The creator economy is now a multibillion-dollar industry, building the careers of some of the biggest celebrities. This generation of micro-entrepreneurs is estimated to reach $104.2 billion in 2022. Today creators have become increasingly professionalized in their approach to producing content and managing their careers. Global brands and corporations have learned to use this new media environment as an advertising and sales channel. Successful content creators are often compared with film stars and celebrities because of the fame and admiration they earn among their fans and followers. The viewers have a more personal connection to the creators than previous era…
OTT
Understanding OTT DRM for hassle free Implementations
Over-the-top (OTT) streaming is partly a subset of VOD streaming and has revolutionized the way audiences consume video content. OTT streaming is limited to internet-based streaming including live stream. From Netflix to Amazon Prime, OTT platforms deliver content directly to users via the internet, bypassing traditional cable or satellite TV. With ease of delivering video content across the globe through the internet there comes the threat of piracy. Even basic encryption does not work as the key to decrypt the content is also accessible within the network. This has motivated the tech giants like Google and Apple to provide a…
VOD OTT Difference in Workflow Fundamentals and Technology
The manner in which we consume media is undergoing a major shift and the traditional ways of accessing content, tied to terrestrial broadcasts or physical media, have been complemented (and often supplanted) by new-generation solutions. We are moving from long to short content, from HD to UHD, from static to adaptive stream, and so on. Similarly, terms like Over-the-Top (OTT) and Video-on-Demand (VOD) which are used interchangeably for video streaming have distinct workflows, technologies, and delivery mechanisms. Let us discuss these VOD OTT differences one by one. Table of Contents: VOD OTT Difference VOD Workflow Fundamentals OTT Workflow Fundamentals OTT…
OTT Video Streaming Solution Provider for Best Delivery and Security
At a time, the only option to watch videos was on a linear screen, at a scheduled time and fixed place. The viewing experience has rapidly shifted towards multiple screens and content availability in multiple places as per the viewer's timing. The content preference is now personalized, and individuals watch as per their convenience and preference. Today, in a single day, a movie is released on OTT video streaming platforms like Netflix with subtitles to expand its audience reach across the globe. The way content is consumed becomes more and more personalized and demographically targeted. The content on the home…
SVOD vs TVOD vs AVOD: Comparing the Three Video Monetization Model In Detail
Video on Demand (VOD) has become one of the most popular ways to consume video content nowadays. Movies and Education sites are bombarding users with massive online content on their websites and apps. With the rising popularity of platforms like Netflix, Amazon Prime, Disney Plus, Crunchyroll, the consumption of VOD content has skyrocketed. Such VOD platforms use multiple revenue models to monetize content. The top of these are TVOD, SVOD & AVOD. In this article we'll have a look at TVOD, AVOD, and SVOD and brings out a comparison and implementation module for these. Table Of Content: What is TVOD?…
OTT Platform Provider for Video Solutions and Service
OTT stands for "over the top." In the context of communication, OTT refers to applications and services that are provided over top of existing networks. Typically, OTT services are delivered via the public Internet without the need for additional infrastructure or access from the service provider. For uninterrupted OTT service delivery, solutions are required in the form of an OTT platform provider. These solution providers are mainly needed for video delivery, security, and optimization. For example, delivery can be enhanced with CDN, security via DRM, and optimization via multiple bitrates. Table Of Content: What does OTT mean in media? Why…