With satellite or link TV, the telecasters convey the sign and watchers get them. There is dependably a choice of channels, yet the choice is still very constrained and except if you record programs ahead of time, you can only possibly watch them when they are broadcasted. Would it not be better if staring at the TV was increasingly similar to surfing the web - To have the option of picking the program that we needed to see at whatever point and any time we saw it? This is one of the key elements of IPTV (Internet Protocol Television). Table…
Market & technology analysis
SVOD (Subscriber Video on Demand) vs AVOD (Advertising Video on Demand)
Major Video on Demand (VOD) sites, whether be in Movies and Education rely on SVOD (Subscription Video on Demand ) or AVOD (Advertisement Video on Demand ) models to make revenues. We will discuss today the key aspects of each of theses and the subsequent pros and cons. What is AVOD (Advertisement Video on Demand) ? As in name AVOD, user is not asked for any payments and revenue comes from in video advertising in form of pre roll, mid roll, post roll , text ads etc. Some famous examples of VOD platform with AVOD as major model are Youtube, Hotstar, Dailymotion.…
Hollywood’s Premium Video on Demand Model
Streaming video has opened the floodgates to home entertainment. With inexpensive subscriptions to Netflix, Amazon Prime and niche subscription video on demand platforms, you now have access to limitless content within a few clicks. Underlying technological shifts have led a ginormous rise in subscription video on demand platforms. These same shifts have also contributed to an equally dramatic collapse in DVD sales. DVD sales are declining and being beaten by Subscription Video on Demand DVD revenues have, since their launch in early 2000s, dominated the home entertainment market. At their peak in 2006, DVD sales dwarfed box office receipts. The…
Video on Demand Platform for Media & E-learning Businesses
Video on Demand platforms have opened up a plethora of choices for viewers. Viewers no longer find themselves dependent upon what their cable network is broadcasting at a particular time. Channel surfing is replaced by informed decision making on VOD platform. Strong recommendation systems help show relevant content to users, thereby optimizing user experience. Because of this ability to offer a personalized user experience, Video on Demand Platforms retain a phenomenal ability to engage viewers and keep viewers on their platform. Netflix and Amazon Prime Video have both been aggressively building a vast content catalogue. It is imperative for these Over-the-top…
Premier League is Battling Online Video Piracy
Table of Contents: Video Piracy is Posing an Existential Threat History of Premier League Broadcasting deals Costs of subscription and the PL revenue model Use of Kodi Boxes and Software for Online Video Piracy Litigation Against Pubs televising Premier League Games using EU subscription Cannot target users for fear of public backlash and because of EU ruling Conclusion Online Video Piracy is Posing an Existential Threat to Premier League Online video piracy is increasingly becoming an existential threat for the English Premier League. The Premier League is widely branded as the best league in the world ( often to the dismay of…
Washington Post – Video in Content Marketing
The Washington Post was acquired in 2013 by Amazon's Founder and Chief Executive Officer Jeff Bezos, at a time when the news industry had been seeing considerable decline in their revenues from print subscription. This trend is largely due to an increasing number of people getting their news from the internet. The key challenge for WaPo in the Jeff Bezos era ahead is to execute a content strategy that maximizes their digital presence. Part of their strategy is using video in content marketing efforts. The Washington Post since 2013 has started to aims towards expanding readership and subscription to their digital content. This is expected…