe, where anyone can use the key to unlock the sage. To play and decrypt videos, content keys are required. Videos can be easily downloaded if content keys are available to any app outside of your application. 

Get DRM-based protection to ensure that your content is protected from unauthorized video downloads. Nobody can download or share your videos outside of your website or app, thanks to VdoCipher DRM.

Dynamic Watermarking

Dynamic Watermarking is a powerful tool to discourage any screen-capture-based piracy since it places user-identifiable data like name, IP address, and email address over the top of the video. The watermarking function of VdoCipher offers them other video and financial security. With their dynamic watermark tool, users may add text to films and successfully prohibit users from copying video content using screen capture. This feature is useful in assisting customers in protecting their premium content.

Video API

Utilize the Video API to manage videos, enable automatic video upload, and receive OTP for playing. Using the player API of Vdociper, you may add interactive features, modify the player’s look, and inject custom HTML into the video player. You only need to install the VdoCipher plugin for widely used content management systems. To make embedding movies on your website straightforward, the plugin handles the OTP and PlaybackInfo generation independently.

Video analytics

You can improve viewer engagement and retention by collecting actionable data across several video players, not just the Bitmovin Player. Fix playback issues before they affect your audience, and constantly optimize for the greatest user experience.

Real-time analytics may be pooled across several users or drilled down per user, enabling your Customer Care team to provide white-glove support to your viewers. Collect extensive content performance data to gain insights into your creative performance and advanced segmentation by device, geography, and other factors.

Other popular Video Subscription Platforms Providers:

Vimeo

Vimeo operates in reverse, allowing viewers to watch films for free while charging content creators to publish their work. A Vimeo basic account is free but restricts the quantity of data that may be uploaded (see below for full details). Vimeo’s branching video feature lets viewers choose their path as they watch. These clickable choice points can lead your audience to various time stamps inside your films.

You can create a viewing experience that seems like a natural extension of your brand using interactive video. Each hotspot and overlay can be fully modified to match your brand’s aesthetic.

Wistia

Wistia easily meets the requirements of B2B organizations’ video marketing, support, and sales. Wistia provides complete control over the user experience, but YouTube is a social video site that requires a unique approach.

Wistia facilitates the creation, marketing, and evaluation of videos. Wistia provides sophisticated tools to help marketers optimize their videos. You will receive a customizable player, allowing you to choose how your video player appears to consumers, and comprehensive analytics to help you optimize your video marketing efforts.

Vidyard

Vidyard is the key to simplifying video prospecting sales. Record and send films that give a human touch to all phases of the sales cycle, from prospecting to proposals.

Vidyard benefits your organization, and your audience. Vidyard videos are an excellent approach to reach and engage your audience with your content. Wistia checks each viewer’s connection to guarantee they receive the highest possible video quality. They also ensure that your videos experience a minimal delay.

Your video on demand business’s success hinges on the monetization approach you adopt. The subscription video-on-demand service is a well-known and profitable business model. If done right, you can sell your videos and generate a good amount of revenue using your SVOD platform. 

We hope this blog will help you build your own SVOD platform in less time and hassle.